【直报网12月23日讯】（直销100）韩国化妆品巨头爱茉莉太平洋近期以其同名主打品牌AMOREPACIFIC打动国外客户失败，尤其是油水丰厚的中国市场。

CNDSN December 23rd news [] (selling 100) South Korean cosmetics giant amore Pacific recently with its title brand AMOREPACIFIC impress foreign customers failure, especially lucrative China market.

该公司周一证实，上个月，AMOREPACIFIC已经退出利润丰厚的韩国免税商店，这是继从日本撤出后的又一次变动。目前只有四家门店被保留，其中一家是在仁川国际机场。

The company confirmed on Monday, last month, AMOREPACIFIC has withdrawn from the lucrative South Korea duty-free shops, this is another change from Japan after the withdrawal of. At present only four stores were retained, one is in Inchon international airport.

“这是事实，AMOREPACIFIC定位中高端，和其他流行品牌，如雪花秀和赫拉相比，这个是不是有利可图呢，”公司发言人说。

"This is a fact, high-end AMOREPACIFIC positioning, and other popular brands, such as snow compared to show and Hera, the Is it right? Have good prospects of gain," a company spokesman said.

“我们将继续为AMOREPACIFIC品牌寻求选择性营销。通过新的战略，我们将提升其豪华的形象，同时提高客户满意度。”

"We will continue to seek selective marketing for AMOREPACIFIC brand. The new strategy, its luxury image we will improve, and improve customer satisfaction."

AMOREPACIFIC这款同名高级护肤品牌，是2002年爱茉莉集团在海外市场推出的全球性大品牌，主要用来应对兰蔻和雅诗兰黛的竞争。尽管在美国成功软着陆，但是该品牌未在拥挤的日本市场站稳脚跟。经过多年的销售低迷，该公司最近决定让该品牌退出日本，全球最大的美容市场之一。

The name AMOREPACIFIC advanced skin care brand, is a global brand of 2002 amore group launched in the overseas market, mainly used to deal with the Lancome and Estee Lauder competition. In spite of the USA successful soft landing, but the brand is not in the crowded Japan market. After years of lackluster sales, the company recently decided to make the brand from Japan, one of the world's largest cosmetic market.

“在过去的十年中，我们在日本百货店的营业额一直都是负增长，”今年十月上海举行的新闻发布上，爱茉莉集团董事长徐庆培如实告诉记者。

"In the past ten years, we in the Japanese department store's turnover has been negative growth," in October this year in Shanghai held a press release, amore Group Chairman Xu Qingpei truthfully told reporters.

“我们将更加注重推进（低端）品牌进入日本年轻人群体。”

"We will pay more attention to promote (low-end) brand to enter the Japanese young people."

另一个背后原因可能是其未能吸引中国客户，韩国化妆品最大的外国客户。

Another reason behind may be its failed to attract customers in China, South Korea's largest cosmetics foreign customers.

很大程度上是由于雪花秀业绩的飙涨，雪花秀基于韩国传统医学，中国游客在品牌效应的影响下，公司的免税销售额在第三季度增加了一倍多，达到1.78亿美元。在此期间，免税销售额几乎占了20％的总销售额。但AMOREPACIFIC品牌在中国仍然很少有人知道。

Largely due to snow show performance soared, snow show based on traditional Korean medicine, Chinese tourists in the brand effects, the company's duty-free sales have more than doubled in the third quarter, to $178000000. In the meantime, duty-free sales accounted for almost 20% of the total sales volume. But the AMOREPACIFIC brand in China is still very few people know.

“这是一个战略性的决定，在发达国家如美国和日本推出该品牌。不过最后取得效果并非爱茉莉集团所愿，”一位拒绝透露姓名业内人士透露。

"This is a strategic decision, in the developed countries such as the United States and Japan launched the brand. But finally achieved the effect is not amore Group wish, "the unnamed industry sources.

“AMOREPACIFIC可能依然是个瞄准小众市场的品牌。考虑到中国市场的快速成长，该公司将投入更多的资源到中国及其周边国家。“

"AMOREPACIFIC is likely to remain a target niche market brand. Considering the rapid growth of the Chinese market, the company will invest more resources into China and surrounding countries. "

该发言人还表示，该公司还有没有立即在中国推出AMOREPACIFIC品牌的计划，并补充说，最近开幕的香港店将作为一个晴雨表衡量其市场表现。▲

The spokesman also said that the company has no immediate plans to launch the AMOREPACIFIC brand in China, adding that the recent opening of the Hongkong store will act as a barometer of the market performance. *

（原标题：爱茉莉太平洋：同名高端护肤品遭遇市场滑铁卢）

(original title: amore Pacific: homonymous high-end skincare market experienced Waterloo)

责任编辑：小申

Editor: small Shen