[Beijing Direct News Network September 13th] (Insight cat)"In the past two years, under the challenges of various black swan events, many industries have entered an unprecedented freezing point, but Amway has gained a firm foothold in the crisis, completed the transformation and returned to the leading era."

Author: insight cat

This article is about 3000 words. It is recommended to read for 6 minutes

On August 14, the Tanabata Festival, Amway (China) 2021 annual meeting arrived as scheduled.

In the past two years, under the challenges of various black swan events, many industries have entered an unprecedented freezing point, but Amway has gained a firm foothold in the crisis, completed the transformation and returned to the leading era. As a global direct selling giant and social e-commerce giant, it has naturally attracted much attention.

It was brushed by the golden sentence of Ms. Yu Fang, President of Amway China.

——"Amway provides an overall health solution, which can be summarized as three Correctness: correct cognition, correct product and correct action."

——"Amway's great health cause is simple and direct, and everyone can do it."

Simple, direct and accessible to everyone. Short eight characters, highly summarized, too powerful!

A few years ago, we remembered the "Amway 2.0 new entrepreneurial model of one mobile phone, one interest and a group of friends".

What is Amway from August 14, 2021?

A: the great health cause is simple, direct and accessible to everyone.

In recent years, Xiaomao new retail has been tracking the transformation of Amway and has written many articles:

When "new Amway" is in progress

60 year old "new Amway": return is still a teenager

Why Amway (China) is the direct selling enterprise least affected by the epidemic?

Exclusive - how to absorb hundreds of millions of powder in this year's "5.11 Amway waist drying Festival"?

The performance was flat in the same period, and Amway was not satisfied

Amway's performance is booming and Amway is becoming faster

Meow brag | Amway rush to the breakfast market

Global performance rebounded and Amway stabilized

Weight management observation - Amway overweight layout, system attack

Why are they the ones who found the healthy life password?

Because of this, combined with our observation on Amway all the time, "simple and direct, everyone can do", this is the result of Amway's continuous innovation, which also means that Amway has climbed to a new height.

Today, let's talk about the latest version of Amway.

Deep cultivation and great health

Amway has gone through 24 years in the field of great health in China since Nutrilite series nutritional and health foods were listed in China in 1998.

In 2016, the State Council issued the outline of the "healthy China 2030" plan to start a new journey of building a healthy China. Professional institutions predict that the nutrition and health products industry will have 4 ~ 6 times the growth space in the next decade.

To grasp the market trend and invest in the field of big health is what Amway has been doing tirelessly.

Among them, three points deserve attention.

First, strictly control the quality of raw materials from the source. Amway Nutrilite has three self owned and certified organic farms - Salmon Lake farm, Mexican farm and Brazilian farm. Organic planting methods are adopted in soil conservation, crop management, irrigation and other aspects, so as to ensure that each nutritional and health food does not contain herbicides, pesticides and other harmful pesticide residues.

Second, product R & D technology continues to improve. For example, in addition to having top R & D resources overseas, Amway has successively set up Amway (China) R & D center, Amway (China) plant R & D center and Asian health food R & D center in China to continuously meet consumers' personalized and quality needs, and launched nutrient supplement series, functional health care series, Le fiber weight management series Five categories of products, including children's growth series and overseas purchase series, have continuously enriched the product matrix.

Third, "pinch" Olympic resources to maintain a professional and healthy image. In terms of brand marketing, Amway Nutrilite chose Fu Mingxia, Tian Liang, Yi Jianlian, Liu Xiang and Chinese gymnastics team as sports spokesmen. Through the creation of the Olympic King corps, we will continuously improve the brand advantages. In addition, Amway Nutrilite is active in a variety of variety shows and online dramas and attaches great importance to dialogue with the younger generation.