CNDSN February 26th news (reporter Shen Jie) Guangdong Sun God, a twinkling in the China most prosperous city group in the star, not only to create a China health industry legend, but also deeply rooted in the Chinese direct selling market. After 26 years of wind and rain, the sun god realized countless transformation, finally grows into a towering tree. The sun god, the spirit of pioneers, also miraculously created many first China direct selling industry, and in the direct selling industry increasingly fierce competition, become a be worthy of the name of the dark horse. Guangdong Sun God how "God"?

共产党员：活跃市场的“神兵”

Members of the Communist Party: the active market "magic"

从传统党建到首个创办网络党建的直企，太阳神深深的意识到党建工作对直销企业的重要性，推出 “以党建促进企业经营，以企业经营支持党” 的发展思路，并取得社会各界一致认可。

From the traditional party building to the first founder of Internet Party Construction direct enterprises, the sun god, deeply aware of the importance of the work of Party building of direct selling enterprises, launched the "promotion of business to the party building, to enterprise management to support the development of idea of the party", and made the community recognized.

不仅如此，太阳神将党建红色基因不断延续发展下去，特别是太阳神网络党总支一直以来以“两个作用”为抓手，逐步形成了“一个中心，三项探索，一个促进”的党建工作思路。“一个中心”，即“以党建促进企业经营，以企业经营支持党建”的工作理念；“三项探索”，即登记制党员管理，网上、网下相结合的党务管理模式，跨区域党组织共管共建；“一个促进”，即开展党建巡查、调研促进党建落地。而随着党建规模的不断扩大，党建工作的不断发展，行业、企业、监管部门对太阳神党建工作的认可度不断提升，不少企业也在效仿太阳神的党建工作。同时太阳神集团通过党建实践活动培养出许多优秀的共产党员，他们无私奉献的精神传递了太阳神火一般的热情，也让许多企业员工纷纷效仿学习，并主动接受党的思想教育与落实党的科学实践工作活动。

Not only that, the sun god has continued development on the party building of red genes, particularly the sun god network general Party branch has been to the "two action" as the starting point, and gradually formed a "one center, three research, a promotion" the work of Party building thought. "One center", namely "the promotion of business to business support to the party building, Party construction" work ideas; "three research", namely the registration system of Party member management, Internet, network combination of party affairs management mode, cross regional party organization condominium construction; "a promotion", that is to carry out the party building inspection, investigation to promote party building floor. With the continuous expansion of the scale of the construction of the party, the continuous development of Party building work, supervision industry, enterprises, departments of the sun god, Party building work approbate degree increasing, many enterprises are following the sun god of the party building work. At the same time the sun god group through the party construction practice has cultivated many outstanding member of the Communist Party, their selfless dedication pass Apollo fire general enthusiasm, also let many employees have to follow the example of learning, and take the initiative to accept the ideological education and the implementation of the party's scientific practice activities.

太阳神党建工作实践事实告诉我们：太阳神作为非公企业党建工作典型，为直销企业开展党建提供了宝贵经验。而这些活动在直销企业里的党员们，不仅发挥出了党员带头模范作用，也对直销与传销难解难分的混沌现状而言，直销企业党建工作的确能够规范直销企业经营活动，也能够为直销事业长期发展奠定思想与群众基础，跟着党走，接受党的监督与指导是直销企业壮大党员队伍的必经之路。现在，广大共产党员成为活跃在直销市场上的“神兵”，为太阳神直销的发展作出了重大贡献。

The practice of Party building work of the sun god facts tell us: the God of the sun as non-public enterprise party construction work typical, provides valuable experience for direct selling enterprises to carry out the party building. While these activities in the direct selling enterprises in the party members, Party members to take the lead not only played an exemplary role, the chaotic situation of direct selling and pyramid selling in the party building work be inextricably involved, direct selling enterprises is indeed able to regulate the activities of the direct selling business, also can lay the ideological foundation for the direct cause of the masses and long-term development, follow the party, accept the supervision and guidance of the party is the only way which must be passed of direct selling enterprises strengthen team of Party members. Now, the majority of the members of the Communist Party to become active in the direct selling market "magic", made a significant contribution to the development of direct selling as the sun god.

Corporate culture: to activate the market "spirit"

“德不孤，必有邻”，简单的一句话，道出了太阳神直销的企业文化内涵，也道出了太阳神直销一切行动的源头。

"Germany is not alone, there will be a neighbor, a simple word, out of the sun god direct selling enterprise culture connotation, also shows the direct source of the sun god of all actions.

在太阳神直销创业之初，通过在不断学习与实践中发现，只有重拾传统的儒家文化，改变直销人的价值观，才能起到正本清源的目的，因此提出了“德不孤，必有邻”的直销企业文化，并确立了以文化立业的战略思想，令所有人为之耳目一新。“德不孤，必有邻”这句博大精深的古语，既包含了太阳神直销的两大核心文化，更引申出他与其他直销的不同：第一，他是有理想的直销，第二，他是负责任的直销。值得一提的是，太阳神直销在传承中国优秀传统文化之路，形成太阳神独具特色的经营体系的同时，也成为了中国直销行业的创新者。从此，便奠定了太阳神中国特色直销的扎实路基。

In the sun god direct start at the beginning, through continuous learning and practice found in, only to regain the traditional Confucian culture, changing the direct human values, in order to play properly objective, thus put forward the "De not lonely, there will be a neighbor" direct selling enterprise culture, and established the strategic thought of cultural career make all people be refreshing. "Germany is not alone, there will be a neighbor" this profound archaism, which includes not only the two core culture sun god direct, more come out of him and other direct selling different: first, he is the ideal of direct sales, second, he is responsible for direct selling. It is worth mentioning that the God of the sun direct selling in inheriting Chinese traditional culture of the road, the Sun God formed unique management system at the same time, has also become China's direct selling industry innovator. From then on, he laid the foundation of Chinese characteristic direct sun god solid embankment.

