CNDSN January 24th news (reporter Shen Jie) recently, "tourism marketing" topic discussion hot, brigade -- WV dream originates from a foreign tourist direct selling enterprises. "Direct selling in the domestic tourism" has not really seen, previously on the WV Dream Tour because of suspected MLM was exposed by the media, but because the enterprise belongs to the foreign, forensics difficult shelved. In foreign countries, in addition to the WV Dream Tour, there are other similar to WV Dream Tour Travel direct selling enterprises, for example: Coastal Vacations, World Discovery Club are recognised foreign travel Direct Selling Company, payment mode is most of multi-level, the prospect is not optimistic. In China, discloses the multi-level payment is not approved by the government. So, "direct selling enterprise whether can integrate tourism" Chinese direct sales market, and was issued by the Ministry of Commerce of the Chinese direct selling license? At present, the answer can only be a "not" word.

“旅游直销”很可能涉嫌传销

"Tourism marketing" probably suspected pyramid

纵观我国旅游市场，不论是各大旅行社还是中介，都以“团购”的形式招揽游客，提供的是一种快捷方便的低成本服务型旅游，而非拉人头、交入会费才可以享受旅游的乐趣。所谓的“旅游直销”公司并不能给旅游者带来真正的实惠，而是变相的将“团购”转换为拉人头。甚至在国外，团购的旅游公司比所谓的旅游直销公司更省成本。说到底，国内如果有“旅游直销”公司想挣钱，必须拉更多的会员加入其中，这必然是有偿的。特别是WV梦幻之旅，有三种类型的会员，每一种都需缴纳月费。与其说是梦幻之旅，不如说是传销之旅，实际能够享受旅游乐趣的人也寥寥无几。相反，Worldventures在国外只提供两样产品，一种是旅游会员会籍，另外一种是旅游配套。只有加入的会员才能够享受旅游配套服务，而旅游配套其实就是团购。而我国大部分旅游社省去了会费，直接享受旅游配套服务。因此，记者认为，“旅游直销”公司并不能成为我国直销行业的一份子。打着虚拟服务，假借国外新型“直销”的口号，干着拉人头的勾当，就很可能是传销公司。

Throughout China's tourism market, whether each big travel agency or intermediary, in the form of "group purchase" attract visitors, provides a quick and convenient service at a low cost tourism, rather than bowing the head, pay the membership fee can enjoy the fun of travel. The so-called "tourism direct" company does not give the tourists bring real benefits, but disguised "group purchase" converted to pull the head. Even in foreign countries, the cost of group purchase travel companies more than the so-called tourism province Direct Selling Company. After all, if there is a "domestic tourism marketing" companies want to make money, must be more members to join them, which must be paid. Especially the WV Dream Tour, there are three types of membership, each of which is required to pay a monthly fee. Saying with its is the dream journey, rather than the actual MLM is journey, can enjoy the fun of travel people scanty. In contrast, Worldventures provides only two products in foreign countries, one is the tour membership, another is the tour package. To enjoy the tourism service only members, while supporting tourism is actually a group purchase. But our country most of the travel agency save fee, directly enjoy the tourism service. Therefore, the reporter thinks, "tourism marketing" companies can not be a part of China's direct selling industry. The name of the virtual service, under the guise of the foreign model of "direct" slogan, doing pull the head activity, very likely is a marketing company.

Did not involve direct method, "tourism marketing" or the present chaos

随着国外各种披着“直销”外衣的企业渗入中国，看重的是中国强大的消费市场，特别是旅游市场，随着日渐兴起的假日集中旅游狂潮席卷中国各大旅游景区，似乎旅游消费成为一种时尚的代名词。国外的直销企业当然不会错过这个赚钱的好机会。不仅中国拥有广大的旅游爱好者，甚至中国的直销企业也热衷于国内外的旅游，不定期带领直销团队进行旅游。但是中国从2005年《直销管理条例》颁布起，经营范围并没有涉及“旅游业”，这也是中国发展直销十几年，并没有旅游公司搞直销，相反被大型的国营或者民营旅游公司承包。WV梦幻之旅恰恰尝试在中国做第一家旅游直销公司被媒体曝光，旗下多层次计酬已经涉嫌传销。但这不代表是国外旅游直销公司在中国尝试的第一步，相反还会引起更多愿意试水中国“旅游直销”的企业觊觎。毕竟，国外“旅游直销”发展已经有数十年的历史，是否能在中国打开市场，不仅需要政府完善现有的直销法规，还需要划定“直”与“传”在国内的界限问题，或者是探索出一条具有中国特色的旅游直销样本出来，否则贸然开放或者引进国外旅游直销模式，必然会出现更多的乱象。

