2016-03-29 15:19
I favored the middle cosmetics market.
[straight news network Beijing March 29 hearing] (Sohu) to foreign media recently reported, said the Korean cosmetics companies to extend to the Middle East market and need to R & D customized skin care products, rather than simply sell the existing Korean made products. This is a familiar with the Middle East cosmetics market experts give advice.
Mohammed Marketing, founder of Arabia Daehan Alshaima, a Seoul electric business start-up, said South Korean cosmetics companies want to successfully break into the Middle East market, where production is needed to produce skin color and type products for the Middle East. And Koreans are different, a lot of people in the Middle East are oily skin.
"Sweating makes makeup spend, this is one of the makeup concerns women in the Middle East in summer," said the United Arab emirates. In the United Arab Emirates, for example, there are only two seasons in the United Arab Emirates, a long summer after the winter of 3 consecutive months, starting in December. According to the weather, the average temperature in the summer as high as 60 degrees, so the UAE consumers often ask, skin care products can help them avoid the problem of cosmetics spent under high temperature.
The mainstream of Korean cosmetics enterprises amore Pacific Group and LG life health big last year announced to the Middle East market expansion. In recent years, the Middle East beauty and skin care products in terms of consumption continues to grow, the Middle East market has become the gold market for cosmetics, especially for South korea.
The reason for the growth of cosmetics consumption is the rise of the young generation with disposable income. January implementation of the Iran nuclear sanctions also further aggravate the Middle East market demand for cosmetics. Another favorable factor for South Korean companies to enter the Middle East market, the popularity of Korean and Korean pop music in the Middle East, so that the Middle East fans interested in South Korea's skin care products.
However, the Middle East consumers have expressed such a positive impression and can not directly benefit the Korean enterprises. Before entering the Middle East market, South Korea cosmetics companies also need to do some other things.
Seoul National University, a doctoral student in Iran Kiaee Zohreh said that South Korea's skin care products are very good, but consumers do not have a deep impression of South Korea's cosmetics. She said, since learning to Korea three years, has been the use of natural park and MISSHA cosmetic, feel MISSHA cosmetic may of Iranian women are more attractive, because it has a variety of product lines and reasonable price.
"I think South Korean cosmetics have a lot of potential to attract women in Iran, because they are much lower than those in other European brands," she said. "But I think they also need to be adjusted to suit the tastes and skin types of Iran women. Most of Iran's skin color than the Korean deep, so South Korean enterprises to Iran consumers to consider this factor in the export of cosmetics."
The Middle East is one of the rapidly developing cosmetics market in the world. Saudi Arabia, the United Arab Emirates and Iran are one of the top three cosmetic markets in the region.
Saudi Arabia, the United Arab Emirates and Iran, representing a value of $9 billion 500 million in the cosmetics market, accounting for nearly 37% of the entire Middle East and Africa markets. According to a 2015 report by Euromonitor, a global market research firm, a Saudi woman costs $3800 a year in cosmetics.
South Korea and the Middle East, the most popular cosmetics different. Data show that consumers in the Middle East like perfume. In the perfume spending, Saudi Arabia and the United Arab Emirates consumers ranked first and third. Consumers in the Middle East use more cosmetics, such as lipstick and eye liner, compared with the Koreans.
Mohammed said that if the South Korean cosmetics brands to promote products in the Middle East market to take into account the cultural factors, will certainly benefit a lot. "Most of Arabia's women cover their faces with their faces. But Egyptian women don't wear a scarf, "she says. This difference suggests that Egyptian women may be more concerned about hair care products than other women in the region.
Mohammed through the Instagram account, the South Korean cosmetics sold to consumers in the middle east. She will be South Korea cosmetics and other products that may attract consumers in the Middle East to upload photos to Instagram page, reply to consumers interested in product issues. According to the orders received, Mohammed to buy specific cosmetics, and then sent to the buyer.
According to Mohammed, the Middle East women are more conservative consumers. "They rarely believe they are not familiar with the brand. The French love products, because the brand is very famous. French products beautiful packaging and a large number of advertising is the main reason they are popular in the Middle East consumers, "she said. "I think the Korean cosmetics enterprises if expansion to the Middle East, can build luxury brand image."
South Korean cosmetics companies have for young consumers -- the Middle East mainstream cosmetics consumer groups, the introduction of related products. LG THE FACE SHOP launched a series of cosmetics cute, to attract young consumers around the age of 20. In 2006, LG opened its first store in the Middle East cosmetics. Now, there are 55 cosmetics stores across the Middle East countries, including Saudi Arabia, the United Arab Emirates and Oman. Last year, LG in the Middle East market turnover of nearly $6 million.
This year, LG company also plans to set up shop in Qatar, Bahrain and Kuwait.
Amore Pacific announced last year in 2016 will open its first store in Dubai, officially entered the Middle East cosmetics market. South Korea's other large cosmetic brands, such as TonyMoly, have opened branches in the middle east.
To successfully enter the Middle East market, Mohammed said the South Korean cosmetics manufacturers will need to understand the local culture.
"Guess who will pay for these young girls cosmetics? Their parents. This means that the parents of girls in the purchase have a big say what kind of cosmetics, "she said. "This trend, in turn shows that Korean cosmetic brand must through product design and packaging, the establishment of a can enhance the conservative Middle East parents trust image."
She also mentioned that there are very few words right bloggers, love makeup and sample detection, evaluation published in the blog, their influence in the Middle East market is great. 3
Editor: small Shen
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