Direct network July 20th news (China Economic Net) girls beauty, a variety of summer sunscreen whitening products is essential. Buy a small brand if there's no guarantee of quality, and calculating the wallet better to buy international major suit, purchasing or scouring the sea. This summer, L'OREAL group, Estee Lauder group, and other imported cosmetics prices across the board, beauty who buy cosmetics can be more wayward! The reporter understands, since this year, the previous high cold international big luxury cosmetics put down figure in succession, began to take populist route, pay attention to line the consumer experience.
A imported cosmetics have lower prices, some of the highest price of two into the highest price
"I heard that Lancome, Estee Lauder and other cosmetics are price, let's go to the friendship store to see." Our close friend around to meet so often greet recently.
May of this year, the Ministry of Finance announced that in June 1st, China's cosmetics import tariff rate from 5% to 2%. Immediately, international cosmetic brands have lowered they in China's cosmetics prices, cosmetics giant L'Oreal Group announced the first's 10 brands will be across the board price, Estee Lauder group followed announced price adjustment.
Reporters learned that the price adjustment policy involves many well-known brands. It is reported that L'Oreal Group, the price adjustment related to the L'Oreal high-end cosmetics and activity of Health Department of cosmetics for most of the imported products, the brand including Lancome, Helena, Kiehl's, Biotherm, Shu Uemura, Yves Saint Laurent, Giorgio Armani, Vichy, La Roche Posay and repair alexia. And Estee Lauder group announced the price of the brand is Estee Lauder,, Clinique, La Mer, Brown Bobbi, Lab and Series MAC, the highest decline of 23%.
In addition to Europe and the United States major suit prices, the rise in the market in recent years Chinese upstart Korean cosmetics price. Earlier this month, the well-known South Korean cosmetics group amore Pacific [-0.19% Funds Research Report] group also announced its snow show, Lange, Innisfree, Edith house four brand price scheme. Starting in July 15th, including department stores, brand stores, cosmetic stores, electricity suppliers and other channels will be synchronized.

B took the opportunity to enhance China's market share, and guide the purchase of force back
Why the import of cosmetics from the big name to the second tier brands have to cut it? Participate in the price war of the 3 major cosmetics group announcement, invariably will be actively respond to China's imports of cosmetics consumption tax as the primary reason.
However, many people in the industry believe that this is actually the brand to save themselves, to compete for market share, the beginning. In recent years, overseas purchasing, cross-border electricity, sea Amoy consumption, overseas travel, duty-free shops consumption rapid rise, making high-end cosmetics and domestic consumption is greatly impacted, has been holding shelf import skin care brands have had to face China purchasing power and consumer groups will continue to flow to overseas problems. The lower the price of imported products is suit the remedy to the case, is an important measure to cope with the influx of shopping overseas, guide consumption of backflow, encourage consumers to consumption in the territory.
This round of cosmetics price adjustment, the domestic and foreign high-end cosmetics to narrow the spread, compression of the purchase of profit space. Reporter also compared several products price, purchasing a Estee Lauder special run repair muscle essence through lotion 50ml price 600 yuan, excluding freight, and price adjustment after the price of domestic counter is 850 yuan; Yue source of wood selling star product of Dr. Wei Ganoderma lucidum Hwan can extract (50 ml price after the price of 680 yuan, the purchasing price of about 500 yuan. Purchasing count freight, now seeking to buy cosmetics and in the local shopping mall buy price is almost the same, if you encounter shopping Fanxuan activity, is also more cost-effective, and not have to wait that long.
For a long time, the highest in the market for skin care products to reach more than 50% of the Chinese mainland and overseas channel spread, so that many consumers to abandon the domestic counter purchase way. "This round of price trend is not only a positive response to the national policy, but also can play the 'populist' to guide the purchasing power of rational regression."

C luxury consumption outflow is serious, the current round of price cuts will continue
Recalling the May Chanel announced the news that China has cut prices, has become a finger to tear down Domino. Followed by Cartire, Dior, Fan Sizhe, Patek Philippe and other luxury brands have announced the implementation of the 5% ~ 20% of the price fluctuations in china. After Hermes in Hongkong 50 percent off sale, the 50 percent off Gucci...... From the initial price cuts to the now big name cosmetics prices, it is clear that Chanel's demonstration effect is expanding, more and more luxury to join the ranks.
"Price cuts should also continue to." Industry analysis, now luxury consumption serious outflow, online purchasing, exit shopping spree on sales of shopping malls have obvious effect. The price of a luxury to adjust the price of the territory outside the spread, to reduce the consumption of the outflow. After the price adjustment, the price of the same product in the mainland of China and abroad to further narrow the spread, the spread from the original 40% to about 30% or even 20%. For consumers, if they do not continue to narrow the spread, they can get the goods from other channels. "The big name cosmetics Qi Qi price, do not rule out other brands will follow the trend of prices, triggering a wave of price cuts."
Reporter visited Changsha several well-known cosmetics stores found, today's cosmetics market has long been not to fight a single brand and price in the, line service and experience is good or bad, also in a great extent affects consumer choice.
"The price, cosmetics, market price and foreign price difference narrowed a lot, most consumers do not to a lipstick, a bottle of facial cream to laborious, not only need from outside the effort to buy, but also to enjoy the additional experience." Wangfujing [-0.11% funding research report] cosmetics counter staff said, from the counter reaction and the actual situation, the performance of cosmetics has increased. And last year, the Wangfujing opened a high-end beauty shop, with Chanel, Dior, SK-II, Fresh and other well-known brands have been stationed, consumers more intuitive to enjoy the brand and store additional services. 3
(original title: the price of imported cosmetics storm continue or take the opportunity to enhance market share)
Editor: small Shen