CNDSN February 9th news (reporter Shen Jie) in January 26, 2015, as Chinese Silicon Valley Zhongguancun suddenly "disappear from the scene". Recently when reporter visits Zhongguancun, huge advertising Zhongguancun e world electronic mall in front of the building quietly disappeared, electronic stores have become extraordinarily quiet streams of people busily coming and going. This be in fashion in one's time "Silicon Valley tower" face collapse, let all walks of life to sob. Similarly, is at the high speed development of the direct selling industry cannot ignore more reflection on "death in Zhongguancun" brings, more can't take this as a lesson for the direct selling industry development.

警惕内部害群之马：暴利+假货+欺骗

Alert: internal an evil member of the herd profits + fake + deception

部分媒体认为“中关村之死”的根本原因就是暴利+假货+黑导购，而直销行业也承载了许多参与其中的人致富梦想，也许对财富的炽热之情才让直销事业不断腾飞起来。然而，每个直销人积累财富的途径与手段也是不尽相同的，随着直销市场人才需求的不断膨胀，队伍也不断扩大，媒体陆续揭露了不法从事直销的工作人员的违规行径，从媒体的暗访可以总结出：直销行业的销售人员常常会犯随便变动产品价格、卖假货、夸大直销产品的功能等的错误，这和“中关村之死”原因如出一辙—— 暴利+假货+欺骗。但这只是问题的一面，从另一面思考，我们可发现，相对中关村，直销行业具备一定的自我过滤的功能，有健康的企业文化进行熏陶。而正确的引导，可以避免错误的竞争手段成为直销行业的“暗流”。须知，一旦让不法直销人员荣获直销企业的表彰，很可能会成为直销行业灰暗面形成的真正的始作俑者。

Part of the media that "the fundamental reason for the death of Zhongguancun" is huge + fake + Black guide, and the direct selling industry also hosts a number of those who participate in the dream to get rich, perhaps to wealth hot feeling to just let the direct selling business continue to fly. However, approaches and methods of each direct people to accumulate wealth is not the same, with the direct sales market talents demand expands ceaselessly, the team also expands ceaselessly, media have exposed the illegal direct selling staff illegal acts, the media from the town can be summed up: the direct selling industry sales personnel often make whatever changes products price, sell fakes, exaggerate the direct product function error, this and "death in Zhongguancun" reason -- run in the same groove profiteering + fake + deception. But this is only one aspect of the question, from the other side to think, we can find that, relative to Zhongguancun, the direct selling industry have a certain self filtering function, a person healthy corporate culture. And the correct guidance, can avoid the wrong means of competition to become the direct selling industry "undercurrent". Notice, once let the illegal direct selling personnel awarded in recognition of the direct selling enterprises, is likely to become the dark side of the formation of the direct selling industry truly the initiator of evil.

围剿草根力量：自断行业创新大动脉

Suppress the grassroots forces: self breaking industry innovation of large artery

十几年前，中关村是一个时代创新的大熔炉，接纳着中国社会刚刚释放出来的所有活跃因子，中关村就是每一个人的中关村。中关村巨大的包容性成就了许多草根阶层的人，当然最终也成就了自身。然而，时过境迁，今天的中关村令人生畏，其资源不再重点为草根阶层和新兴力量服务，而主要是为成熟壮大的阶层和强势力量提供服务。相比之下，直销行业处于蓬勃发展的好时机，正如同昔日的中关村一样，吸纳不同的阶层参与其中，让直销事业在中国蒸蒸日上，同时为就业难得的大学生提供了很好平台，现在看来，很多直销企业的高管都是从基层慢慢“爬”上来的，而这些人在直销管理系统与直销商城建设上，都标上了时代的印记。注入新鲜的血液，让直销行业备受消费者市场的青睐。由草根阶层参与的直销基层建设为直销行业创新发展提供了动力。因此，无论直销行业发展到什么程度，都应该为草根阶层敞开大门，只有这样，直销事业才能永葆青春与活力，否则，自断行业发展的大动脉，人才势必流失，行业衰落只是迟早的事。

