编者按：直销报道网开辟独家特别报道专栏啦，在2015年12月26日发表题为《太阳神，真“神”》作为开篇大作，受到了广大直销网友的好评。今天发表的《隆力奇新解》一文为第二篇。为了认真总结各直销企业的发展经验，我们将陆续发文进行特别报道，希望得到有关直销企业和直销人员的配合和支持，也希望大家关注这个栏目。

Editor's note: direct reporting network open exclusive special report column, published in December 26, 2015 entitled "the God of the sun, it" God "" as the opening work, by the vast number of netizens comments from direct sales. Today published "new" long nilfisk advance as a second. In order to conscientiously sum up the experience in the development of direct selling enterprises, we will dispatch special reports, hoped that the direct selling enterprises and marketing staff to cooperate with and support, also hope that everybody pays close attention to this column.

【直报网2月27日讯】（记者 申杰）江苏隆力奇，一座崛起于东方的民族直销企业，回首过去敢于不断总结，面对现在敢于积极争取，展望未来更是踌躇满志。2014年，隆力奇在直销事业发展上稳中求进，海外直销市场拓展喜讯连连，外贸市场销售业绩较2013年增长12%。2015年，隆力奇已经准备好了迎接新的挑战，面对新形势下的中国经济发展常态，隆力奇也将乘风破浪，带动中国直销事业再上一个新的台阶。在经过第29个峥嵘岁月后，隆力奇会给直销行业发展带来哪些新解呢？

CNDSD February 27th news] (reporter Shen Jie) Jiangsu Longliqi, a rise in the Eastern National direct selling enterprises, looking back on the past to constantly sum up, face now dare to strive for, look forward to the future are smug. In 2014, long nilfisk direct cause development advance steadily, foreign direct selling market development good news again and again, sales of foreign trade market performance more than the 12% growth in 2013. In 2015, long nilfisk have been ready to meet new challenges, in the face of the new situation of normal economic development in China, its also will brave the wind and waves, to promote China's direct selling business to a new level. After twenty-ninth days, lung nilfisk will give the direct selling industry development bring what new?

“隆”者高也，隆力奇发展战略高人一筹

"Long" Gao Ye superior to others, the development strategy of Longliqi

隆力奇在直销战略发展上可谓是厚积薄发，不仅整合国内外一切优势资源进行产品研发，并且积极开拓国外市场，与跨国日化企业争雄。曾几何时，隆力奇不仅承担起国家863计划、国家星火计划、国家火炬计划等项目和省市科技攻关计划项目，并且针对研发的不同类产品进行策略细分，不难看出，隆力奇非常重视细节，几乎每次大的跨越都是无数次战略正确实施的结果。同时，隆力奇为了更好的进军国际市场，先后斥资6亿元，建造占地6万平方米、建筑面积8万平方米的“智能化新工厂”，提升企业产品质量、档次、产能，并且引进国际最先进的技术改造企业生产硬件，例如：德国GEA成套反应锅系统、英国博朗牙膏成套反应锅系统、瑞典Nordon全自动灌包装牙膏生产线、意大利ACMA全自动香波生产线、 GEA在线清洗系统、德国Bosch漱口水自动灌装生产线和液洗快速生产设备等高端化妆品生产设备。这些设备的引进，为隆力奇在全球战略布局上奠定了坚实的基础。

Lung nilfisk in direct marketing strategy development is not only accumulate steadily, the integration of all the domestic and foreign resource advantage of product research and development, and actively explore foreign markets, contend for hegemony and transnational corporations. Only a short while ago, long nilfisk advance not only bear the National 863 plan, the national Spark Program, the national Torch Program projects and provincial science and technology projects, and strategies for different kinds of subdivision of product research and development, it is not difficult to see, long nilfisk advance very great attention to detail, spanning almost every large are numerous strategy implementation results. At the same time, long nilfisk advance in order to better into the international market, has invested 600000000 yuan, the construction of an area of 60000 square meters, construction area of 80000 square metres of "intelligent new factory", promotes the enterprise product quality, grade, production capacity, technological transformation of enterprises and the introduction of the international most advanced production hardware, such as: Germany GEA complete reactor system the British Braun toothpaste, complete reaction pot system, Sweden Nordon automatic filling and packing toothpaste production line, Italy ACMA automatic shampoo production line, GEA online cleaning system, Germany Bosch mouthwash slobber automatic filling production line and wash fast production equipment such as high-end cosmetics production equipment. The introduction of these devices, as long nilfisk advance laid a solid foundation in the global strategic layout.

