CNDSN2 month 6 days [] (Ocean Hanao media) enterprises want to in the industry and even society,evergreen, must put their own blood into the ecosystem. For an enterprise, if it can be combined with its own resources advantages to promote social progress and reflects more conducive to enterprise value.

After 20 years of development, is already established social responsibility system of more perfect. Since the 2008 release of the first corporate social responsibility report, up to now, infinite has released 7 years in a row the 7 corporate social responsibility report. More praiseworthy for one's excellent conduct is infinite, has always insisted on the drive, distributors and other stakeholders employees together to fulfill their social responsibilities.

The importance of social responsibility

With the national health level and the country to vigorously develop health services, has been standing on the cusp of the infinite industry need to assume more social responsibility. In view of the new responsibility,put forward "infinitus health responsibility" as the breakthrough point, the corporate social responsibility intothe strategic level through health + "quality, employee, partner, environmental and community" five bigresponsibility content model, to build a sustainable regeneration of the enterprise value chain.

LKK health products group senior vice president Yang Guojin said, the outstanding national enterprises willcarry forward traditional Chinese culture, the creation of Chinese national interests as the unshirkable responsibility. But the infinite to "carry forward the excellent Chinese culture of health, create balance, rich,harmonious and healthy life" for the mission, based on the health of the Chinese herbal medicine industry,to provide consumers with high-quality health products and services.

It is understood, this mission enterprise values have been incorporated into the infinitus products R & D,production and sales of each link. Now, is to have two production bases in China, with 36 branches, 28 service centers, has more than 5000 stores, 6 brands, 116 products have a flag.

It is worth mentioning that the infinite long-term social responsibility by the social identity. Since 2003, is for twelve consecutive years won the "China food safety top ten enterprises", "China's food safety hundreds of good faith demonstration unit" title. In 2012, infinite quality department product testing center, the audit evaluation of China National Accreditation, officially classified as "national accredited laboratory", and in the same year through the British FAPAS heavy metal level ability test.

Encourage employees to participate in

For social responsibility, infinite and deeper areas, is the hope that more people obtain healthy life. In order to put this insight to more people, infinite these years insisted to drive employees, dealers and other stakeholder participation together a series of green, environmental protection activities.

All the time since, infinite advocate "health, family, the cause of" three balance on the staff, health should bethe first in line, followed by the family, the last is the cause of. Of the three, is from the easily neglectedhealth and family starts, launched a series of elements to health and family theme activities, to help employees with three balance of healthy life.

Is through a variety of channels, to share and experience let employee participation in enterprise culture. In 2014, infinite launched the "four reasonable guide to action, namely:" eating more vegetables and less meatseven full; the living: 20 minutes nap, sleep before 23; exercise: walking ten thousand steps a day; the emotions: positive thinking. "Walking ten thousand steps a day" as an example. Every week four, infinite will be at its headquarters in Guangzhou -- infinite center held a walk, advocate employee from work beganaround the company, near the city of ten thousand square foot step, develop the habit of walking. In order to promote employee family well-being, infinite also continued to host the physical exercise, which is the largestannual family fun day, 2014, attracted about 250 families to participate in the.

In the "2013 annual employee engagement survey report", infinite staff overall engagement scores andoverall satisfaction score far higher than the industry average level. In Yang Guojin seems, engagement is actually a sense of pride and a sense of achievement. Would you like to share the company and the people,you are willing to company development, people pay attention to your company, so, your potential can befully played out, even in the non general, you can also find a solution, even if there are difficulties, you will stick to it. *

(original title: direct selling enterprises CSR straight: infinitus encourage employees to participate in a realcharity)

Editor: Che Wan Wan