2017-07-20 15:49
Ren Guanheng: imagine the application of artificial intelligence in direct marketing
[straight net Beijing July 20th hearing] [Ren Guanheng) N years later, B company leader Mr. Li is communicating new person.
After a few minutes of greeting and bedding, Mr. Li flashed a super weapon, the robot BOBO, about the size of a BOBO shoe box, with a small head at the top and a high-definition display below. BOBO took only 15 minutes of time the system description of the company and the mode, voice, picture and video, is intuitive, specific, exciting, new haven't seen the robot, with rapt attention, look in high spirit. It's not over yet. There's something worse behind it!
BOBO said, "put your hand on the screen," and a few seconds later, "please put your face closer to the screen."". Hello, beauty, your health report and skin report have been generated and will be sent to your mobile phone. According to the report of your health, your pressure is a little high, suggested to reduce salt intake and adjust the mood not be angry. Of course, if you need more care for your body and skin, it would be a pleasure for me to work out a plan for you......"
"At the same time, your skin is allergic to skin," we recommend......"
Wow, the couple was completely shocked, according to the actual situation of customers to develop programs and products, before has not met ah, what is not said, on the choice of the company!
The above scene is perhaps a few years later, a cross section of specific scenes of the direct selling industry, there may be some difference, but it must be said, artificial intelligence will be applied in the area of sales, direct sales industry is no exception.
N in the end is a few years? According to the market application of big data and the development of artificial intelligence, the author boldly predicted that the N may be greater than 3 and less than 10, that is to say, in 2020 2027, artificial intelligence will be used for sales in the scene, including a variety of scenes of the direct selling industry!
Here, let's make a big hole, play the ultimate imagination, imagine artificial intelligence based on big data, including one of the terminals of artificial intelligence - robot, which will be applied in the direct marketing of the scene?:
Scene 1, show links: to meet the voice, pictures, video, naked eye, 3D, holographic projection and other forms of output, and can have language interaction.
Scene two, test link: you can get all the data of the body and skin by touching the hands and scanning the face.
Scene three: due to different customers customized solutions, the physical and skin characteristics are quite different, a product can not be suitable for all people, comprehensive and accurate detection results based on artificial intelligence can choose suitable products to customers at the same time, issued to improve their living habits and the matters needing attention, truly "an antidote against the disease".
Scene four, credit screening: new declaration, when the input identification information, the system prompt: sorry, because your credit is too low, has been restricted by plane and high-speed rail, and have a poor record in a number of companies, we can't agree with you to become our distributor, sorry sir! Because in a few companies have defrauded products from the lower pit and other bad behavior, were forbidden to join, also purify the environment for the company and team.
Scene five:......
Scene ten:......
Brief introduction of the author:
Ren Guanheng, (1977-), Shaanxi, Xi'an, undergraduate degree. More than ten years experience of professional managers in direct selling enterprises, observers and researchers, promoters of the industry. Author of "direct selling enterprise management in the stick and change, decentralization and supervision in parallel", "on China's direct marketing enterprise brand building road" and other articles.
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