Ten years ago, Zhongguancun is a melting pot of the era of innovation, social acceptance Chinese just released all active factors, Zhongguancun is in each person's Zhongguancun. Zhongguancun huge inclusive accomplishments are many grassroots people, of course, ultimately the achievements of their own. However, the passage of time, today's Zhongguancun is daunting, the resource is no longer the focus for the grassroots and emerging service forces, and mainly provides services for the growing strength of the class and. In contrast, the direct selling industry in good time of vigorous development, just as the former Zhongguancun, absorb different classes involved, let the direct cause of be on the upgrade in the China, at the same time for college students employment difficult and provide a very good platform, look now, many direct sales executives are all from the grassroots "Climbing" up, slowly and these people in the direct selling management system and direct marketing mall construction, are marked with the imprint of the times. Injection of fresh blood, let the direct selling industry aroused the consumers the favor of the market. The construction of direct grassroots participation by the grassroots provides power for the innovative development of the direct selling industry. Therefore, regardless of the direct selling industry development to what extent, should open the door to the grassroots, only in this way, otherwise the direct selling business in order to maintain their youth and vitality,, since large artery off the development of the industry, talent will drain, industry decline but sooner or later.

商业的“上位”：媒体、舆论的“下位”

The business of "superior": the media, public opinion "inferior"

当“中关村之死”的消息被媒体散布出去之后，网络各大媒体进行追踪报道，权威人士也纷纷评论中关村是自作孽，不可活。然而，五年前的中关村可是互联网与电子媒体的集聚地，为何当中关村刚“落马”，媒体就纷纷开始曝出中关村“死”的原因与真相呢？原因就是中关村让商业主导失德，更迷失了初衷与原则。其实，直销行业有些殊途同归，商业化让企业做大做强，然而随着竞争压力的加大，不正当的商业竞争就会凸显。如果直销行业放纵此类行为，或者认为这是潜规则，那么无形中就已经走向了“中关村之死”的路。有时，媒体很大程度上可以提醒直销企业违规的行为，舆论可以对直销企业违规行为形成自我“约束伞”。应该说，直销行业的健康成长过程中，媒体与舆论起到了很大作用，特别是在打击传销方面，媒体几乎将传销的手段暴露在“光天化日”之下，舆论也给直销行业出谋划策。反观现在的中关村，在消费者的脑海里，中关村已经是骗子村了，没有媒体愿意为其澄清，而这种萧条与媒体有着千丝万缕的联系，离开媒体的监督，任何行业都很难发现自身的问题，让商业化的功利迷失了方向。如果脱离媒体监督而被认为这是“自由”的话，那么，“中关村之死”就会复制到其他行业。是直销行业吗？▲

After the "death in Zhongguancun" by the news media spread, network in major media tracking reports, authorities have also commented on Zhongguancun is self inflicted, can not live. However, five years ago in Zhongguancun but the Internet and electronic media to gather, why when Zhongguancun just "Lok Ma", the media have begun to expose Zhongguancun "death" of the reason and truth? The reason is that Zhongguancun commercial leading immoral, more lost the original intention and principles. In fact, some of the direct selling industry same, commercial let enterprises bigger and stronger, but with the increase of the pressure of competition, unfair commercial competition will highlight. If the direct selling industry to indulge such behavior, or that this is the unspoken rule, then the virtually had to "death in Zhongguancun" road. Sometimes, the media largely can remind the direct selling enterprises illegal behavior, public opinion can form the self constraint of direct selling enterprises "umbrella violations". It should be said, the course of the healthy growth of the direct selling industry, the media and the public opinion has played a significant role, especially in the fight against pyramid schemes, the media will be almost MLM means "under exposed in said of peaceful times.", public opinion also give advice and suggestions to the direct selling industry. Now in Zhongguancun, in the consumer's mind, Zhongguancun is a liar village, no media willing to clarify, but there have all kinds of connections with contact this depression and the media, from the supervision of the media, any industry are very difficult to find their own problems, let the commercial utility lost direction. If from the media supervision and this is considered the "free" word, then, the "copy the death of Zhongguancun" will be to other industries. Is the direct selling industry? *

责任编辑：小申

Editor: small Shen