【直报网2月5日讯】（信息时报）去年底开始，一种名为“玛卡”（又名玛咔）的药材引起消费者的注意。由于声称有“壮阳”功效，这个来自南美洲秘鲁的药材在种植、销售及全国保健品市场可谓是“火”了一把，尤其临近春节，玛卡的销售进入了高潮。然而火热的背后，争议随之而来。价格虚高、以次充好及功效不明确是目前消费者存在的争议点，对此有业内人士认为，目前玛卡的生产和消费方面仍存在一定的盲目性，相关规范政策也亟待出台。

CNDSN February 5th news] (Information Times) the end of last year, a phenomenon called "Maka" (also known as Ma KA) herbs attract the attention of consumers. Because the claimed to have "impotence" effect, the South American herbs planting, sales in Peru and the national health care products market is a "fire", especially the Spring Festival is drawing near, Maca sales climax. However, the fiery behind, controversy ensued. Prices prices, shoddy and efficacy is not clear at present the existence of consumer disputes, have according to the insiders, the current production and consumption aspects of Maca still exist certain blindness, the relevant specification policy also be introduced.

走访：“一夜走红”玛卡卖断货

Visit: "overnight success" Maca to sell stock

资料显示，玛卡实际上是产于南美洲安第斯山脉的一种十字花科植物，主要在秘鲁中部和南部广泛种植，而由于水土气候方面等条件与秘鲁相接近，因此早在2002年，该植物被引进至云南，丽江及香格里拉目前是国内玛卡的主要种植产地。

Data show that Maca is actually a cruciferous plant native to South America and widely cultivated in the Andes, mainly in central and southern Peru, and as a result of soil climate conditions and Peru close, so as early as in 2002, the plant was introduced to Yunnan, Lijiang and Shangri La is currently the main planting areas of domestic maca.

玛卡的蹿红几乎是“一夜之间”，据了解，由于其在营销时打出了“壮阳”、“堪比虫草”等概念，因此在去年11月采收期之前，玛卡从一个仅仅在云南部分地区所熟知的植物变成了“红”遍大江南北的保健品宠儿。

Maca jump red is almost "overnight", it is understood that because of its marketing played "Yang", "comparable to Cordyceps" concept, so in November last year before the harvest period, Maca has become a "red" all over the north and south of the darling health products from a known only in part area of Yunnan plant.

在广州，植物玛卡的销售主要集中在中药材市场及部分有销售中药材资质的药店内。其中在海珠区前进路一家销售中药材的药店，该药店工作人员告诉记者，自从玛卡被声称有“壮阳”功效后，店内的植物玛卡几乎每天都在热销。“在我们店里目前主要卖黄玛卡和紫玛卡，黄玛卡目前在搞特价大概在0.4元一克，另外紫玛卡则是0.9元一克，而且现在还卖到脱销了。”上述工作人员向记者表示，买玛卡的消费者都是附近居民，每次都是几百克那样买，主要用于煲汤调味，但有时候，有一些消费者直接几千克那样买走，声称是“补身”用。

In Guangzhou, the plant Maca sales mainly concentrated in the medicine market and some have qualified pharmacy sales of Chinese herbal. Chinese herbal medicine road a sales in pharmacies forward in Haizhuqu District, the pharmacy staff told reporters that since Maca is claimed to have "impotence" effect, the shop plant Maca almost every day in the hot. "In our shop is currently the main selling Huang Ma card and purple Maca, Huang Ma card is currently engaged in a price about 0.4 yuan a gram, in addition the purple Maca is 0.9 yuan a gram, but now also sell out." The staff told reporters, consumers buy Maca is nearby residents, every time is a few hundred grams that buy, mainly for the soup seasoning, but sometimes there are some consumers directly thousands of G that bought, claimed to be "tonic".

在中药材集散地清平药材市场，记者也看到，目前主要流通的玛卡种类为黄、紫、黑三种，而部分经销商也把植物玛卡放在了显眼位置，其中一名经销商告诉记者，自去年12月开始，市场对玛卡的需求量比以往有所提升，除日常零售外，部分保健品或药店终端的经营者也频频拿货。

In Chinese herbal medicine distribution Qingping medicine market, the reporter also saw, at present the main circulation of Maca species are yellow, purple, black three, and some dealers also plant Maca placed in a conspicuous position, one dealer told the reporters, since December last year, the market demand for Maca volume has ascension than ever, in addition to the daily retail outside, some of the operators to health care products or pharmacies terminal also frequently take goods.

此外，商超也在玛卡上也凑了回热闹，如新港中路华润万佳内的中药材销售柜台，记者看到该柜台内有黄、紫、黑三种玛卡销售，但由于销售起价相对较高，最便宜的黄玛卡也接近1元一克。

In addition, super in Maca also together back to the lively, such as Xingang road Huarun Wanjia in Chinese herbal medicine sales counters, the reporter saw the counter has yellow, purple, black three kinds of Maca sales, but because the sales price is relatively high, the cheapest Huang Ma card is close to 1 yuan a gram.

市场：企业产品借“玛卡”抢市场

Market: enterprise products by "Maka" grab the market

除了植物玛卡热销外，以声称玛卡作为原材料萃取的保健食品也被带热，记者走访大参林、海王星辰等连锁药店发现，这些玛卡保健食品也占据了销售柜台的一席之地。

In addition to plant Maca hot, with a claimed Maca as health food raw materials extraction was also with heat, the reporter visited China Nepstar chain drugstore DASHENLIN, found that these Maca health food also occupy the sales counter of a place.

