CNDSN February 28th news (reporter Xiao Xiao) over the past ten years, founded in 2004, has grown from a sapling life become a leafy tree. The successful secret, in addition to their practice of "survival, life," the "old tertiary doctrine", but also because they are in the development of consciously or unconsciously, the practice of "the people's livelihood, life, symbiosis" of the "new three doctrine".

三生的“新三生主义”别样红，我们因此而按赞！

Sansheng "new tertiary doctrine" another red, and so we press praise!

（一）

(a)

“民生”一词最早出现在《左传·宣公十二年》，所谓“民生在勤，勤则不匮。”这里的“民”，就是百姓的意思。而《辞海》中对于“民生”的解释是“人民的生计”。记者认为，所谓民生主要是指民众的基本生存和生活状态，以及民众的基本发展机会、基本发展能力和基本权益保护的状况等。从三生的十年发展来看，其之所以成功，首先是因为他们作为一个企业，把重民生放在了一个十分突出的位置。

"The people's livelihood" first appeared in "Zuo Xuan Gong twelve years", the so-called "Minshengzaiqin, often not want not." Here the "people", is the meaning of the people. While the "Ci Hai" for "people's livelihood" is the explanation of "the people's livelihood". The reporter thinks, the so-called people's livelihood mainly refers to people's basic survival and living conditions, the basic ability of development and people's basic development opportunities, and protect the basic rights of status. From the tertiary ten years development, the success, first of all because they are as a business, the people's livelihood weight on a very prominent position.

十年来，三生围绕健康生活产业核心，通过协同性多产业的配套以及延伸产业的对接和互动，构建一个全球化、多元化、集群化的健康生活产业集群，为消费者提供全方位的健康服务，为营销伙伴打造更宽广的事业平台，实现企业与社会、自然的和谐永续发展。2009年5月，三生健康产业园正式启用，以专注的研发和高标准的生产，为三生全球市场提供源源不断的高品质健康生活产品。2011年9月，位于黑龙江五常占地6万亩的有机大米种植基地正式签约，构建从种子到餐桌的有机食品消费链，打造中国安全、有机、健康餐桌第一品牌。2012年6月，三生公司与澳大利亚大自然健康药业有限公司达成战略合作，联合成立泽颜（澳大利亚）天然化妆品研究中心，借助澳洲丰富的自然植物资源和先进的研发生产技术，共同推出全新的泽颜护肤品系列。2012年10月，三生成功收购法国波尔多LUGAGNAC（露嘉堡）酒庄，露嘉堡城堡具有近1100年历史，其所出品的葡萄酒于2014年在中国上市。与此同时，三生着手进行葡萄园的有机改造，以更高标准打造极具竞争力的世界品质产品。这些，都是和民生息息相关的，从而成为老百姓喜爱的直销企业。

In ten years, three around the health life industry core, through the collaborative multi industry supporting and extending and interactive docking industry, constructing a globalization, diversity, cluster cluster health life industry, provide a full range of health services to consumers, for the marketing partner to create a broader business platform, the realization enterprise and the society and the nature harmonious sustainable development. In 2009 May, tertiary health industrial park officially opened, to focus on R & D and high standards of production, to provide high-quality healthy living products continuously for tertiary global market. In 2011 September, is located in Heilongjiang Wuchang covers an area of 60000 acres of organic rice planting base formally signed a contract to construct the organic food consumption chain from the seed to the table, to build China's first brand of safety, organic, health table. In 2012 June, a strategic cooperation Sansheng company and Australia nature health pharmaceutical Co. Ltd, was established as a joint Ze Yan (Australia) natural cosmetics research center in Australia, with the help of rich natural plant resources and advanced R & D and production technology, jointly launched a new Ze Yan skin care series. In 2012 October, three successful acquisition of French Bordeaux LUGAGNAC (Lu Jiabao) winery, Lu Jiabao castle has a history of nearly 1100 years, the production of Wine listed in Chinese in 2014. At the same time, three organic transformation to the vineyard, to create higher standards of quality products at very competitive world. These are, and people's livelihood, thus becoming the people love the direct selling enterprises.

