CNDSN2 month 13 days [] ("Beijing Commercial Daily") owns Laneige, Mamonde, snow show, Innisfree andEdith House South Korea's largest cosmetics group, amore Pacific Group growth performance in China far exceeds the world two big beauty giant L'Oreal, Estee Lauder group. The first half of 2014 sales in Chinarose as high as 26.5%, in China for ten years, average annual growth rate of sales of more than 47%. Said South Korea amore Pacific Group China area president Gao Xiangqin to accept Beijing business signs up for a reporter to interview, China is an important market group, expectations of the future can contribute tothe whole group into nearly three of global sales.

Localization of heavy R & D

Sales in China the average annual growth rate of 47%

Beijing Daily: in your opinion, amore Pacific Group is currently in the China beauty makeup market status,market share reached into a few?

Gao Xiangqin: in the past ten years, amore Pacific Group sales in China achieved an average annual growth rate of 47%, the Chinese market has become the backbone of support for strong growth in amore PacificGroup of overseas markets. In 2013, the total sales of the Chinese market reached 338700000000 won; the first half of 2014, the total sales of the Chinese market reached 220900000000 won, with continued growth of 26.5% in the same period last year. In 2014, China market is expected to contribute more than 420000000000 won of sales revenue, will make the total group sales promotion 10%.

Beijing Daily: what do you think is the Korean makeup double-digit growth in China the main reason?

Gao Xiangqin: China and South Korea's geographical location is very close, we can respond quickly tochanges in China's consumer demand. Group has been to strengthen the localization of research and investigation, for the Chinese market consumer demand, develop more suitable for Chinese customers. Asfor sensitive skin and hair Chinese consumers influence of the external environment problems, dermatologyresearch institutions Shanghai R & D department and Chinese Academy of Sciences Kunming Institute of Botany, China Medicine University and many other come first on the list of the memorandum of understanding signed, research of traditional herbal medicine, cosmetic method develop unique raw materials and innovation of ethnic minorities. In 2013, to "explore China beauty" as the theme, focusreleased canthus aging, 7 year old cycle theory point of view, skin irritation, hair and scalp aging four study,relevant results have been applied to product development.

A large amount of money to build the factory

The expected contribution of China nearly three sales

Beijing Daily: the next few years for the Chinese market to hope to achieve what goal?

Gao Xiangqin: amore Pacific Group early attention to the great potential of the Chinese market, China willfocus on the development of regional layout for the group's global career. The group hopes in 2020 can be the "excellence in the globalization of Brand Company", in October this year, Shanghai "beautiful makeupPark" is completed, will become an important driving force for the group to realize this vision, but also marks the amore Pacific Group of Chinese market development into a new stage. In 2014, Shanghai "beautifulmakeup Park" output of about 1 trillion won. By increasing the output up to production equipment in 20191.9 trillion won. Through the new production areas in the "beautiful makeup Park", in 2020 the output valueis expected to reach 2.8 trillion won. And Korean native "beautiful makeup Park" the difference is that, it can help the group do a job with skill and ease to deal with the rapid growth of the market to meet the China,from production to research and development, and then to the logistics demand. The company expects to2020, average annual growth China market rate can reach 41%, achieve 3.3 trillion won of sales revenue,total sales of 28% of the world's contribution amore Pacific group.

To cater to the needs of

Multi channel strategy for different customer groups docking

Beijing Daily: China Consumer upgrade speed is very fast, more and more low line of the city erupted inamazing consumption ability. How do you think China's lower tier cities beauty market?

Gao Xiangqin: the group will take different strategies for different brands, such as through the high-endshopping malls or shopping center push snow show; aimed at young consumers, through department stores and e-commerce to push Laneige brand; for the broader consumer groups, through department stores,specialty stores and e-commerce to push Mamonde brand; in more young people place, with roadside shopor Shopping Mall to push Innisfree and Edith house brand. These channels are we fully understand thedifference, make basic Chinese consumer demand and market characteristics on the choice of.

We think, amore Pacific Group's various channels of both online and offline brand of great developmentopportunities and space, does not exist the channel conflict, through the online promotion and O2O experience, can let more new customers know amore Pacific Group brand. At present, e-commerce sales accounted for about 10% of the total sales volume of the company. With the vigorous development of Chinae-commerce market, this ratio will be improved. *

(original title: "Beijing Commercial Daily" interview with Korean amore Pacific Group Chinese area presidentGao Xiangqin)

Editor: Che Wan Wan