[straight net Beijing September 14th hearing] [interface) after last year and Fosun Pharmaceutical joint venture, the United States health care products direct brand "natural sunshine" expansion in China has made new progress.

Recently, the natural sunshine group board chairman and CEO L. (Gregory Probert) announced that the natural sunshine has been approved in May this year by the Ministry of Commerce issued a direct selling license. Pei Gerui also said that the natural sunshine will further expand investment in China, including the establishment of the first plant in China plan.

The natural sunshine group, a listed company in the US stock market, has a history of 45 years. Results show that in the first half of 2017, natural sunshine net sales reached 164 million 400 thousand U. S. dollars (about 1 billion 70 million yuan). Its products are sold mainly in the form of direct selling, covering all ages. The products currently introduced in China include body purification series, metabolic enhancement series, heart health care and skin repair products.

The escalation of consumption and the trend of aging are contributing to the rapid growth of consumption in China's health care industry. In the past six months, net sales of natural sunlight in China and other emerging markets grew by 32.2% year on year, according to earnings.

Within 35 years, China will replace the United States as the world's largest health care market, and will become the world's largest direct selling market." Pei Gerui told the interface reporter.

Direct access to the license also means that the United States health care products direct marketing brand will officially force in the Chinese market.

According to Pei Gerui said, although other countries will also have relevant direct marketing regulations, direct marketing license management unique to the Chinese market, natural sunshine is ninety-second in China to obtain the licenses of direct marketing enterprises.

But the reporter access approval material found at present natural sunlight has a direct selling license product catalog contains only the skin care series, this also means that the sales of products are not through direct channels under the company's other health.

In this regard, Zhou Luhao, senior vice president of natural sunshine global and President of China, said that China's product registration takes time, especially health food, may take 35 years. The company expects to have the first batch of health products successfully registered as functional foods next year and join the list of direct selling products.

It is understood that, at present, cross-border trade is the main channel for natural sunshine health products sold in china. In the future, in addition to direct marketing and cross-border trade, the largest shareholder of natural sunshine Fosun Pharmaceutical will also provide channel support.

Back in 2014, Fosun began investing in natural sunlight. According to Pei Gerui said, at present, Fosun Pharmaceutical is the largest shareholder of natural sun Corporation of America, and the natural sunlight in the business China jointly run by both parties of the joint venture company, the joint venture has a very considerable investment. Fosun medicine in China's breadth and depth of channels will help the international transformation of natural sunlight. At present, Fosun Pharmaceutical's Hong Kong listed companies, Sinopharm holds China's largest pharmaceutical distribution network.

As MLM and direct marketing is very confusing, in the state under the strict supervision system of pyramid selling, as a health care product, the natural sunshine of Direct Selling Company is bound to be more cautious in expanding its business.

At the same time, in the health care products direct marketing market, the natural sunshine opponents are very strong. Marketing consulting agency Euromonitor research report shows that in 2015 the top five health care products brand occupy the market of health care products Chinese close to 35% of the share, including Top5, Amway Nutrilite, infinitus health, Tiens, Herbalife, in addition to health are direct brand.