(two)

三生认为，企业不光是要赚钱的，最重要的是为员工和直销人员把握好人生的发展方向。这里可以从三生直销人员的年龄结构就可以看出端倪。

Sansheng think, enterprises not only to make money, the most important is the direction of development for the staff and direct sales personnel to grasp the good life. Here from the age structure of tertiary direct sales personnel can be discerned.

大家知道，安利公司直销人员的平均年龄是最低的，这是因为安利的直销事业为年轻人提供了一个展示人生的舞台。三生公司亦然。三生公司的直销人员，80后的年轻人占了很大的比例，从而使三生的直销事业充满了朝气。为什么有那么多的年轻人加入了三生的直销事业？记者认为，这是因为三生和安利一样，都成为了年轻人实现和创造人生价值的重要平台。

As we all know, the average age of the Amway Corp direct sales staff is the lowest, which is the direct cause for Amway for young people provides a display of the stage of life. Sansheng company vice versa. Sansheng company direct sales staff, 80 young people accounted for a large proportion, so that the direct cause of life full of vitality. Why are there so many young people joined the Sansei direct cause? The reporter thinks, this is because the tertiary and Amway, have become an important platform for young people to realize and create the value of life.

到底是什么样的“磁场”吸引了众多的年轻人加入三生的直销事业呢？那就是三生的企业文化。老子在《道德经》中提出：“道生一、一生二、二生三、三生万物”，将万物归类到三。在YOFOTO企业标识中，“三”字诠释了三生企业文化的深邃内涵，代表着和谐圆满的生活、家庭、事业，是所有三生人所共同追求的目标。秉承着和谐发展的思想，三生在发展过程中立足于人们生存和发展的根本，总结出“生存、生活、生命”（与本文相对应的“老三生主义”——笔者）的核心理念。而在具体运作过程中，公司董事长黄金宝又将“健康、家庭、事业”这三个重要概念融入其中：“身体健康，让我们的生存空间更大；家庭和谐，让我们的生活质量更好；事业有成，让我们的生命价值更高。”换言之，健康是生存之本，家庭和谐是生活快乐的源泉，事业成功，回报社会才会有生命的价值。从个人生存的和谐状态到家庭的和谐，再到社会的和谐发展，“三生”文化在不同层次、不同阶段践行着同一种理念，那就是通过三生事业帮助人们获得健康、财富和快乐。三生这样优秀的企业文化，让广大年轻人看到了希望，看到了自身价值的存在，看到了人生发展的方向。于是，他们就很快选择了三生。“进三生，塑人生”，成为许多年轻人的期待，也成为三生成功的奥秘。

What kind of "magnetic field" has attracted many young people to join the three direct cause? It is the tertiary enterprise culture. Me in the "moral" proposed by: "Dao Sheng, two, three, two student life Sansheng things," all things are classified into three. In the YOFOTO corporate logo, "three" word interpretation of the profound connotation of sansei of enterprise culture, representing the harmony of life, family, career, is all tertiary and the common pursuit of the goal. Adhering to the thought of harmonious development, root Tertiary in the development process based on people's survival and development, summed up the "survival, life, life" (corresponding with the "old three doctrine" -- the author) of the core idea. And in the specific operation of the process, the company chairman Huang Jinbao will be "the three important concepts of health, family, career" into one: "health, let our larger living space; family harmony, to enjoy a better quality of life for our; successful, let our life more value." In other words, health is the survival of the family harmony is the source of life, happiness, success, to repay the society will have the value of life. From the individual survival state of harmony to the harmony of the family, and to the harmonious development of the society, "Sansheng" cultural practice of the same concept in different stages, different levels, it is through the great cause of helping people obtain health, wealth and happiness. Three such excellent enterprise culture, so that the majority of young people see the hope, see their own value of existence, to see life development direction. So, they soon choose tertiary. "In Sansheng, plastic life", as many young people look forward to, has also become a mystery Sansheng successful

