2017-09-14 16:21

 

Lushang Frieda: health concerns help pension development

 

[direct reporting network Beijing network September 11th] (Contemporary direct marketing)That many people would envy the Liu Zongyuan endowment "Peach Blossom Spring" in: "the old and young, and contented and happy." However, the reality always gives a loud slap in the face, in life, frequently staged realistic version of "old depend on", so that the elderly and headache. Nowadays, with the aging of China, the pension has become a social problem, and many enterprises are seeking innovative development of the pension model. Lushang Frieda for many years as the roots of the large field of health of the enterprise, in terms of endowment more successes, by many consumers. Recently, the reporter for the endowment model innovation direct interview Lushang group general manager Ling Pei xue.
Sunrise industry has great potential and urgently needs to be suitable
When talking about the pension development status, Pei Ling said: "the pension is a livelihood project, is a sunrise industry, it needs government support in policy, so that state-owned enterprises involved in the pension industry to make people feel at ease. Freda and Lushang group and more ability to integrate social resources, for the pension industry service." Now, over 60 years of age, China's population has exceeded 200 million, almost equivalent to the total population of Indonesia, has exceeded the population of Brazil, Russia, Japan and other populous country. It is expected to increase to 400 million by 2033, and by 2050, the elderly population will reach 1/3 of the country's population. At present, China's pension service model and the existing problems, put forward to innovation Freda pension services, accelerate medical support combined with the policy landing.
Although the pension industry market potential is huge, many enterprises and units are trying to seek innovation in the field of model development, but the results are unsatisfactory. By understanding the contemporary marketing found that there are four elderly pension mode, family pension, and home care for the elderly; elderly pension institutions generally refers to the public or private nursing homes, welfare homes, nursing homes and nursing homes, the corresponding services; intermediate form community support always refers to the old the first two. Night live in the family of family care, enjoy the day provides community services for the aged care, housekeeping, room service. The combination of medical care and health care refers to the combination of medical resources and pension resources, the combination of the functions of the pension institution and the hospital, and the mode of life care and rehabilitation care.
For these four models, Ling Pei Xue told reporters that China's aging population accounted for 16.5% of the total population, the health status of the elderly is generally weak, high incidence of chronic disease, social medical costs increase. The traditional pension model is conducive to intergenerational communication, providing spiritual comfort for the elderly. However, the burden of young people is heavy, the level of medical care is low, and empty nest elderly can not be taken care of. The health needs of the elderly can not be satisfied without losing independence. The mode of institutional support to some extent reduces the pressure of family support, but it can not meet the elderly population with many needs. The high-end pension institutions are in good condition, but the cost is high. Community home care service mode, professional diversity, to alleviate the burden of children to alleviate family conflicts, effectively save social resources, reduce the pressure of pension institutions, but the family, the community supporting the lack of resources, lack of funds, shortage of nursing staff. The mode of mutual support for the aged helps to realize self help through friendship and mutual help, and to eliminate the depression and loneliness of the elderly, and to get spiritual comfort and sustenance. However, there are problems of immature development and lack of legal guarantee. The four existing pension models can not meet the needs of the elderly health care. The use of new technologies Internet plus, into the traditional Chinese medicine, promote the medical support integration, is China of old-age service system "".
At the same time, he said: "now, the traditional pension mode is difficult to adapt to the diverse needs of the elderly, and the drawbacks, model innovation becomes the endowment way, Freda as health and pension industry pioneer, try to establish the maintenance center is Lushang Freda timeterrain, came into being."
Breakthrough model innovation problems, so that the combination of medical care project landing
For the pension market in Shandong Province, the contemporary direct reporter also made a simple understanding, according to the Shandong provincial statistics office on aging, the elderly aged over 60 years in Shandong Province, disability, semi disabled elderly elderly accounted for the proportion of the total population of nearly 20%, the demand for medical care greatly. And the Shandong provincial Civil Affairs Department of the latest statistics show that the province's 3127 pension institutions, the establishment of only 190 medical institutions. Take Ji'nan city as an example, the existing home care institutions belong to the combination of medical and health care only 10. Both the old and the doctor can see the combination of medical and nursing institutions, in Shandong, the current volume is still relatively small, generally in short supply. And ordinary nursing homes, general medical staff only know basic medical knowledge, in addition to the elderly blood pressure, blood glucose measurement, cold, diarrhea and other commonly used drugs, the rest are transferred to hospital for treatment. So Lushang Freda Maintenance Center for the establishment of Shandong pension industry, is undoubtedly a good news.