除此之外，隆力奇分别在企业总部、日本、法国、美国等地成立八大研发机构，这些研发机构在全球范围内吸纳日化高端人才，并在马来西亚、喀麦隆、俄罗斯等十多个国家和地区成立销售分公司，主导产品出口欧美、东南亚、中东、非洲等50多个国家和地区。无论国内还是国外，隆力奇发展战略的实现已经让很多人有目共睹，隆力奇今日的腾飞更是民资直销企业的骄傲。

In addition, Longliqi respectively in the corporate headquarters, Japan, France, USA etc. established eight research and development institutions, these R & D institutions to absorb the day of high-end talent in the global scope, and in Malaysia, Cameroon, Russia and more than 10 countries and regions set up sales companies, leading products exported to Europe and America, Southeast Asia, the Middle East, Africa etc. more than 50 countries and regions. Whether domestic or foreign, to realize the long nilfisk advance development strategy has been to let a lot of people to today's take-off, lung nilfisk is more China direct selling enterprises pride.

而对于人才战略管理，隆力奇将“靠天敬人”视为隆力奇企业文化的核心。其中的“靠天”是指遵从事物的自然发展规律做事情；“敬人”是指与人为善，尊敬他人。隆力奇人认为，政府、社会、消费者、经销商、供应商和员工是企业发展的“天”，维系企业发展的根本是人才，吸引和留住人才是公司长期致力的目标。隆力奇力求使每一位员工都能感受到集体的关怀和温情，从内部产生强大的凝聚力和号召力，形成获得员工共同认可的企业价值观。

As for the talent strategy management, lung nilfisk "rely on a day to respect people" as the core of long nilfisk advance enterprise culture. The "on" refers to the natural law of development follow things do things; "respect" is refers to for the good of others, to respect others. People think long force, government, society, consumers, dealers, suppliers and employees is the enterprise development "day", the basis to support enterprise development is talent, attract and retain talent is the company's long-term goal. Long force Qili make every employee feel collective care and warmth, produce a strong cohesion and appeal from the inside, the formation of approved staff common corporate values.

"Force" to win, the steady development of lung nilfisk direct marketing

2014年，中国经济发展出现新常态，各行各业也陆续出现亏损，直销行业也未能幸免，通过《2014年拿牌直销企业业绩报道表》可以看出，不少直销企业相比2013年亏损严重，但隆力奇能够在直销行业稳健发展。记者通过调查发现：2014年初，隆力奇徐晓平为企业导入阿米巴经营模式，通过授权管理、预算管理、信息化管理等一系列项目的实施，为企业管理制定出明确的标准，提升了管理效率与效益。同时，也为企业的创新发展注入新的动力。因此，隆力奇在管理上稳住了企业发展的步伐。欲速则不达，2014年，隆力奇在市场推进上更为谨慎的营销策略，对经销商的宣传推广进行严格规定，一定程度上降低了市场的活跃度，但是从长远利益上看，隆力奇此举避免了企业产生更大的亏损，是一个稳中求胜的决定。

In 2014, China economic development appeared the new normal, all walks of life have a loss, the direct selling industry was not spared, in 2014 through "direct selling enterprises draw performance report table" can be seen, many direct selling enterprises in 2013 compared to a serious loss, but the long nilfisk advance steady development in the direct selling industry. Reporter through the survey found: at the beginning of 2014, lung nilfisk Xu Xiaoping for enterprises to import Ameba Management mode, through the implementation of a series of projects authorization management, budget management, information management, to develop a clear standard for enterprise management, improve the management efficiency and benefit. At the same time, also to inject new impetus to the innovation and development of enterprises. Therefore, Longliqi steady pace of development of enterprises in the management of. More haste, less speed., 2014, long nilfisk advance in the market to promote more prudent marketing strategy, of the dealer's promotion rules strictly, to a certain extent reduced market activity, but judging from the long-term interests, Longliqi move avoids enterprise produce greater losses, is a Wenzhongqiusheng the decision.

2015年，隆力奇在全球峰会上宣布，将拥抱移动互联网，注重企业创新，进军美国、加拿大、墨西哥等国，实现在全球超过30个国家与地区布局的海外发展目标，我们有理由相信隆力奇将在2015年实现更高的业绩突破。

In 2015, long nilfisk advance announced at the global summit, will embrace mobile Internet, pay attention to enterprise innovation, into the USA, Canada, Mexico and other countries, implemented in more than 30 countries and regions in the world to the layout of the overseas development goals, we have reason to believe that its will be in 2015 to achieve higher performance breakthroughs.

