[Beijing Direct News Network November 8th] (China Consumer Network)Every year, double 11 is the peak of cosmetics sales. On the afternoon of November 5, the Dongcheng District Market Supervision Bureau of Beijing launched a special law enforcement activity of "online net and offline Qingyuan" in the field of cosmetics. It interviewed e-commerce enterprises and cosmetics sales enterprises such as dangdang.com, Yishang Yujie, etc. and asked that the use effect of products should not be fabricated when advertising. At the same time. Dongcheng District Market Supervision Bureau also carried out law enforcement inspection on "Yuxi" and "CPB" cosmetics counters in Wangfujing Department store.

At the symposium, Dongcheng District Market Supervision Bureau carried out administrative guidance for businesses in combination with electricity business law, advertising law and regulations on cosmetics hygiene supervision. The e-commerce platform is required to implement the main responsibility of the platform to avoid illegal activities during the promotion period. Each subject shall ensure the authenticity of the advertisement when publishing the advertisement, and the performance, function, place of origin, use, composition, sales status, reputation and other information of cosmetics shall be authentic and legal, and the use effect of the commodity shall not be fictitious. The approval number of special-purpose cosmetics must be obtained before the release of cosmetics advertisements with special purposes such as freckle (whitening) and sun protection.

In the off-line counter inspection, law enforcement personnel randomly selected four cosmetics of "Yuxi" and "CPB", and inspected their label identification, purchase receipt, qualification of suppliers and manufacturers, product qualification test report and relevant qualification in detail. Through inspection, the information of the two merchants is complete, and no relevant illegal act is found.

At the same time, law enforcement officers will also conduct cosmetics sampling with third-party testing institutions, and a total of two batches of whitening and freckle removing cosmetics and sunscreen cosmetics will be selected. Dongcheng District Market Supervision Bureau said that it would pay close attention to the results of this sampling inspection, and punish the relevant businesses according to the regulations on cosmetics hygiene supervision in case of any sales of unqualified cosmetics.

Dongcheng District Market Supervision Bureau reminds consumers that in order to purchase cosmetics more safely and conveniently, consumers can query the information of each cosmetics in real time through the "cosmetics supervision" app. When changing cosmetics, in order to prevent allergic reactions, it is best to try it at the back of the ear or the inside of the arm first, and then use it after confirming that no allergic reactions will occur. If there are adverse reactions in the use process, it is necessary to stop using cosmetics immediately and go to a regular medical institution for diagnosis and treatment.