[Beijing Direct News NetworkJuly 7th] (Direct marketing report net)At present, the prices of some direct selling enterprises are too high for consumers to bear. The same products, to the direct selling enterprises may have to be several times. In recent years, the government price department has never controlled the price of direct selling products, which is a great dereliction of duty. In order to promote the healthy development of direct selling industry and effectively protect the legitimate rights and interests of consumers, the government price department must perform its duties and control the price of direct selling products.

The price of direct selling products should have been lower than that of similar products in the market, because the direct selling channel is flat, which saves the advertising cost and the price difference of wholesale, so that consumers can enjoy good products with low price and good quality. However, the product prices of many direct selling enterprises make it difficult for consumers to bear. The prices of some direct selling products are several times higher than those of similar products in the market, and some even more than ten times higher. Why? The reason is that the bonus allocation rate of direct selling enterprises is too high, so they have to increase the price of direct selling products. According to the regulations on the administration of direct selling, the remuneration of direct selling enterprises to direct sellers is 30%. However, the bonus allocation rate of some direct selling enterprises is as high as 50%, and some even more than 60%. Such a high rate of bonus allocation forces direct selling enterprises to continuously increase the price of direct selling products. Ordinary consumers can't afford the direct selling products with extremely high prices, so they can only look at them and sigh. So who are the consumers of these direct selling products? It turns out that the consumers of these direct selling products are direct sellers. Direct sellers buy products with such high prices just to have a chance to "get started", not to consume these products. Further analysis, we will see that behind the bizarre high level of direct selling products is the influence of MLM thinking. Therefore, in the final analysis, the exorbitant high price of direct selling products is, in a sense, the result of pyramid selling thinking.

For a long time, the government price department has been indifferent to the extraordinary high price of direct selling products. Some people have once reflected the problem of high price of direct selling products to the price department. The answer is "after the price reform, enterprises have the right to price their own products", so they have no idea of the phenomenon of high price of direct selling products. It is true that after the price reform, the enterprises have the right to price their own products, but this does not mean that the government price department has no right of guidance and control over the pricing of products. The government price department has an important responsibility, namely, "standardizing market price behavior, guiding and supervising the prices and charges for the released necessities of people's lives". Direct selling products are mostly health products for the people's lives, and to some extent, they are also necessities of life. Therefore, the government price department should also conduct "guidance and supervision" to this, and must not let the pricing of direct selling products get out of the track of our country's price policy and effectively protect the legitimate rights and interests of consumers. At the same time, we should understand that the pricing of direct selling products, like other products, should be guided and constrained by the national price policy. The price of direct selling products must be priced in accordance with the relevant national price policies. Among them, the national anti - profit provisions must be implemented in the process of pricing direct selling products. For the same product, if the price set by direct selling enterprises is more than ten times or even tens times higher than that in the market, it will be suspected of profiteering. The government price department must stop it. For those direct selling enterprises that have repeatedly committed no changes, the government price department should strictly abide by the relevant laws and regulations of the state.

The government price department "guides and supervises" the price of direct selling products, which is of great significance to promote the healthy development of China's direct selling industry. As mentioned above, the reason why some direct selling enterprises have extremely high products is the result of marketing thinking. If the government price department really controls the price of direct selling products, the bonus allocation rate of direct selling enterprises may be controlled at about 30%. The direct sellers can no longer take the purchase of direct selling products as an "entry-level" opportunity, and greatly reduce the violation of the rules of direct selling enterprises. In other words, the importance of government price department is self-evident that if the government keeps the price of direct selling products under control, it can guide the healthy development of the direct selling industry from the price mechanism and prevent the occurrence of violations or transmission of direct selling enterprises.