Reporter: Sun God Group, some products have created a performance myth, these products are these years of development and changes in the future, these old products how to marketing?

Song Jie: the rise of the sun god and the success of the sun god oral liquid is directly related to, indeed in the 90's only bio health oral liquid a product to create the new year sales of more than one billion of the miracle. Years of experience, I must clearly tell you that by the end of this year, the sun god oral liquid (Hericium erinaceus oral liquid) has sold 27 years, is still able to maintain annual sales of hundreds of millions of dollars, a group of loyal consumers, which should be in China in the field of health product is unique. , of course, the sun god group and did not rest on its laurels, the group is positioned for the future is the health industry resource integration, group is currently owned by the health food species amounted to over a hundred kinds, and the company has with an open mind to accept products from other companies to participate in the company's marketing network, the company will use the company in product and brand unique advantages for consumers to provide comprehensive health solutions. In the OTC channels, health care products homogenization serious, the sun god will use differentiated marketing strategy, reflecting the sun god brand advantages and technological advantages. The sun god Hericium oral liquid as a significant differences in products, through a series of marketing planning will bloom.

Reporter: the God of the sun in the new market environment, how to allow enterprises to maintain the vitality of the brand?

Song Jie: the sun god group in the beginning of the venture, from scratch to create a health care products industry, the market share of the health care industry has been as high as 65%. The importance of the sun god Group founder Mr. huaihanxin at the beginning of the reform and opening to the outside world recognized brand, it is the sun god created the brand, took the lead in the introduction of brand identity system, the sun god brand to become the household health care products brand, known as the symbol of a generation of memory and time. Although after 27 years of ups and downs, God of the sun, and never forgot early heart, depending on the product quality as the life of enterprise, brand reputation on the dissemination of corporate brand, the first, there has never been a brand value of loss events caused due to product quality problems. Of course, we also recognize that in the new era of Internet + era, brand building has been different in the past, and we are also the sun god of the times, brand communication and marketing means more diverse. The sun god brand building as an important part of corporate strategy, the comprehensive utilization of various communication tools in media era, through a series of marketing strategy, increase product innovation and promotion efforts, to re awaken the Helios brand in the minds of consumers in the memory, for the new connotation of brand placement of the sun god.

Reporter: what do you think of the changes in the factors that are favorable to the development of the solar God group?

Song Jie: I think a company can adapt to the changes of the times, we should play to their own advantages, the factors that should be considered in the industry should seek cooperation in the industry. Is precisely because of this, the sun god has positioned itself for the health industry resource integration, as long as it is associated with the health industry, whether it is producers, distributors, or is to enter the health industry of Internet companies are our target partner, standing on the role of mutual benefit and win, Sun God must be play us in the health products industry in the years of brand, product and channel advantages, partnership and cooperation technology, scientific research, innovation and advantage complementary.

Believe that the future of the health industry will be huge enough to accommodate a number of different markets, and the industry will be more than the opportunity to compete in the industry more opportunities than.

Reporter: through contact with the top of your business, feel the sun god group has always attached great importance to the layout of the field of pharmaceutical retail, so, what will be the layout of the recent?

Song Jie: the sun god group in cooperation with pharmaceutical retail channels for a long time, in recent years, the sun god in the traditional areas of sales are also created by the retail pharmacies. And in recent years, the sun god in the sales channel layout is divided into four parts, the traditional retail, direct sales, electricity suppliers, raise the respect. In the direct selling business achieved considerable results, the company will have the vision to the remaining three plate, and where the focus is the traditional retail areas, in the meeting, we will seek and many strong domestic pharmaceutical industry to discuss cooperation. 3

(original title: health industry welcomes the shuffle moment the sun god Song Jie: with the differentiation marketing to win)

Editor: small Shen