Pei Ling said: "innovation is the combination of medical care and pension model in the 2016 period NPC and CPPCC to Premier Li Keqiang report submitted by the project by the Shandong provincial government commissioned Lushang group led, Lushang Freda maintenance center is one attempt." In the exchange of contemporary and Ling Pei Xue direct reporter learned that, although the combination of medical care mode in theory can provide professional care for the elderly in old age period, to ensure the health of. However, there are many problems in the implementation of the mode of medical and nursing combination. The first is the pension agency is an independent agency, which belongs to the management of the Ministry of civil affairs, most do not have medical qualifications; health and Family Planning Commission belongs to the management of hospital health insurance; management belongs to the Ministry of human resources and social security. If you want to combine medical care, you must complete three qualifications. But in practice there is a pension institutions scale and the low level of standardization, not high degree of cohesion and hospital; pension industry market in the process of sustainable development, marketing difficulties, fuzzy profit is not smooth and sustained; nursing talent shortage has become a bottleneck in elderly service fast growth in China in the old; service "management practices" phenomenon is very prominent, around the pension related issues management dispersed in veteran Bureau, bureau of civil affairs, human resources and Social Security Bureau, health department, commission and other units and social institutions. Because of the independence of these departments and units, the lack of enough cooperation and communication between departments, it is difficult to form a joint force in the process of management. Ling Pei doctrine: "medical support combination model, want to land, there are many problems, and for these problems, Frieda in the effort, hope to solve satisfactorily."."
It is reported that, in recent years, Freda medical support combined with crack model to become the enterprise development focus. As the representative of NPC and CPPCC Ling Pei Xue several times in the NPC and CPPCC existing in the pension model in the construction of nursing home floor limit release proposed a bill, at the same time, Ling Pei Xue has publicly said it will continue to focus on pension issues and medical support combined to fall endowment pattern.
Establish maintenance center to build the holy land endowment
Through years of hard work, hard work pays off, Lushang Freda maintenance center was completed and put into use in the near future.
Ling Pei Xue also said: "as a state-owned enterprise in Freda, and backed by Lushang group, in carrying out the medical support combined mode can be said to have the advantages of large Freda richly endowed by nature, attention to health, engaged in pharmaceuticals, cosmetics, health food, food additives, medicine and other raw materials in health field of research and development, production and sales in 2015, Freda made a direct selling license exploration, direct + electricity + store experience a new marketing model, Freda Pharmaceutical Group integrated multiple channels for medical support combined with care provided medicines, health food, food safety, agricultural products, Lushang group Lushang as a listed real estate development, tourism group hotel management, tourism product development, tourism reception team. Qilu Pharmaceutical Institute engaged in training of doctors and nurses. Lushang Freda home center requires the use of health resources of Lushang group, integration in health, pension, health care and other aspects, through the national screening in a beautiful environment, suitable for the elderly pension place for development, supporting the establishment of the surrounding environment and facilities, to allow the elderly to enjoy the most beautiful sunset red".
"In the process of establishing a maintenance center in Freda Lushang Freda, re-examine the relationship between pension services, health and medical services for the elderly will be placed in a more important position." Ling Pei Xue says, "the attempt to build the pension program, Freda rely on resource advantage, it is make painstaking efforts for the selection and training of doctors and nurses, health food and drug selection, facilities establishment, Freda artisan spirit pursue excellence ever before, like an artist in his works to show to the world, the products must be carefully polished, changed and changed, and strive to perfect. Freda Lushang established Freda maintenance center can be said to use all the resources of Lushang group, with all the advantages of resources, to create."
In the process of communication, the maintenance center Freda Ling Pei Xue also made a detailed explanation, he pointed out that at present, Ji'nan has built a Lushang Freda international maintenance center to "medical care, nursing" combination of features, is a set of medical care, institutional care, community care, hospice four in one of the one-stop service comprehensive pension institutions. The maintenance center integration of professional medical, pension and health services, personalized community care service for life, self-care, self-care, semi disabled, elderly residents provide living, nursing care, medical rehabilitation, spiritual comfort, culture and health, nutrition catering services. The reporter learned through micro Lushang Freda International Center, the maintenance center, has been operating for three months, the State Council recently after medical pension supervision and inspection teams, won the praise and affirmation. The demonstration of the pension institution Frieda actively build a set of medical, health, life, entertainment, leisure, health on the whole, can not only meet the pension needs of multi-faceted elderly, which also marks the Frieda medical support combined with the real landing.
"Road trip" once said: "the road trip, the whole world as one community. Those old friends, friendship, not only its Pro Pro, not only son, so that providing for the elderly, have to use strong, the young director, be widowed lonely disabled person, all be raised." Frieda in the medical support combined with mode of the crack, not only promoted Frieda to deeply explore in the field of health, more from the side to inspire solve social pension problems, so that more elderly old age, not for life, medical, health care, entertainment, leisure, health problems.