“奇”者异也，隆力奇市场战役与众不同

"Odd" different also, lung nilfisk marketing campaign out of the ordinary

隆力奇作为民族日化领军品牌的一面旗帜，经历过“生死劫”，也迎来了曙光，当国外日化“大亨”咄咄逼人，众多民族企业节节败退的时候，隆力奇选择了逆流而上，拼出自己的一片天。29年来，隆力奇坚持以创新求发展的理念，抢占世界日化科研高地，分别在低价产品领域和中高端市场与国外品牌展开交锋，成为民族日化的佼佼者。隆力奇始终坚持本土化与差异化的市场核心竞争力，同时也要在中高端市场上与国外品牌展开交锋，并参与世界竞争。在保证中低端产品市场份额较高的前提下，隆力奇意识到，冲击国际化、避免同质化竞争需要在中高端产品研发上寻求新突破，其中高端产品雅璨系列引入世界先进的生物技术和皮肤传输技术，抗光老化产品从海洋植物中提取抗光老化活性成分，为消费者带来更舒适的体验感。

A banner of lung nilfisk advance as the national day of the leading brand, experienced the "death", but also ushered in the dawn, when foreign cosmetic "tycoon" overbearing, when many national enterprises retreat, Longliqi chose upstream, to create their own piece of heaven. In 29 years, lung nilfisk adhere to innovation and development concept, to seize the world daily chemical research Highlands, confrontation in the field of low-priced products and high-end market with foreign brand respectively, become the leader of national chemical. The core competitiveness of the market its always adhere to the localization and differentiation, but also to compete with foreign brands in the high-end market, and participate in the world competition. In ensuring the premise of low-end products higher market share, lung nilfisk realize, impact of globalization, to avoid homogenization of competition need to seek new breakthroughs in the high-end product development, the high-end products elegant bright series into the world advanced biologic skin technology and transmission technology, anti light aging products extraction light aging resisting active components from marine plants in a sense, bring more comfortable experience for consumers.

2014年，隆力奇国际市场发展迅速。隆力奇对国际市场的产品进行了一系列的升级，并整合全球的产品优势资源产品，在国际市场推出了白茶牙膏、竹炭香皂等畅销单品，并根据市场特点，推出了卫生巾、水杯、生食等全球主力系列销售产品，为产品国际化探索出一套产品组合。当许多国内直销企业看好发达国家的直销市场时，隆力奇却非常重视大俄区、东南亚、东北亚、非洲国家市场的建设。2012年10月份隆力奇在尼日利亚成立分公司以来，凭借优质的产品、完善的市场服务，尼日利亚市场取得突破性进展。2014年10月，隆力奇韩国分公司试运行正式启动，开业伊始就保持良好的发展势头。隆力奇独辟蹊径开展直销市场，赢得了海外各国对中国民族直销发展的瞩目，并独树一帜的为引领民族日化企业开展具有中国特色的直销之路作出了榜样。

In 2014, the rapid development of its international market. Lung nilfisk advance on the international market for the product of a series of upgrades, and the integration of product advantage resource products in the world, in the international market launch of white tea toothpaste, bamboo charcoal soap such as selling a single product, and according to the characteristics of the market, launched the sanitary napkin, cup, raw food and other global main series of sales of the products, to explore a set of the product portfolio for the internationalization of the products. When many domestic direct selling enterprises optimistic about the direct selling market in developed countries, the construction of long nilfisk advance much attention of Russian region, Southeast Asia, Northeast Asia, Africa national market. Since 2012 October, long nilfisk advance to set up branches in Nigeria, with high-quality products, perfect marketing service, the Nigeria market breakthrough. In 2014 October, long nilfisk Korea branch trial operation officially started, start on the opening to maintain the good momentum of development. Lung nilfisk inventive to carry out direct selling market, has won national attention on the China overseas national direct development, and become an independent school to lead the national chemical enterprises to carry out with China characteristic marketing way to make an example.

然而振兴民族日化不仅仅是隆力奇的梦想，更是以隆力奇为代表的民族企业共同的“中国梦”，是企业努力践行的目标和动力。隆力奇正以民族日化行业抗鼎者之姿大步向前，锁定国际市场，使隆力奇这一民族品牌在东西方曜曜生光，“民族的隆力奇，世界的隆力奇，百年的隆力奇”之梦必将实现。▲

However, the revitalization of the National Day is not just lung nilfisk dream, is with long nilfisk advance as the representative of the national enterprise common "Chinese dream", is the enterprise efforts to implement the goals and motivation. Lung nilfisk is anti ting in daily chemical industry national posture stride forward, lock the international market, long nilfisk advance the national brand in the East and West Yaoyao light, "national Longliqi, the world lung nilfisk advance, a hundred years Long Liji" dream will be realized. *

责任编辑：小申

Editor: small Shen