【直报网2月4日讯】（天福天美仕）1997年天福813首秀国际峰会

CNDSN February 4th news [] (Tianfu day Meishi) 1997 Tianfu 813 debut International Summit

2014年北京APEC峰会，天福“原芽系列”的十款茶叶成为了APEC的与会用茶及指定礼品。产品成为在北京展示茶文化的载体和首都送出的“国礼”，可谓集团二十周年的最佳庆生献礼。至此，天福的佳茗已第五次入选APEC。

The 2014 APEC summit in Beijing, Tianfu "raw bud series" ten tea has become the tea APEC and designated gifts. Products become display vector and the capital out of tea culture of the "national ceremony" in Beijing, is the twenty anniversary of the birthday gift best group. Thus, Tianfu good tea has fifth time NBA APEC.

其实，天福的APEC情缘开始于1997年。那是李瑞河在台遭遇金融危机打击后，来到大陆再创业成立“天福”后的第4年。当年，首登这场国际峰会的是“天福813人参乌龙茶”（以下简称813）。这也是年过花甲的茶人李瑞河，来到大陆后亲手研发的首款茶品。

In fact, Tianfu APEC love began in 1997. Is that Li Ruihe suffered financial crisis hit in Taiwan, came to the mainland established "Tianfu" do poineering work again after fourth years. That year, the first of this international summit is "Tianfu 813 ginseng Oolong Tea" (hereinafter referred to as the 813). This is over 60 years old tea Li Ruihe, personally came to the mainland after the research and development of the first tea.

研发

Research and development

结合中西“参”文化

"Shen" combination of Chinese and Western culture

掘出天福草创期第一桶金

The early period of the first pot of gold dug Tian Fu

35年前，李瑞河到美国威斯康辛州考察，这里是世界着名的花旗参主产区。他看到，当地人都喜欢泡参、泡参叶做饮料。这种饮用方式让出生于茶农世家的他感到既熟悉又亲切，脑海里迅速闪过一个念头：“人参是中国人喜爱的传统滋补品，而国人也喜欢喝茶，如果我把人参加到茶里去，应该会很受欢迎。”他回台不久，813的前身——人参乌龙茶“天仁913”就在他的手中诞生了，他那敏锐的洞察力也很快在一派热销的场面中得到了充分印证。令他万万没想到的是，人参乌龙茶的魅力不仅风靡台湾，还辐射到更广阔的大陆。

35 years ago, Li Ruihe to USA Wisconsin study, here is the world famous American ginseng producing areas. He saw, local people are like ginseng, ginseng leaf drink. The way to make tea drinking was born in the family he felt both familiar and cordial, a thought flashed through my mind: "ginseng is Chinese favorite traditional tonic, but Chinese people also like to drink tea, if I put the people attending to the tea, should be very popular." He returned to Taiwan soon, 813 of its predecessor -- ginseng Oolong Tea "Tian Ren 913" was born in his hands, his keen insight is also very quickly in a pie hot scene well proved. That he absolutely did not think of is, ginseng Oolong Tea charm not only swept Taiwan, radiation to the wider continent.

1993年，人参乌龙茶系列随着李瑞河辗转来到大陆。一些在大陆经商的台商便闻香而来，乐于把913当做伴手礼送人。迅速的风靡，一时使得人参乌龙茶供不应求，时常卖到断货。随着热度升温，市面上冒出了不少“李鬼”，外观上几乎可以乱真。为了满足市场需求，李瑞河一边打假，一边从台湾进口原料，增加供应量。1995年底，天福开始研制813。1997年813正式问世，此后的市场表现为天福在草创时期掘到第一桶金。

In 1993, ginseng Oolong Tea series with Li Ruihe traveled to the mainland. Some in the mainland business Taiwanese it smells come, happy to put 913 when the company hand gift to send people. Quickly swept, temporarily make ginseng Oolong Tea demand, often sold out of stock. As the heat to heat up, the market when a lot of "Li Gui", the appearance of almost lifelike. In order to meet the market demand, on the side of Li Ruihe products, raw materials imported from the Taiwan side, the increase in supply. By the end of 1995, Tianfu started to develop 813. In 1997 813 officially come out, after market performance to dig into the pot of gold at the initial stage of fu.

