CNDSN1 month 12 days (direct century) since 2005 promulgated the "direct management Ordinance" and in 2006 the first batch of examination and approval of the Direct Selling Company, as of the end of 2014, a total of 48 home wins a medal announcement of direct selling enterprises, in the world the highest threshold, the strict examination and approval of environment, after ten years, the Chinese direct marketing environment is obtained satisfactory results? I'm afraid the result is all aspects are not satisfied.

Since 1998 Chinese government let "MLM" on the back of notoriety, as of today, the marketing environment, or a direct selling and pyramid selling regardless of the condition of the. In addition to approved by the government to give you a direct selling license, no other objective criteria to define what is direct marketing, what is the illegal pyramid selling. And in the current licensed enterprises, borrowing the Rossoneri disk system, a collision, has cut large, have launched investment offer, ask: the difference between these and the illegal pyramid selling in where?

2015 the direct selling industry will still maintain a high growth

At the beginning of the new year, try several problems of direct sales people often focus on the list, and determine whether these problems will appear in 2015 that we look forward to the change.

In 1.2015 years the overall direct selling industry continues to grow: from 2011 to 2014 China direct selling industry has experienced three years of high-speed growth, the reason lies in the China, nutrition and health care market demand unsaturated, and licensed Direct Selling Company quantity is less, competitor and oligopoly dividend can enjoy. In 2015 did not significantly change these environments, so it can still optimistic expectations of the direct selling industry still will be a high growth for the year.

2 licensed Direct Selling Company operating stable: on this point, I personally hold cautiously optimistic view. Compared to the previous years, direct marketing hype system popular in domestic, led by a group of new licensed Direct Selling Company, selection into the fast double track system, and with additional conditions outside the system, indeed for the company to short-term growth performance, but after a while, also facing the market disorder, the performance of UPS V, company profit the plight of the poor. And adhere to the other companies take the sound path, but in a low-key operation under, continue to build the management platform, strengthen product lineup, create performance continued steady growth.

In addition, the Direct Selling Company to pay more and more attention to the establishment of the branch, and the local administration for Industry and Commerce standards, so, the company for the operation of the market can play a regulatory responsibility, conducive to the overall development of industry.

3, direct marketing regulations environment better: on this point I do not hold an optimistic expectation. Direct modification of laws and regulations related to the key links, including: team, a bonus cap, the regional restrictions; this several problems can not completely solve the name and reality, the direct selling industry development do not match, then direct the overall environment is in the cat and mouse game, do not talk to go up a good turn.

4 the approval of Ministry of Commerce of the direct selling industry and licensing of speed: This is a lot of direct media concern, the current situation look too optimistic to change, just wishful thinking, these two years the number of licenses although more than a few years ago a few, but the license approval way and there is no process change, and there is no new the introduction of the policy. Laws and regulations are not substantially modified before, greatly liberalized approval will only add to the chaos. Make it rigidly uniform before 1998, a major decision-making error, is in 1997 the provinces on their own wholesale hundreds of MLM company.

Overall, 2015 China direct marketing industry, is still a brother climbing their hard situation, the external environment has not changed much, Direct Selling Company still live happily. *

(original title: Li Jiuci: in 2015 Chinese direct selling market what to expect change)

Editor: small Shen