(three)

记者发现，一些直销企业与直销人员以及消费者之间始终不能成为一个“生命共同体”。而在三生，我们看到的是直销人员把三生真正当成一个“家”，不仅公司与直销员和谐共生，直销人员之间也和睦共发展，更重要的是企业、直销员以及消费者三者之间在三生的旗帜下休戚与共。

Reporter discovery, between some direct selling enterprises and direct marketers and consumers still can not become a "community of life". And in the tertiary, what we see is the direct sales personnel to Sansheng real as a "home", not only companies and salespeople symbiotic harmony, harmony between direct sales personnel also total development, more important is between the enterprise, direct sellers and consumers three in tertiary under the banner of woe.

社会共生是人的基本存在方式，任何人都生活在人与人、人与自然的共生系统之中。共生关系不止存在社会某个方面，而是遍布人类社会的经济、政治、文化、社区、社群、家庭等所有领域，没有共生，企业将不复存在。三生公司对此的认识特别深刻。他们认为，人之本性力图伸展，人与人之间的关系有双重性，既互相排斥，又相互依赖。每个人都希望占有更多资源发展自己，而资源具有稀缺性，所以人与人之间会出现冲突。为了解决这一问题，三生公司十分注重表彰优秀直销人员，把他们的经验提供给其他直销人员参考，让直销人员学有榜样、赶有目标。同时，董事长黄金宝经常亲自撰写“千字文”，把公司发展的理念通过多侧面加以传播，为直销人员提供精神动力，效果十分显著。同时，公司组织专门力量深入到市场第一线，为直销人员排忧解难，增强他们做好直销的信心。诸如此类的措施，使公司与直销员之间、直销员相互之间的感情距离越来越短，大家共同围绕既定目标一同前行。

Social symbiosis is the basic way of human existence, anyone living in man and man, man and nature of the symbiotic system. The symbiotic relationship between more than the presence of a society, but throughout the human society economy, politics, culture, community, community, family and all other fields, no symbiotic, enterprises will no longer exist. Sansheng company's understanding of this special deep. They think, human nature to stretch, the relation between person and person of a dual nature, both are mutually exclusive, and dependent. Everyone hopes to occupy more resources to develop their own, and the resources are scarce, so there will be conflict between man and man. In order to solve this problem, Sansheng company attaches great importance to the recognition of outstanding direct sales personnel, their experience provides reference to other direct marketers, direct sales personnel learn model, have goals. At the same time, chairman Huang Jinbao often wrote "Thousand Character Classic", the company developed the idea from many sides to spread, provided the spiritual power for the direct sales personnel, the effect is very significant. At the same time, special forces organization into the market first-line, as sales personnel to solve problems, enhance their confidence to do a good job. Such measures, to make direct sales between companies and salespeople, member of the feelings between each other more and more short distance, common goals around move forward together.

三生公司还认识到，共生关系主体不仅仅是企业与直销人员，还有广大的直销产品消费者。一方面，他们加大科研力度，生产更多更好的直销产品为消费者提供全方位的健康服务；另一方面，他们认真执行《直销管理条例》，切实保护消费者的合法权益，一旦发现有损消费者权益的人和事，就立即加以严厉查处。到目前为止，三生还没有出现因损害消费者合法权益而投诉的事件，消费者对三生公司以及三生产品的信任指数越来越高。▲

Sansheng company also recognize, symbiotic relationship between the subject is not only the enterprise and direct sales staff, there are large consumers direct selling products. On the one hand, they increase scientific research strength, the production of more and better selling products to provide consumers with a full range of health services; on the other hand, they perform "direct selling regulations" seriously, the effective protection of the legitimate rights and interests of consumers, once found a loss of consumer rights and interests of the people and things, immediately to be severely punished. So far, three had yet to emerge and complaints due to damage the legitimate rights and interests of consumers of the event, consumers of Sansheng company and tertiary products more and more high trust index. *

责任编辑：婉婉

Editor: Che Wan Wan