入选

Be selected

温哥华老顾客欣然推荐

Vancouver old customers gladly recommend

经重重检验成1997APEC独苗

After many inspection into 1997APEC only child

“愿这杯茶能带您回到加拿大APEC会议那历史性的夜晚。”这句印在813包装盒上的话是1997年，李瑞河送给每一位APEC与会首脑、代表的。当年11月23日的晚上，令他终生难忘。那晚，来自18会员国及地区的元首、代表都品尝了813的韵味，也因此认识了李瑞河和天福。“这是我到大陆后感到最高兴、最荣耀的一件事！”当年他那发自心底的兴奋至今还未退潮。

"Let this cup of tea can take you back to the Canadian APEC conference that historic night." This sentence is printed in 813 on the box it is 1997, and Li Ruihe gave each one of the leaders, representatives of the APEC. In the evening of November 23rd, that he will never forget. That night, from 18 Member States and regions of the heads of state, representatives have tasted 813 flavor, therefore also met Li Ruihe and fu. "This is one thing I feel most happy, to the mainland after the glory!" When he from the heart of excitement has not yet ebb.

813之所以能成功地敲开APEC的大门，除了它天生丽质，还得益于李瑞河的睿智与细心。举办APEC的半年多前，他与温哥华市长欧文的一次闲聊，为813争取到APEC的入场券。欧文和夫人是天仁温哥华门市的老顾客，夫妇俩对茶都情有独钟。那天，他们与来加视察门店的李瑞河不期而遇。攀谈中，欧文提到近来市政府正为寻找APEC的纪念品而发愁。李瑞河告诉记者：“我向他推荐了茶。茶最温馨、最有人情味，是人际交往的最好媒介。813是中国乌龙茶与西洋参的合璧，刚好象征着东西方的交融与交流。我还承诺愿意免费赞助给市政府。”欧文听了，欣然向筹委会推荐。经重重检验，813顺利通关，而另一种作为备选礼品的名牌香水则因时间仓促来不及送检而落选。于是813就成了这届大会的“独苗”。

813 can successfully open the door to the APEC, except that it is a born beauty, thanks to Li Ruihe's wise and careful. APEC holds more than half a year ago, he had a chat with Vancouver mayor Erwin, 813 for the tickets to the APEC. Erwin and his wife are Tianren outlets in Vancouver old customer, the couple are love of tea has a special liking. On that day, they visited the store and to add Li Ruihe accidentaly across. In conversation, Erwin mentioned the recent City Hall is looking for souvenirs and worry about APEC. Li Ruihe told reporters: "I recommended tea to him. Tea is the most warm, the most human, is the best medium for interpersonal communication. 813 is Chinese Oolong Tea and ginseng combination, just a symbol of integration and exchange of the East and the west. I also promised to free sponsorship to City Hall." Erwin listened, readily to the Preparatory Committee recommended. After many inspection, 813 smooth customs clearance, and the other one as alternative gifts brand perfume is because time is brash late submission and the election. So the 813 became this session of the General Assembly "only child".

风波

Disturbance

独特人参成分反受质疑

Unique ingredients of anti questioned

新文件让813荣耀归来

The new file let 813 glorious return

令李瑞河没有想到的是，向世界展示东方茶文化的813也遭遇了危机。2009年，有顾客以813中添加了西洋参等药物为由，向天福索赔。因当时《食品安全法》规定食品中不得添加药品。因此，作为食品的茶，不允许加入人参与人参叶。为此，天福吃了一场官司，从此813除去点睛之笔——人参，只能沉寂于门店角落。

Li Ruihe did not think of is, to show the world the Oriental tea culture 813 also suffered a crisis. In 2009, a customer with 813 added ginseng and other drugs on the grounds, to the Tianfu claim. Because at that time the food safety law, "" food may not add drugs. Therefore, as food and tea, not allowed to join the people involved in the leaves of Panax ginseng. Therefore, Tianfu eat a lawsuit, from the 813 to remove Punchline -- ginseng, can only be silent in the corner shop.