With various foreign in "direct" coat of infiltration Chinese enterprise, is the value of the Chinese strong consumer market, especially the tourism market, with the growing rise of holiday tourism focus craze sweeping Chinese each big tourist attractions, tourism consumption has become the pronoun seems to be a fashion. Foreign direct selling enterprises certainly will not miss this good opportunity to make money. Not only China has a vast number of travel enthusiasts, and even China's direct selling enterprises are also keen on the domestic and foreign tourism, not regularly lead direct sales team for tourism. But Chinese from 2005 "direct management Ordinance" promulgated, the scope of business and does not involve "tourism", which is China direct development for more than ten years, and has no travel company engaged in direct sales, instead being large state-owned or private tourism company contract. WV Dream Tour just try to do in China first travel Direct Selling Company was exposed by the media, under the multi-level payment has been suspected of mlm. But it doesn't mean that it is the first step to travel abroad Direct Selling Company in China try, instead will cause more willing to test the waters Chinese "direct selling enterprises coveted tourism". After all, "direct foreign tourism" development has several decades of history, whether to open the market in China, not only requires the government to improve the existing direct selling regulations, also need to delimit the "straight" and "pass" in the boundary problems at home, or to explore a has Chinese characteristics of Tourism direct sample, or rashly open or the introduction of foreign tourism marketing mode, inevitably there will be more chaos.

“旅游直销”雏形——旅游产品+电子商务+直销模式

"Tourism marketing" prototype -- tourism products e-commerce + + direct sales model

随着我国兴起的O2O模式，并迅速的应用到直销行业，“旅游直销”更不例外，WV梦幻之旅便是如此。通过线上支付会员费，线下体验旅游乐趣，发展为国际知名旅游直销公司，但搞多层次计酬是我国明文规定不容许的。可喜的是，我国大型旅行社吸取国外的模式，在互联网上直接向游客提供旅游产品或者推广服务，得到迅速发展。不仅如此，我国各大互联旅游公司推出在线直销平台更是百舸争流，配套服务更是全面，免费注册会员、体验优惠旅游服务、掌上旅游APP、节假日大型团购活动吸引越来越多的旅游爱好者加入。相对国外的旅游直销公司而言，中国的旅游直销已经发展到依靠互联网直接完成交易，也避免了涉嫌传销事件的发生。我国整体旅游业发展靠的不是“拉”，而是“推”，通过互联网平台直接推销给会员优质的旅游配套服务，并通过在线确认支付直接完成。相反，针对国外旅游直销公司想进入中国直销市场，不仅需要探索出一套符合中国人消费方式与观念的体系出来，单从无形的服务转变成有形的价值而言，这条路似乎很漫长，也很难走。▲

With the rise of our country's O2O mode, and is rapidly applied to the direct selling industry ", tourism marketing" is no exception, WV Dream Tour is so. Through the online payment of membership fees, line tourism experience fun, develop an international well-known travel Direct Selling Company, but do the multi-level payment is our country expressly permitted. Fortunately, our country large-scale travel services to absorb foreign mode on the Internet directly to provide tourists with tourism product or promotion service, obtained the rapid development. Not only that, China's major Internet travel company launched online direct marketing platform is constant, supporting services is more comprehensive, free registration member, experience preferential tourism services, tourism, holiday on the palm APP large group purchase activities to attract more fans to join the tourism. Relative to foreign travel Direct Selling Company, China's tourism direct selling has grown to rely on the Internet directly to complete the transaction, but also to avoid the occurrence of suspected pyramid event. The overall development of tourism industry in China is not on the "pull", but the "push", marketed directly to members of high quality travel services through the Internet platform, and through online to confirm payment directly to complete. On the contrary, the foreign tourism Direct Selling Company to enter the China direct sales market, not only need to explore a set of consistent with the Chinese consumption patterns and the concept of the system out, from single service change invisible into tangible value, the road seems to be very long, is also very difficult to walk. *

责任编辑：婉婉

Editor: Che Wan Wan