【直报网1月12日讯】（中国网财经）日前，中国商业联合会媒体购物专业委员会在京举办“中国媒体购物行业规范工作座谈会”。会上，国家工商总局消保局副局长黄建华透露，国家工商总局正拟定《侵害消费者权益行为处罚办法》，以打击媒体购物中存在的虚假宣传、夸大效果等违法行为，新规有望于今年3月15日出台。

CNDSN network January 12th news [] (China net finance and Economics) recently, China Commercial Federation Media Committee China shopping professional media and shopping industry norms work forum held in Beijing "". On the meeting, deputy director of the State Administration for Industry and Commerce Fire Insurance Bureau Huang Jianhua said, the State Administration for Industry and commerce is drawing up "against the interests of consumers behavior punishment measures", in order to false propaganda, against the presence of shopping in media exaggerate the effect and other illegal acts, the new regulation is expected to be issued in March 15th of this year.

国家工商总局消保局副局长黄建华在“中国媒体购物行业规范工作座谈会”上说，2015年国家工商总局将加大市场贯彻“新消法”中网络购物“7天无理由退货”的规定监督执法力度。

The State Administration for Industry and Commerce and bureau of consumer deputy director Huang Jianhua in the "Chinese media shopping industry norms work forum" said that in 2015 the State Administration for Industry and Commerce will increase the market implementation of the "new law" provisions in the network shopping "no reason to return 7 days" of the supervision of law enforcement.

据中国网消费频道记者了解，2014年7月，国家工商总局约谈了10家主要网络购物经营者，其中包括淘宝、京东、当当等主要网络电商。“约谈会后，各地加强了检查力度，但在执行过程中发现仍存在一些问题。有的网络商家，依据不同商品性质的特殊性，架空消费者应当享有的7天无理由退货权利。”黄建华说。

According to China's network consumption channel reporter learned that in 2014 July, the State Administration for Industry and Commerce interviewed 10 major shopping network operators, including Taobao, Jingdong, Dangdang and other major network business. "Interview after the meeting, all localities to strengthen the inspection, but found that there are still some problems in the implementation process. Some of the network business, according to the special nature of different commodities, overhead consumers should enjoy 7 days no reason to return the rights." Huang Jianhua said.

其次，国家工商总局将进一步细化、规范网络购物经营中的一些行为；加大有关网络商品包括电视、电话、广播销售的抽查力度；严厉打击网络购物经营存在的虚假宣传。

Secondly, the State Administration for Industry and Commerce will further refine the specification, some online shopping behavior management; increase the relevant goods including television, telephone, network broadcast sales spot checks; severely crack down on false propaganda network to the existing management.

黄建华表示，国家工商总局正在拟定《侵害消费者权益行为处罚办法》，把“新消法”中的规定进一步细化，在“处罚办法”中将严格贯彻“新消法”落实7天无理由退货规定，对于涉及虚假宣传、引人误解的解说词、广告里面的现场解说等违规行为，都要负法律责任。此外，国家工商总局将完善经营者赔偿先付制度规定。▲

Huang Jianhua said, the State Administration for Industry and commerce is drafting a "punishment" acts against the interests of consumers, "the provisions of the new law" in the further refinement, in the "punishment measures" will strictly implement the "new law" carry out 7 days no reason to return policy, involving false propaganda, misleading advertising commentary, inside commentary and other irregularities, should bear the legal responsibility. In addition, the State Administration for Industry and Commerce will improve the compensation system of managers pay provisions. *

（原标题：国家工商总局拟出新规严打媒体购物虚假宣传）

(original title: the State Administration for Industry and commerce to create new regulations strike false propaganda media shopping)

责任编辑：小申

Editor: small Shen