2015-05-25 14:13

 

Seeking truth from facts: improving the guiding principle of direct selling regulations

 

 

CNDSN May 25th (Ouyang Wenzhang / author) has discussed a lot of changes and improve the sound of direct regulations, and now seems to be a lot less. Investigate its reason, the government this discussion did not make much echo, everybody's enthusiasm suddenly "cool" down. As a matter of fact, the government is not heard voice of everyone, but is widely focused all the views and suggestions of the direct selling industry, seeking truth from facts as the highest guiding principle, to study how to further improve the problem of direct selling regulations.

The direct sales regulations that we have said refers to the direct administrative regulations promulgated by the State Council in September 2005 and the prohibition of pyramid schemes Ordinance.. Direct sales regulations implemented this year, has been the full 10 anniversary. Without a doubt, the "direct management Ordinance" and "the prohibition of marketing regulations is to ensure the healthy development of the direct selling industry in our country law, and not some people say" bad law ". Before 2005, China's direct selling industry chaos, dragons and fishes jumbled together, for the government and society a lot of chaos tim. In such a situation, on the one hand to accession to the WTO commitments, on the one hand to remediation chaos direct selling market, the government sent to study abroad and listen to the opinions and suggestions of the relevant departments and enterprises, and finally in the 2005 introduction of direct selling regulations. I'm in the rule of law of China marketing "(Guangdong economy publishing house, 2006)," China's direct economics "(Beijing University Publishing House, 2007) two monographs had the same presentation: the introduction of direct selling regulations, marking the direct rule of law in our country in the spring has come. Facts tell us that the spirit of direct selling regulations of the basic spirit and the central reform and opening to the outside world is consistent, without the introduction of direct selling regulations, MLM rampant chaos will appear, China's direct selling industry development is the fundamental of less than current size. Therefore, we do not on the direct regulations make carping comments on direct selling regulations consciously safeguard the dignity.

It is true that, like anything is not perfect, direct selling regulations in the implementation process has exposed some of the need to modify and improve the place. For example, the multi-level direct selling is all direct choice of enterprises, direct selling regulations should consider this reality, realistically modified. Therefore, the four word "seeking truth from facts" is the supreme guiding principle for the government to revise and improve the direct selling regulations.

What is practical and realistic, the chairman Mao Zedong has a famous explanation. Chairman Mao in the transformation of our learning "pointed out:" facts "are the objective existence of all things," is "is the internal relations of objective things, that is, the laws governing," seeking "means to study. "Seeking truth from facts" has actually entered the highest philosophy of the Communist Party of China, and has become the powerful ideological weapon to reform the subjective world and the objective world.. As the late Deng Xiaoping said: "the fundamental point of Mao Zedong thought is to seek truth from facts, is the combination of the universal principles of Marxism Leninism with the Chinese revolution practice."

Why is it that the principle of seeking truth from facts is to revise the highest guidelines for the perfection of direct selling regulations? This is because only according to the spirit of seeking truth from facts, in accordance with the law of the requirements of the direct marketing regulations to modify and improve good. Now the direct selling industry on the current direct selling regulations proposed generally need to modify the following aspects: one is to open up the multi-level direct selling, and the second is the abolition of restrictions on the remote operation, the third is to expand the range of products, and so on, which response from the industry's largest is open multi-level direct. The government will not completely in accordance with the requirements of the modified direct selling regulations, the author thinks that government to modify and improve process of direct selling regulations will be necessary "reference", and will not be fully "reference". Why? Because the marketing in China is still very rampant, if the full liberalization of the multi-level direct sales will be for MLM organizations to exploit has been knocked out of the MLM organizations may stage a comeback, resurgence. So, the government will "reference" industry voice, but will not completely "reference", multi-level direct sales can only be limited on the basis of conditional release. Such an approach of the government reflects the spirit of seeking truth from facts and is in line with the basic law of social and economic development.. We should understand and support the government's efforts..

At present, the development of direct sales industry continues to expand, the base of direct marketing practitioners is also increasing. In such a situation, the government should revise and improve the direct selling regulations, and it needs to realize the political wisdom.. On the one hand, the pyramid selling activities are still active, on the one hand, open multi-level direct selling in a loud voice, how to seek balance between the two, so as to make the modified direct selling regulations to promote the healthy development of the direct selling industry, and actively and effectively combating the crime of MLM, which the government to say is a big challenge. I believe that only the principle of seeking truth from facts as the highest, in order to effectively reflect the general requirements of direct selling industry, effectively regulate the direct sales and combat pyramid schemes. This requires the government needs to further investigation of the direct selling enterprises, it is necessary to promote good central important economic and social development policy, but also the voice of the industry for specific analysis and carefully guide, so as best to amend and improve the direct selling regulations.

As the direct sales enterprise and the majority of direct marketing practitioners, but also to the attitude of seeking truth from facts to amend and improve the direct marketing regulations. We can't take now the direct selling regulations devoid of any merit, also cannot expect tomorrow early in the morning the government would release a comprehensive multi-level direct selling. The government release multi-level direct sales must be gradient, must be gradual. Only with the attitude of seeking truth from facts, we can be more rational to treat of direct selling regulations revision and the consummation to the introduction of the new direct selling regulations really appreciate the intentions of the government and to praise. String together a total see, in the direct selling regulations, modify and improve the process, whether it is the government or the industry should take facts as the highest guiding principle! 3

Editor: Wan Wan