作为民族直销企业，太阳神积极完善具有中国特色的直销企业文化，从珍珠店到中国特色的直销文化，太阳神引领着其直销事业走上创新道路，其中国特色直销文化，不仅体现在员工谋利益上，也为太阳神直销给员工长远的利益指明了方向，也为普通人打造了一个最平等、最可靠和门槛最低的创业平台，让平民百姓也可以走上小康直销之路。

As the national direct selling enterprises, and actively improve the Chinese Sun God has characteristics of the direct selling enterprise culture, from the pearl shop to Chinese characteristics of the direct selling culture, the Sun God leads its direct sales career innovation road, the China features direct culture, is not only reflected in the interests of employees, but also for the Sun God directly to the staff of long-term interest specified the direction, also created one of the most equal, the most reliable and the minimum threshold of entrepreneurial platform for ordinary people, so that ordinary people can also go on comparatively well-off marketing way.

太阳神一直低调的肩负着中国直销的新希望，而这10年来太阳神不负众望，创造出了直销的新模式，也开启了特色文化直销的新道路。我们有理由相信这一家以传承中国优秀文化、以修德以聚人为目标的企业，未来定能够创造出更大的社会价值，创立直销行业创新的标杆。

The God of the sun has been low-key shouldering the new hope of direct selling in China, which in 10 years the Sun God delivered, created a new model of direct sales, also opened a new road of cultural characteristics of direct marketing. We have reason to believe that a China excellent culture inheritance, to artificially by moral poly target enterprises, the future will be able to create more social value, the creation of the direct selling industry innovation pole.

Pearl shop: artifact market development ""

作为太阳神“三五规划”重点工作之一的珍珠店，备受消费市场的欢迎，这种将传统与直销进行了完美地结合，实行自愿连锁，其本质是专业化分工，集中化管理，采购功能与销售功能的完全分离，直销员扮演销售组织者，中小诊所扮演销售服务者，利益高度捆绑，专业充分结合的模式，已经得到广大消费者的认可。

As one of the sun god "Three Five Plan" focus on the work of the pearl shop, is the consumer market welcome, this traditional and direct the perfect combination, the implementation of voluntary chain, its essence is the division of labor and specialization, centralized management, complete purchasing function and sales functions needs, salespeople play sales organizer, small clinic Acting sales service, professional interests height bound, fully integrated mode, has been recognized by the vast number of consumers.

目前，太阳神珍珠店在全国已经有四万多家，覆盖20多个省市，其产品销售模式和利润分配模式在直销行业是非常超前而且健康的，如从产品销售模式上看，珍珠店模式通过将太阳神27年专业的保健品牌、优质专业的保健产品、适中的价格定位与专业的销售渠道结合，为消费者提供专业化的健康服务，充分发挥了诊所、美容院、健康馆的销售能力，充分发挥直销员的推广能力，实现专业分工，高度结合，利益共享，构筑了专业化的产品销售模式；从利润分配模式上看，珍珠店模式采用了“倒三角”的形式，企业首先通过让出50%以上的产品利润给终端零售店铺，再将余下的产品利润合理分配给直销员和企业，营销重心下移带来的是市场高度稳健。最后太阳神珍珠店不仅带动了消费者、店铺和直销员三方实现了利益共享，也实现了太阳神品牌价值、直销员推广价值、终端渠道专业价值的完美结合，共同构筑了一个专业化的健康服务平台，为消费者提供专业化的健康服务。太阳神珍珠店模式是中国直销行业新的尝试，是直销人员的新出路，是市场整合的新武器，是保健品行业发展的新亮点，是政府规范管理直销行业的新思路。▲

At present, the sun god pearl shop in the country has more than 40000, covering more than 20 provinces and cities, its product sales model and profit allocation model is very advanced and healthy in the direct selling industry, such as product sales model, pearl shop model by introducing the price positioning health brand, God of the sun 27 years professional quality professional health care products, moderate and professional sales channels combined, to provide specialized health services to consumers, give full play to the clinics, beauty salons, health house sales ability, give full play to the direct sales promotion ability, realize the professional division of labor, highly integrated, sharing of benefits, and build specialized products from sales model; profit distribution mode, pearl shop mode adopted the "inverted triangle" in the form of enterprise first through more than 50% of the profits to make products terminal retail stores, then the rest of the product profit allocated to direct sales and marketing center of gravity down enterprise, bring the market is highly robust. Finally, the sun god pearl shop not only led to consumers, stores and direct sales of three party share interests, but also to achieve the perfect sun god brand value, direct sales promotion value, the terminal channels of professional value combination, work together to build a professional health service platform, to provide specialized health services to consumers. The sun god pearl shop mode is to try the Chinese direct selling industry new, is a new way of direct sales personnel, is a new weapon of market integration, is a new development in the health products industry, is a new thought of government regulate the management of the direct selling industry. *

责任编辑：小申

Editor: small Shen