据记者走访统计，目前玛卡保健品主要为秘鲁进口及国内生产，并且已在药店广泛铺货。而国内的玛卡保健品生产主要集中在保健品企业，如广东、厦门、云南等地都有相应的产品生产厂商，而不同厂家的玛卡产品，一瓶销售价格目前200元到300元不等，而宣称从“秘鲁进口”的产品售价则达到400元一瓶，其中，“提神”、“壮阳”是这些产品的主要卖点。

According to reporter visited the statistics, at present, Maca health products mainly for Peru imports and domestic production, and has been widely in pharmacy distribution. But the domestic Maca health products production mainly concentrated in the health care products companies, such as Guangdong, Xiamen, Yunnan and other places have corresponding products manufacturers, and different manufacturers of Maca products, a bottle of sales price at present 200 yuan to 300 yuan, and the claim from the "Peru import price reached 400 yuan a bottle, wherein," refreshing "and" Yang "is the product of the main selling points.

相比于保健品生产企业对玛卡萃取的热火朝天，制药企业也“不甘其后”推出了自行研发的玛卡产品。如广药集团去年在金戈亮相后，该公司旗下的广州白云山(600332,股吧)和黄大健康有限公司也在去年9月推出“白云山铁玛”(玛咖人参黄精固体饮料)，据广药集团介绍，该产品将按照5到10亿的销售总额进行打造。

Compared to the health care products manufacturing enterprises of Maca extraction in full swing, the pharmaceutical enterprises is "far behind" launched a self-developed Maca products. Such as wide drug group last year in the MR appearance, the company under the Guangzhou Baiyun Mountain (600332, shares) and Huang Da Health Limited company also launched the "Baiyun Mountain Tiema in September last year" (Maca ginseng, polygonatum solid beverage), according to the medical group is introduced, the product will be in accordance with the 5 to 1000000000 of total sales to.

另外，在广药集团进军玛卡后，香雪制药(300147,股吧)也有所动作，据内部人士透露，目前该公司的玛卡新产品已经研发完成，并将在今年某个时间段投入市场。

In addition, in Guang Yao group into Maca, Hornsey Pharmaceutical (300147, shares) will be action, according to internal sources, at present the company's new product Maca has been the completion of R & D, and this year will be a certain time period into the market.

现状：乱象丛生呼吁行业标准

Status: the chaos called on the industry standard

However, behind the Maca fiery, some industry chaos began to fade in the symptom, among them, the price is high, quality is uneven and the effect is not clear at present controversial point. According to long-term relations in Yunnan and Guangdong medicine supplier Zhang Yang (a pseudonym) expresses to the reporter, since Maca jumped red, limited to Lijiang and Shangri-La planting of Maca is widely planted in Yunnan, but the quality is be quite different, some traders from some low price area acquired a large number of Maca, and then claim to be Lijiang or Shangri-La production after the price sold to North Canton and other places, the price also turned over several times.

“像这些低价玛卡，由于外观相似等因素，几乎分不出是哪里产的。”张洋还表示，目前广州植物玛卡的销售价格还算是处于合理范围，但是在北京、上海等地，有的玛卡甚至上万元一公斤。业内人士认为，在缺乏行业标准下，玛卡的火热实际上更多充斥着消费的盲目性，而生产企业到底能凭“玛卡”火多久，目前仍然是未知数。

"As these low-cost Maca, due to the similar appearance and other factors, that was where production." Zhang Yang also said, at present Guangzhou plant Maca sales price still is in reasonable range, but in Beijing, Shanghai and other places, some even tens of thousands of yuan a kilogram of maca. According to the insiders, the lack of industry standards, Maca fiery actually more full of blind consumption, and production enterprises can really by "Maka" fire long, is still unknown.

不过针对玛卡价格与质量的乱象，相关部门已经开始着手应对措施，去年11月，《丽江玛卡栽培操作规程》编制完成并形成征求意见稿，而由云南省政府牵头、中科院草拟的云南省级玛卡产品质量标准正在推进，预计今年将正式问世。

But for the price and quality of Maca chaos, the relevant departments have already begun to tackle measures, in November last year, "the preparation of the Lijiang Maca cultivation operation procedures" to complete and the formation of the draft, and led by the Chinese Academy of Sciences, Yunnan provincial government drafted by the Yunnan provincial product quality standard of Maca is underway, expected this year will be officially published.

另外，玛卡“壮阳”等功效目前仍然存在争议。一名公立中医院药剂师向记者表示，实际上目前关于玛卡的功效仍然没有明确，虽然国外已经有研究声称玛卡中部分成分是有平衡荷尔蒙等效果，但也有论文指出，玛卡所谓的功效实际上与安慰剂无异。“实际上，玛卡这个材料在秘鲁当地就是一种类似于煲汤的药材调味品，但是否提高性能力确实没有证据。”上述专家说。▲

In addition, Maca "Aphrodisiac" and other effects remains controversial. A public hospital of traditional Chinese medicine pharmacists expresses to the reporter, in fact at present about Maca effect is still not clear, although foreign studies have claimed that part of components of Maca is the balance of hormones and other effects, but also has the paper points out that the so-called effect of Maca and placebo is actually. "In fact, the material in the local Peru Maca is a kind of similar to the herbs soup condiment, but whether to raise the ability does not evidence." The experts say. *

（原标题：玛卡火了 政府正牵头制定行业标准）

(original title: Maca fire the government is leading the development of the industry standard)

责任编辑：宝蓝

Editor: Blue