[Beijing Direct News Network May 7th] (China economic network)"There are good oranges in 'e' every day," warm people, warm enterprises and warm Hubei. I'll make a list! " Recently, these vivid slogans have been intensively published on various central media platforms. On April 8, in a live broadcast of Qianjiang crayfish "to help Hubei Province" in less than two hours, the economic daily and Yitao helped sell 105840 crayfish, equivalent to the total export volume during the 2018 Russia world cup. On April 24, China Economic Daily and Suning e-commerce jointly held "invite you to eat together to help Wuhan", attracting hundreds of thousands of viewers in two hours, and some categories were sold short. The central media brought "goods", which effectively promoted the sales of agricultural products in Hubei and activated the economy of bringing goods.

At this stage, the central media mainly focus on public welfare to help farmers, not the general sense of "online red belt goods". The central media can not only stimulate the enthusiasm of the audience to participate in the communication and transmit the mainstream values, but also force the mainstream media to reconstruct the communication logic and promote the supply side reform of media production by virtue of its own resources, specialization, content production and other advantages.

Drive consumption. Spring tea, mushroom and crayfish are the dominant agricultural products in Hubei Province in the current season, with a serious backlog at present. Make a collective voice in media at all levels, make full efforts in e-commerce platforms, mobilize the whole system of supply and marketing cooperatives, and launch the procurement of major central enterprises The production and sales situation of these three advantageous agricultural products is very good, exceeding expectations. The grass-roots generally reflect that the voice of central media is to reassure everyone. In addition, it is easy to break through the regional restrictions and let more customers know the charm of Hubei agricultural products, which cannot be replaced by other platforms.

Open up the industrial chain. With the help of the central media, there are many faces of mayors and county chiefs who bring goods live this year, with excellent results. For example, Zhang Yuanmei, member of Jingzhou Municipal Committee of the Standing Committee of the Communist Party of China, sold navel oranges for Honghu lotus root and Zigui County Mayor Yang Yong. Leading the delivery of goods will help local farmers get on the Internet Express and solve the problem of unsalable agricultural products. At the same time, it also promotes the deep cooperation between the local government and the e-commerce platform. Through the big data analysis of the e-commerce platform, it guides the decision-making and establishes the mode of production by sales of agricultural products, so as to open up the whole industrial chain of agricultural products from production, inspection, packaging, sales, transportation and after-sales, and ultimately benefit the farmers.

The birth of a new economy. With the continuous deepening of the delivery by the central media, in addition to unsalable agricultural products, light industrial products have become the main products of the delivery by the central media, which also accumulates valuable experience and channels for the next step to explore the "delivery" sales of industrial products. At the same time, the economy with goods has also stimulated the growth of intelligent manufacturing, unmanned distribution, online consumption, medical health and other emerging industries. In the epidemic, "cloud economy" and "new scenarios" have emerged rapidly, making many new formats, models, products and ideas possible.

As for Hubei, in addition to cherishing this popularity and continuously improving it, we should rely on everyone's "help" and take this opportunity to further cultivate "internal skills" and accelerate the pace of agricultural modernization transformation of the province. We should use the mode of "Internet plus agriculture" to better enhance the level of scale planting, enhance the ability of multi-channel sales, create more distinctive brands, and make Hubei's products go farther and sell better by modern business philosophy and market operation mechanism.