CNDSN February 15th news (reporter Shen Jie) Yanjiao National Economic Development Zone, leveraging the Beijing life circle, let the local economy is developing rapidly, but the development of retail business is very slow, the retail business is just to meet the needs of people's basic living condition, essential to the community supporting business, the whole city commercial street follow the pattern of the wind, unable to form their own characteristics, single commodity supply. The contradiction between the shortage of higher income levels of residents and business supplies the prominent exception. Recently, the reporter visited -- Yanjiao town east of Beijing. This seat now has about 500000 of the population of cities and towns, the ongoing expansion in real estate development, the next few years the population of Yanjiao will also break through 1 million, and a large number of floating population makes Yanjiao become many businesses optimistic about the "gold zone", in which the "Nuggets" line, there are many direct selling enterprises to participate in the. So, Yanjiao charm make direct selling enterprises to tap business opportunities?

燕郊位置得天独厚，直销业发展获多方优势

Yanjiao location, the direct selling industry development by the multi advantage

今年，国家主席习近平主持召开中央财经领导小组第九次会议强调：疏解北京非首都功能、推进京津冀协同发展。这一政策在今年将会具体落实，从京津冀一体化推出这几年，很大程度上加快了北京周边城市的发展，人口也随着剧增，北京周边城市陆续进入许多直销企业，特别是直销企业的服务网点。虽然目前燕郊房地产是独大的，但是房地产并能成为燕郊未来发展的“宠儿”。在京津冀协同发展的战略布局中，北京周边城市变化最为明显。特别是河北保定与燕郊，其中燕郊距离北京最近，在疏解北京非首都功能中，燕郊起到了很大作用，不仅吸引了大批在京就业人口的涌入，也给在京就业者解决了住房问题。未来几年，燕郊很可能成为北京环城市群发展中最受“宠”的城镇。

This year, President Xi Jinping chaired the ninth meeting of the central financial work leading group stressed: untwining Beijing non capital function, promote the coordinated development of Beijing Tianjin hebei. This policy implemented in this year will launch from the Beijing Tianjin Hebei integration in recent years, largely to speed up the development of Beijing around the city, the population is increasing along with the surrounding cities, Beijing has entered the many direct selling enterprises, especially the direct selling enterprise service network. Although Yanjiao real estate is the only big, but the real estate and become the future development of Yanjiao's "beloved". In the Beijing Tianjin Hebei collaborative strategic layout of the development in Beijing surrounding cities, the most obvious changes. Especially in Hebei Baoding and Yanjiao, which Yanjiao from Beijing recently, in Beijing the capital function in non organization, Yanjiao played a big role, not only attracted a large number of employment population influx in Beijing in Beijing, but also to solve the housing problem of employment. The next few years, Yanjiao is likely to be around the city of Beijing city group development most "pet" of the town.

除了国家大力从政策上扶植北京周边城市发展外，燕郊也具有独特的市场位置：西通北京，东向唐山，北接京郊，南达天津。可谓是直销事业在此开展的肥沃土壤，也是直销企业在京津冀发展必争之地，作为京东市场的开发区，燕郊近几年吸引了很多连锁餐饮企业、超市、家居、商场等再此落地，然而记者发现，燕郊开展直销活动的企业并不多。而随着国家京津冀战略的落实，直销业地域发展不平衡的现象很快会被打破。

In addition to the state vigorously policy support from around Beijing city development, Yanjiao also has a unique market position: Beijing West, east to Tangshan, north to south of Beijing, tianjin. It is the direct cause of the development of the fertile soil, but also the direct selling enterprises in Tianjin development a hotly contested spot, as Jingdong Market Development Zone, Yanjiao in recent years has attracted a lot of chain catering enterprises, supermarkets, shopping malls and other Home Furnishing, again this fall to the ground, but the reporters found, Yanjiao to carry out direct selling activities of enterprises are not many. But with the national implementation of the strategy of Beijing Tianjin Hebei region, the direct selling industry regional development imbalance will soon be broken.