2012年8月底，来自卫生部的“解禁”公告批准人参（人工种植）为新资源食品，打破了长达3年的沉寂。813也迎来重生的曙光。经一年多的精心准备，813“王者归来”，以全新的形象再次出现在全国1300多家天福茗茶门店的货架上。据介绍，813茶的原料采自800米以上的漳浦梁峰高山生态茶园，参则产自吉林省，取人参的温补配合乌龙茶的清逸。

At the end of 2012 8, from the Ministry of Health announced the approval of the "ban" ginseng (artificial planting) as a new resource food, breaking 3 years of silence. 813 also ushered in the dawn of rebirth. After careful preparation for more than a year, 813 "return of the king", with a new image appears again in the country more than 1300 Tianfu tea shop shelves. According to the introduction, 813 tea raw materials collected from 800 meters above the Zhangpu Liang Feng mountain ecological tea garden, ginseng is produced in Jilin Province, taking ginseng temperature compensated with Oolong Tea seiitsu.

新的813，不再印制“茶王”二字和APEC会徽。对此疑问，李瑞河风趣地回答道：“树大招风。屡遭打压的813，发展到今天可谓是千锤百炼，百炼成钢了。”对于天福，它不只是一款产品生命周期的延续，还是一种精神的传承。“813是天福独一无二的产品，对他的未来，我很有信心。”最后，李瑞河说。

The new 813, no longer print "tea king" two words and APEC emblem. Regarding the question, Li Ruihe replied: "ride wit. Repeated crackdown 813, development today is thoroughly tempered, be toughened and hardened into steel." For Tianfu, it is not only the continuation of a product life cycle, or as a spiritual heritage. The 813 is the one and only "Tianfu products, for his future, I am confident." Finally, Li Ruihe said.

历届APEC上的天福产品

Previous APEC on the Tianfu products

茶企展示：

Tea enterprises show:

天福天美仕（厦门）生物科技有限

Tianfu day Meishi (Xiamen) Biological Technology Co.

Tianfu day Meishi is enterprise Tianfu group, the establishment of Tianfu day Meishi Biotechnology Park in Xiangan District of Xiamen City, covers an area of 100 acres, a total investment of about 170000000 yuan. The company completed into the registered capital of 80000000 yuan, and the completion of the construction including beauty skin care products, health food, supplies three series of product development and production center, logistics distribution center, and administrative office and staff quarters and other infrastructure facilities in the park. In addition, Tianfu day Meishi completed to set up a number of branches, the existing Changsha, Dalian and Shenyang, Lanzhou, Shanghai, Ji'nan, Wuhan, Shenzhen and Hangzhou a total of 9 companies.

天福天美仕成立旨在运用生物科技专业，萃取茶叶中对人体健康有益成份，研发出多种功能产品系列。公司立足福建原料资源，积极与国内外院校、生物科研机构合作，开发出茶多酚、茶微分子、绿茶精华等生物科技产品，其中包括多款茶生物科技美容护肤品、多款健康营养食品，以及茶系列的日用清洁用品和个人护理产品。

Tianfu day Meishi founded aims at the application of biological science, extraction of tea on human health beneficial ingredients, developed a variety of functional products series. Company based in Fujian raw material resources, actively cooperate with the biological research institutions at home and abroad, development of colleges, tea polyphenols, tea micro molecules, Green Tea essence biotechnology products, including a variety of tea biotechnology beauty skin care products, a variety of health and nutrition of food, as well as tea series of daily cleaning supplies and personal care products.

天福天美仕，力求使茶叶这种绿色金子更好地造福人类，全方位地满足消费市场对茶叶产品多样化需求。也进一步将传统的茶产业升级到生物科技产业行列。▲

Tianfu Tian Mei Shi, and strive to make the green tea gold to better benefit of mankind, a full range to meet the diverse needs of the consumer market of tea products. It will further the traditional tea industry to upgrade to the biotechnology industry ranks. *

（原标题：天福天美仕APEC之旅的缘起 独特人参成分曾遭受质疑）

(original title: origin of the unique ginseng composition Tianfu day Meishi APEC trip was very much in doubt)

责任编辑：婉婉

Editor: Che Wan Wan