【直报网12月23日讯】（国际在线）受国家食品药品监督管理总局药品化妆品注册管理司委托，《健康与美容》杂志社历时三个月，在全国范围内组织开展了首次化妆品消费安全认知情况调查活动，已于12月17日在北京钓鱼台国宾馆发布了《中国首次化妆品消费认知调查报告》。

CNDSNDecember 23rd news [] (International Online) by the State Food and drug supervision and management administration of drug and cosmetic registration management department trust, "health and beauty" magazine which lasted three months, throughout the country and organized the first survey of cosmetics consumption safety cognition activities, on December 17th at Diaoyutai State Guest House in Beijing issued a "survey China cosmetics consumer cognitive report" for the first time.

出席中国首次化妆品安全认知调查报告发布点亮仪式的嘉宾有：国家出版总署原副署长桂晓风，中宣部出版局副局长刘建生，美国美容化学家协会前主席Karl Popp，上海家化联合股份有限公司董事长兼总经理谢文坚，伽蓝集团董事长郑春影，韩束合伙人、董事副总裁王子孟，资生堂中国总代表、资生堂（中国）投资有限公司董事总经理镰田正志，《健康与美容》杂志社社长兼总编辑段景花。

Attended the lighting ceremony released the investigation report safety cognition Chinese first cosmetics guests are: the national publication administration deputy director GUI Xiaofeng, deputy director of Publication Bureau of the Central Propaganda Department Liu Jiansheng, America Cosmetic Chemists Association former chairman of Karl Popp, Shanghai Jahwa Abt Associates Inc chairman and general manager Xie Wenjian, Garan Group Chairman Zheng Chunying, vice president of Han beam partner, director Wang Zimeng, Shiseido China general representative, Shiseido (China) board of investment limited company general manager Kamada Masashi, "health and beauty" magazine publisher and editor in chief of section view flower.

报告重点解析了消费者对于化妆品安全、知情权及监管三方面诉求，调查显示质量安全是中国消费者选购化妆品的第一考虑因素，其次依次是价格、功效和知名度。

The report focuses on the consumers of cosmetics safety, the right to know and regulatory three demands, survey quality and safety is the first consideration Chinese consumers buy cosmetics, followed by price, efficiency and visibility.

据了解，该调查采用问卷的形式，对近万名北京及长三角地区消费者和五百多家化妆品生产企业关于化妆品消费与安全相关问题的认知和监管需求进行了采集。

It is understood, the survey used a questionnaire form of nearly 10000, Beijing and the Yangtze River Delta region of consumers and more than 500 cosmetics production enterprises of cosmetics consumption and safety issues related to cognitive and regulatory requirements for the acquisition.

通过数万份28类问题数据的梳理，《调查报告》发现广大消费者日趋理性，在关注化妆品的质量安全及价格因素的同时，产品功效宣称也逐步成为消费者关注的重点。七成以上消费者建议对于未经功效验证的产品，应当强制要求在化妆品标签包装上注明，以保护消费者知情权。

By tens of thousands of copies of the data for 28 kinds of problems of carding, "survey report" found that consumers increasingly rational, pay attention to quality and safety and the price of cosmetics in the factor at the same time, product efficacy claims have gradually become the focus of consumers. More than 70 percent of the consumer advice to without efficacy proven products, should be mandatory requirements specified in the tag of cosmetics packaging, in order to protect the consumers right to know.

The State Food and drug supervision and administration of drug registration management department of cosmetics director Qi Liubin said, the State Food and drug supervision and administration duties first safeguard the interests of the public, and clear grasp of the interests of all parties is an important basic cosmetics legislation. Since last year, by the food and Drug Administration presided over the launching the "Regulations" cosmetics hygiene supervision work on the revision, will adhere to the open legislation, extensively solicit opinions, especially consumer survey of large samples, to listen to public opinion.

中国首次化妆品消费认知调查，正是基于以上原则，由国家食药监管总局委托《健康与美容》杂志社面向全社会及全行业开展的专项调查活动，旨在通过了解、收集公众对化妆品安全管理工作的认知情况及合理化建议，为化妆品科学立法提供参考，更好地规范和管理化妆品市场，保护广大消费者的合法权益。

For the first time Chinese cosmetics consumer cognitive investigation, is based on the above principles, by the State Food and Drug Supervision Administration commissioned the "health and beauty" magazine for the whole society and the whole industry to carry out special investigation activities, to collect the public cognitive situation on cosmetics safety management work and rationalization proposals, through understanding, provides the reference for the legislation of cosmetic science, better regulation and management of the cosmetics market, protect the legitimate rights and interests of consumers.

《健康与美容》杂志社社长段景花介绍，此次调研，历经三个多月的设计、取样、调查以及专家组的总结、编纂，最终形成了一份详实、全面、权威的报告，同时邀请到欧美日韩及我国本土专家就报告内容共同探索行业创新发展新起点，力求为我国行业监管立法提供高质量、有深度、接地气的多元参考。为此《健康与美容》杂志社特开设【HB美妆实验室】专栏，用权威透明的实验数据、理性科学的分析指导，为化妆品企业、产品和消费者之间，搭建沟通平台。《化妆品消费认知调查报告》的发布，是《健康与美容》杂志社继“中国知女健康美妆消费大调查”之后，耕植于中国美容业的又一公益力作。

"Health and beauty" magazine company president Duan Jinghua introduction, the research, design, after more than three months sampling, investigation and expert group concluded, compilation, and ultimately the formation of a detailed, comprehensive, authoritative report, and invited to Japan and South Korea and domestic experts on the contents of the report to jointly explore the innovation and development of a new starting point industry, and strive to provide our industry regulation legislation to provide high quality, multiple reference depth, down to earth. Therefore, "health and beauty" magazine set [HB beauty lab] column, with analysis of experimental data, the guidance of authoritative transparent rationality, between the cosmetics companies, products and consumers, a platform for communication. "Investigation report" released cosmetics consumer cognition, is "health and beauty" magazine after "China knows the female health beauty consumer survey," cultivated in Chinese beauty industry another public works.

作为中国创刊最早的时尚科普类杂志，《健康与美容》杂志社由国家卫计委主管，定位于“女性健康和美丽的专家”，并以前瞻的视角和超大信息量致力于向职业知识女性普及基础健康知识、推广健康的生活方式。▲

As Chinese most influential fashion popular science magazine, "health and beauty" by the State Development Planning Commission Director Wei magazine, positioning in the "women's health and beauty expert", and forward-looking perspective and a large amount of information is dedicated to the popularization of basic knowledge of female occupation health knowledge, pushing Guang Jiankang's way of life. *

（原标题：首份化妆品消费认知调查报告发布 功效渐成关注重点）

(original title: the first cosmetics consumer cognitive survey report released effect gradually becomes the focus)

责任编辑：宝蓝

Editor: Blue