[CNDSN7 March 20 news (Contemporary direct Li Guanhua) once upon a time, direct marketing as "exotic" reputation reputations, but because the image of the industry cannot be guaranteed and had to take the unspeakable pain before loading, Christians have visibility no reputation make direct sales people have deep pain and understanding. Today, direct marketing is no longer "fresh" but still not enough "dressed", marketing mix is like wildfire, the government cracked down on MLM specification on the direct marketing, such as the spring breeze, direct selling enterprises as tough weed, wild fire, the spring breeze blowing again.

Direct selling enterprises brand is not only enterprises, products, services, logo, it is to reflect the strength of corporate intangible assets, speaking of the enterprise, in shaping the brand, a correct understanding of the potential risk of brand and good risk management can not be ignored. In the "Internet + trend today, underestimated the power of social network of public opinion, good and bad can be infinitely magnified, public opinion and reputation like water, both carry a boat, can capsize. In the "Internet + era", direct selling enterprises may be sought after, became a target for all may only need a moment. So the competition in the final analysis is the brand war. Keep sharp vigilance and establishing public opinion surveillance and early warning system of nip in the bud is imperative, when there is a crisis through risk management and public opinion public relations to achieve the transfer of "crisis" as a "machine" is related to the straight corporate life and death plan.

"Internet + era is the era of the media, friends circle of word of mouth spread at an alarming rate, micro blog, micro channel network media imminent, every individual has become a media, has become a strong direct enterprises to supervisor. If the quality of the products in the critically acclaimed community website, then brand reputation and fans will suddenly like night of spring breeze moist everywhere; on the contrary, if product quality complaints and thunder cover less than potential of the ear formation of the aggregation reaction, the consequences would be disastrous. In addition, the "Internet + is popular" personality appeal "," birds of a feather flock together. "The era of, direct selling enterprises how to product innovation to achieve product differentiation is straight the prosperity and development of the enterprises and the key factors.

In a sense, management and service are both independent and dialectical unity, maintain the friendly and mutually beneficial relations of direct selling enterprises and dealers are straight corporate development plan. In the era of the "Internet +, the content and form of service becomes more and more diversified, such as micro public to provide information services, micro official website service content rich and colorful, easy to dealers all-round understanding of the industry, to understand the business, understand the market. Big data and cloud computing to improve the service system for direct selling enterprises provide more possibilities, and dealers and consumers also on service proposed higher requirements, if direct selling enterprises do not have a good grasp of the "Internet + opportunities, improve service management system, then dealers and consumers" faithless "is sooner or later. So in the era of the "Internet +, direct selling enterprises going on the offensive, passive to active, effective communication, reduce the number of complaints and a rainy day will the service crisis nipped in the cradle, for enterprises to improve the market satisfaction, shaping the brand image is very important.

"Internet +" situation, the direct marketing enterprise to do brand crisis management is necessary. Relax in the direct selling license approval, direct selling license "hot", direct selling enterprises managers see opportunities swagger, should sink the heart "cold thinking, establish brand enterprise risk management and control system, crisis for transferring, variable time for vitality, build direct enterprises Jian Kang development environment to create a" direct + Internet "era of good.

Li Guanhua archives:

Golden day group of the second generation of palm, incumbent Hongkong golden day investment group company president, Fujian Province Xiamen city CPPCC member, Fujian Province Xiamen city Tongan District CPPCC Standing Committee, Xiamen City Association, vice president of foreign, Hong Kong Xiamen Friendship Association, vice director of the long, Xiamen City health food cosmetics association president. 3

(original title: Li Guanhua: "Internet +" trend brand management)

Editor: small Shen