【直报网1月15日讯】（直销100）互联网时代下，传统化妆品渠道已经不足以应对千变万化的市场。如何更快地到达消费者以及如何提供更好的服务已经成为新时期下品牌商最需要考虑的问题之一。但是，做护肤品的公司卖手机，你会买吗？近日，隆力奇品牌方表示，该品牌的订制版4G手机将于4月上市，其高达近4000元的定价却不被看好。

CNDSN January 16th news [] (selling 100) the age of the Internet, traditional cosmetics channels have enough to deal with the myriads of changes in the market. Consumers and how to provide better service has become one of the new period brands the most important question to consider how to reach faster. But, do skin care products companies selling mobile phone, will you buy? Recently, long nilfisk brand said, the brand of the customized version of 4G mobile phone will be listed in April, its up to nearly 4000 yuan price is not optimistic about the.

隆力奇卖订制手机底气何在？

Lung nilfisk advance to sell customized mobile phone emboldened where?

据介绍，隆力奇该款手机从1月11日开始预售，预售价为3999元，将安装隆力奇会员管理系统、隆力奇官网、聚好商城等订制板块。据该公司介绍，上述订制手机并非隆力奇唯一的“拥抱移动互联网的方式”，其APP会员订单系统也将于2月正式上线，经销商可以通过手机运行报单、下单、修改、查询等服务功能；另外，隆力奇旗下“聚好网”也将提供便捷优惠的一站式网购。

According to introducing, lung nilfisk the mobile phone from the January 11th sale, sale price is 3999 yuan, will install its membership management system, lung nilfisk website, gather good store custom plate. According to the company, the mobile phone is not only "long nilfisk advance custom embrace mobile Internet way", the APP member order system will in February officially launched, dealers can through the mobile phone running report, place an order, modify, query and other service functions; in addition, lung nilfisk's "on good net" will also provide convenient offer one-stop online shopping.

不过，网友们对于隆力奇手机的问世都不大看好：“3999元，大部分手机都能买了，隆力奇的(手机)是有护肤功能吗？”羊城晚报记者了解到，事实上此款手机只有隆力奇会员能买，因此不少业内人士都认为隆力奇此举噱头大过实效。

However, the net friends for long nilfisk advance the advent of mobile phone are not optimistic about: "3999 yuan, the majority of mobile phone can be bought, long nilfisk advance (mobile phone) is a skin care function?" Yangcheng Evening News reporter learned, in fact this kind of mobile phone only long nilfisk advance member can buy, so a lot of people in the industry think Longliqi move stunt greater than actual effect.

此外，记者了解到，2014年隆力奇传统渠道产品通过全面升级，其花露水品类发货同比实现增长53.54%，护手霜同比增长64.80%，蛇油膏同比增长24.95%。

In addition, the reporter understands, 2014 Longliqi traditional channel products through a comprehensive upgrade, the toilet water category shipments year-on-year growth of 53.54%, hand cream, year-on-year growth of 64.80%, year-on-year growth of 24.95% snake ointment.

日化品牌拥抱互联网各出奇谋

Cosmetic brand to embrace the Internet with the best

事实上，越来越多国际巨头都开始和电商巨头合作。2014年6月，雅诗兰黛宣布入驻天猫，雅诗兰黛品牌中国区总经理吴纯宜彼时坦言，电子商务是日益成长的渠道，深受年轻中国女性的青睐。与天猫的合作意在借由这个平台能吸引到新的消费者。

In fact, more and more international giants began to cooperate with the e-commerce giant. In 2014 June, Estee Lauder announced settled Tmall, general manager of Estee Lauder brand Chinese District Wu Chunyi then said, electronic commerce is growing channels by young women of all ages, China. To Tmall cooperation by this platform will attract new consumers.

入驻之后的首月，天猫就给雅诗兰黛带来惊喜——线上一天的销售额能够抵得上专柜一个月。随后，欧舒丹等国际品牌纷纷跟风步入天猫阵营。而在中国尝到增长甜头的欧莱雅则更早下手，早在2012年，其就加盟天猫，随后是聚美优品。

In the first month after, Tmall gave Estee Lauder surprises -- online the day of sales can be worth the counter for a month. Then, L'Occitane international brands have to follow the trend into Tmall camp. In China tasted the sweetness of the L'Oreal growth earlier start, as early as in 2012, it joined Tmall, followed by Jumei Youpin.

反观部分本土日化品牌，正是靠互联网的土壤滋养迅速成长起来。御泥坊、膜法世家、阿芙精油等品牌销售量让人无法忽视。这也让“正规军”们见识到新兴渠道和品牌的力量。

In the part of domestic brands, it is to grow up quickly by the soil to nourish the internet. The Royal Square mud, membrane family, Afu oils and other brand sales people cannot ignore. This also let the "regular army" are seen emerging channels and brand strength.

日化微商也开始异军突起。一名微商从业人士向羊城晚报记者表示，如今微商的业绩足以让那些曾经看不起这条渠道的人后悔。微商当中，比较出众的有日前八千万控股幸美股份的广东思埠生物科技有限公司，有知情人士透露，思埠成立之初的注册资本仅50万元，启动资金15万，经过8个月的发展，其注册资本跃升为1亿元，而整个2014年，思埠的营收额达到10亿元，分析人士指出，幸美正是想通过与思埠的合作，来探讨如何打通微商渠道。▲

Chemical micro business began A new force suddenly rises. A micro business professionals to the Yangcheng Evening News reporter said, now the micro business performance enough to let those who look down on this channel people regret. Micro business, quite outstanding has recently eighty million holding Xingmei shares Guangdong Si Bu biological science and Technology Co Ltd, a person familiar with the matter said, Si Bu was founded at the beginning of the registered capital of only 500000 yuan, start-up capital of 150000, after 8 months of development, the registered capital of 100000000 yuan for the jump, and the entire 2014, Si Bu's revenue reached 1000000000 yuan, analysts say, Xingmei is to through the cooperation with the Si Bu, to explore how to get through the micro channel. *

（原标题：行业调查：隆力奇卖手机 拥抱互联网还是噱头？）

(original title: Industry Survey: Lung nilfisk advance to sell mobile phone to embrace the Internet or a gimmick?)

责任编辑：宝蓝

Editor: Blue