2015-07-06 17:20
Approval by enterprise experts called million frozen health food industry changes
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CNDSN on July 6 news (China business newspaper) "more than 15000 a after review and approval obtained the symbol of health food, only more than 5000 in the market actually listed, more than 10000 approvals are granted. This is the health food industry in a very serious problem." In 2015, the "health food industry new food industry forum", the Chinese Academy of Social Sciences, Zhang Yongjian, director of the center for food and drug industry development and supervision. On the one hand is a waste of a large number of documents, on the other hand is extreme lack of functional food claims, the country allow health food that only 27, such as enhanced immunity, anti-oxidation, auxiliary memory improvement, relieve fatigue and. This situation led to China's health food enterprises to apply for registration approval more homogeneous. Due to the function that limit the reasons, health food production enterprises continue copying each other, price war prevailed in the health food industry is already the norm, so for decades the industry difficult to birth the size of business. Insiders told the China business signs up for "the reporter, a new research and development of health food products prior to listing, only administrative examination and approval time is required for more than half a year, and then with the previous test and queuing time, enterprise obtain approval requires at least two years. In addition to the long waiting time, but also a lot of enterprises to obtain approval to pay money. According to estimates, the approval of enterprises in order to get a product, need the investment cost of about 200000 yuan to 300000 yuan. However, a large number of enterprises are still willing to hold the approval, and only use a small amount of approval for production. "You never know what products in the health food market will suddenly fire up, while the market is hot when you go to apply for approval already missed the opportunity. Therefore not as prepared in advance of approval." Above industry insiders told reporters. "But health food enterprises if you want to expand to do strong will have to open a new path, our enterprises should put part of money and effort on how to develop new function, and should not always rely on high cost of marketing to sales already saturated traditional health food, should not rely on exaggerated and false products function to seek a moment frozen food." Zhang Yongjian suggestion. However, coin side, health care function claims will bring huge economic benefits to the enterprise; but on the other side is, some health care products excessive false function false publicity led to many people cheated. In recent years, the China Consumer Association announced the national association organization to handle complaints shows, false propaganda, quality, after-sales service, contract and price tied for consumer complaints most concentrated in five aspects, including health care products accounted for an important part, more elderly care product quality complaints and false propaganda, the old man of some health care products in the name of conferences, seminars, etc. to cheat pin practices discriminating weak, easy to believe that salesman for health care is exaggerated, false propaganda. So the scientific and reasonable functional claims to make the health food industry healthy and stable development. The new food safety law of the people's Republic of China, which is promulgated and enacted in October 1st, has perfected the supervision of health food. State Food and drug supervision and Management Bureau of food safety coordination division deputy director Jin Jing Zhang said, for the function of health food claimed that international is roughly such three categories: nutrition claims (claims nutrients or dietary nutrients, such as "does not contain, with high, low water"); nutrient function claim (claim nutrients or dietary components function and role of human normal structure or function, such as "calcium helps to enhance the bone"); reduce the risk of the disease that claims to reduce the role of disease risk. The strict management is to reduce the risk of disease claimed that, if a certain food components or the product to reduce the risk of disease, various countries need strict evaluation, the vast majority of countries to approve. Jin Jing Zhang told reporters, so far, to claim international is not a very standard, very simple and clear evaluation criteria, in general is to be used to support a scientific consensus. "Future I Congress established who claimed to be a health food health care functions of the directory, allowing in health food label that has what function, based on the above two folders and this new proposed classification management, listed in the original directory inside the can in accordance with the requirements of the directory for the record, if the directory not included in the to registration management." 3 (original title: million approval by enterprise industry experts called for frozen food industry change) Editor: small Shen |
