[news] September 7th reporting network in Beijing (Heilongjiang province Industrial and Commercial Bureau) to implement the city create no MLM experience exchange and strengthen the fight against pyramid schemes work conference, the national industry and Commerce and the market supervision department recently, Heilongjiang province Industrial and Commercial Bureau issued a notice requirement of the whole system to clear focus on public education, take effective means of publicity and education, to further strengthen the organization and leadership, strengthen coordination and cooperation with relevant departments of the 4 measures, intensify the fight against publicity and education efforts to regulate direct marketing.

First, we must make clear the focus of publicity and education. MLM forms, elements, and harm identification and prevention knowledge; the use of the Internet under the banner of "micro supplier", "capital operation", "electronic shops", "tourism cooperation", "charity" in the name of network marketing behavior; "the prohibition of marketing regulations" and "direct selling regulations" and the national laws MLM regulations; typical cases and major cases in recent years; business and market supervision department work and the results of combat MLM action against network marketing special.

Two, we should adopt effective ways of publicity and education. Adhere to the "close to reality, close to life, close to the masses", and constantly innovative ways of publicity, rich publicity carrier, grasp the publicity of targeted, oriented, effective. To highlight the implementation of such period of time to carry out propaganda in important festivals and regulations; prominent in key areas, key sites, establishment of suspension propaganda slogans against pyramid schemes (plate, banners), organized posters, distributing promotional materials, on-site consultation, special publicity, held lectures and other activities; make full use of newspapers, television, radio, etc. the role of the mass media, exposure typical cases, exposing MLM harm and the nature of propaganda against pyramid schemes work achievements; an important hazard and loved by the masses to take the way to fight pyramid marketing propaganda, editing the area over the years to make achievements, propaganda education making sense, showing people concentrated in the area lots of organization. Conditional city can make transmission of micro film, playing from propaganda films, volunteers play sketch rehearsal loved by the masses of publicity activities to enhance the appeal of propaganda; actively coordinate the communication management department issued a warning message and marketing force, guide the wider public opinion and improve communication ability; want to use the Internet, mobile phone and other new media tools, released by WeChat, micro-blog, Download subscription number etc., increase publicity and education coverage.

Three, we should further strengthen organizational leadership. All localities should fully realize the important position and function of propaganda and education in cracking down on pyramid selling and regulating direct selling work, and further strengthen leadership, careful organization and guarantee in place. Publicity and education should be taken as the focus of direct marketing work. Invest more energy and financial resources to ensure the coverage and actual effect of publicity and education. In light of the actual situation in the region, we will work out publicity programs, focus on direct marketing centers, and take various steps and carry out good publicity work in a step-by-step and focused manner.

Four, we should strengthen coordination and coordination with relevant departments. In conjunction with the special rectification, strengthen coordination with public security, education, comprehensive management and other departments, formed in the Party committee and government leaders, concerted efforts of the whole society, their work, the pattern of propaganda against pyramid schemes. With the creation of "pyramid city" and "create no MLM community (Village), carry out the fight against pyramid schemes into the community, into the village, into the campus publicity, play streets, community, village committees and other grassroots organizations, to strengthen the grid control, expanding the combat MLM volunteer team, as the publicity and education evaluation of city, community (Village) is an important indicator of the fight against pyramid schemes work. To strengthen the authority of the news, and local mainstream media communication, to ensure that there are people, there is the sound of TV station, newspaper article ", improve the guiding force of public opinion spread through the three-dimensional marketing mode of all media, both to guarantee a certain number of propaganda, but also to improve the quality of publicity and propaganda, firmly grasp the initiative. (Editor: Zhang Wenyan)