The employment market prospect is better, to be direct sales personnel training

燕郊拥有50多万人口，在京工作的流动人群大概有30多万，然而这并不代表燕郊就业市场不好，而是地区行政与观念上的差异，在北京赚钱，在燕郊消费成为“北漂族”的常态，事实呢，记者曾调查过燕郊就业市场，燕郊高校不在少数，外地人居多，如果赶上就业旺季，燕郊人才市场可谓是人声鼎沸，而校园招聘会更是如火如荼。然而，在燕郊，并没有真正从事直销的专业人才，相反，在燕郊进行传销的人不少，主要是大部分人对直销的不了解，缺乏对直销知识的宣传，才导致许多人误入传销组织。因此，针对直销人才市场的空白，燕郊更需要有专业的直销人才去开辟市场，宣传合法的直销模式。

Yanjiao has a population of about 500000, the mobile population working in Beijing is about about 300000, but this does not mean that the job market in Yanjiao is not good, but the area of administrative and conceptual differences, in Beijing to make money, to become "people family" normal consumption in Yanjiao, in fact, the reporter has investigated the job market in Yanjiao, Yanjiao university is not in minority, outside the majority, if catch up with employment season, Yanjiao talent market is Jaleo, and campus recruitment is more like a raging fire. However, in Yanjiao, and not really engaged in direct sales professionals, on the contrary, in Yanjiao for the pyramid of many people, mainly is the majority of people to understand the direct, the lack of direct knowledge propaganda, which leads to many people into marketing organization. Therefore, the blank according to direct the talent market, Yanjiao needs a professional direct sales personnel to open up the market, direct sales model of legal publicity.

消费市场潜力巨大，直销市场虚位以待

The huge potential consumer market, the direct selling market and leave a seat vacant for sb.

记者调查得知，燕郊消费能力十分旺盛，主要消费人群是在京工作人员。相比北京的消费水平，在京工作人员更偏爱燕郊，这种地域差级消费心理很大程度上促进了燕郊商业发展。记者沿着102国道观察发现：国道燕郊段两旁养生保健、美容店层出不穷，各大药店推出各种各样的保健品。不得不说，京津冀近几年备受雾霾天气的干扰，人们由关注到重视健康理念不断提高。在燕郊，其中热卖的电器排在前列是空调、空气净化器、净水器等，苏宁与大中电器纷纷争夺该市场份额。

Reporter investigation is informed, Yanjiao consumption ability is very strong, the main consumption crowd is staff in beijing. Compared to Beijing's consumption level, staff in Beijing prefer Yanjiao, the regional difference of level of consumer psychology has largely contributed to the Yanjiao business development. Reporter along national highway 102 and observed that the Yanjiao segment of national highway on both sides of health care, beauty shop after another, each big pharmacies and launched a variety of health products. Have to say, the interference of Beijing Tianjin Hebei in recent years has been the haze weather, people pay more attention to the concept of health by continuous improvement. In Yanjiao, which sells appliances at the front row is air conditioning, air purifiers, water purifier, Suning and Dazhong electrical compete for the market share.

但是燕郊零售行业发展整体还是疲软，主要是进驻燕郊的企业供给跟不上消费需求。虽然部分直销企业已经开始发展燕郊市场，但远远不够，随着燕郊发展格局的转变，为了吸引更多的企业发展燕郊，转变燕郊目前发展格局更是一个可持续发展艰巨任务。因此，燕郊做出整体四个区域规划：高科技产业区（包括信息产业园区、生物医药园区、绿色食品园区、新型材料园区）、旅游休闲度假区、科研文化服务区、金融商贸区。这种区域规划非常适合直销企业入驻发展，相信这种优势，会为直销发展提供能广阔的市场与发展条件。▲

But the development of Yanjiao retail industry as a whole or weak, mainly in Yanjiao enterprises supply cannot keep up with consumer demand. Although some direct sales enterprises have already started to develop the Yanjiao market, but far from enough, along with change of Yanjiao development pattern, in order to attract more enterprises development in Yanjiao, Yanjiao at present the transformation of development pattern is a more arduous task of sustainable development. Therefore, Yanjiao makes the whole four regional planning: high-tech industrial zones (including information industry park, Bio Medical Park, green food Park, new material Park), tourism and leisure resort, culture of scientific research service area, financial business district. The regional planning is very suitable for direct selling enterprises development, believe this advantage, will provide broad market and development conditions for the development of direct selling. *

责任编辑：小申

Editor: small Shen