[news] March 28th Beijing reporting network (direct information network) has become a hot consumer skin care cosmetics in today's society. According to data released by the National Bureau of statistics show that in 2015 China's annual total retail sales of cosmetics for the first time exceeded 200 billion yuan. However, before this, by the 19 City Association jointly issued the consumer behavior of skin care survey report shows that: only nearly 3 of consumers on the skin and skin condition is very understanding. In the face of many skin care products a superb collection of beautiful things, and consumers can make a really suitable for their own choice?

In order to avoid skin damage, with half the effort to achieve the effect of skin care, beauty and skin care sector gradually rise to the new concept of "Yan Shang". In 3 - 15 consumer rights and interests protection, on the eve of the and international well-known skin care cosmetics direct selling enterprises Mary Kay to the public open the production center in the Asia Pacific region which is located in Hangzhou Xiasha and R & D center, starting from the visit of the source in the production of cosmetics, quest who decide to protect skin to taste quality.

MaryKay secret five big skin care questions

The so-called color business, that is, through the scientific knowledge of skin care beauty, pick the right products and make their ability to be more beautiful. MaryKay said five whirling skin problems, you can test whether the "Yan" level standard.

Network flow of some of the detection of such good or bad cosmetics means: a glass of water will be able to test the merits of the product? Cosmetics shake a shake will be able to know good or bad?...... As a matter of fact, there is no scientific basis for these tests on the Internet. Formal business on product efficacy and safety of the test is very strict.

It is understood, testing center of Mary Kay has physical and chemical laboratory, microbiological laboratory and the stability of the laboratory, in the different stages of the production, through the test to ensure that each product have reached the high standards of safety, quality and effectiveness. Mary Kay said that with a bottle of facial cream, for example, from raw materials to production during the listing experience appearance testing, physical and chemical tests on hundreds of detection, active matter content detection, preservatives detection, heat cold detection of microbial detection.

All along, the fear of hot or cold cosmetics, and how to save the problem of how to save the beauty of the problem. In this regard, MaryKay pointed out that the cosmetics did not we think so delicate. On the market before, after they experience more demanding than the real world environment. All R & D phase of the MaryKay product formulations are required in the stability of the laboratory, respectively, to simulate the maximum degree of 60 degrees, 15 degrees below zero and high temperature cycle and other extreme climate. In general, only the use of the control note and shelf life can be, do not have too much tension.

Some consumers questioned, nowadays many overseas brands to enter the Chinese market, foreign brands in the Chinese market will be greatly reduced the quality of products? Mary Kay related responsible person pointed out that in fact, China's cosmetics market access standards are very high, informal enterprises need to establish a strict quality control system to ensure that products meet the high standards of the regulations of the and in China's products to ensure that the quality is not discounted.

It is reported that MaryKay in order to make the product formula more suitable for Chinese consumers of skin, all listed in the Chinese region of skin care products will be carried out in the local clinical trials. At the same time, in view of the needs of Chinese and Asian consumers, MaryKay has developed a series of whitening and Shu Yan products.

In view of how to avoid the risk of heavy metals and hormones, MaryKay staff also gave the answer. Different from low-cost small manufacturers, the regular brand of R & D and production process has always maintained a scientific and rigorous. MaryKay from the development stage will be on each of the raw materials for safety assessment and detection, to avoid the risk of heavy metals and hormones.

By 2015, the Mary Kay company at a cost of millions of RMB, in the installation and debugging of the Mary Kay Asia Pacific manufacturing base quality inspection center successfully completed the PE optima 8000 ICP (inductively coupled plasma atomic emission spectroscopy) and formally put into operation. Its detection accuracy of up to 1/1000000000, can be found in 1 grams of samples in 1/1000000000 grams of trace heavy metal residues (as in the 10 standard football field to find an ant). The instrument covers cosmetics products and raw materials, and Mary Kay nursed back to health products raw materials in the future safety testing, the Mary Kay company to complete a heavy metal detection and analysis of hundreds of kinds of products and raw materials under the condition of high sensitivity.

In the industry, the cosmetics containing natural ingredients in the end is safer or more unsafe is also the focus of controversy. Some people say that natural is no public hazard, it is said that the natural ingredients in cosmetics itself is complex, but it is not safe to sensitive factors.

"Effective, safe use of natural ingredients in fact the test of the quality of raw materials suppliers to control and detection system." MaryKay relevant responsible person said, in order to ensure the consistency of global product quality, MaryKay to implement global sourcing strategy, unified selection of quality suppliers to provide raw materials, of which more than 95% of imported raw materials. After each batch of raw materials into the plant must be through physical and chemical and microbiological examination of the whole phase index. Choosing a regular brand is an effective way to get reliable and safe products.

Regardless of skin care or make-up products, to be both safe and effective is not easy, not only to have advanced technology and equipment must also pay attention to the number of products to control the details of the details. On the eve of the 3 / 15 consumer rights protection day, MaryKay solemnly appeal to consumers in the purchase of a well-known brand, and choose the brand authorized regular sales