[CNDSN5 June 26 hearing] amore Pacific website amore Pacific in Beijing announced its high-end toiletries brand "Lv" will be officially stationed in China, and notice the Xihu products in South Korea's best-selling nourishing tough series will be in July this year, landing in China. With excellent quality, as well as 40% of the market share, Lu deserves to become the leading brand in the field of Korean hair care. Since its inception in 2008, "Lu" for six consecutive years ranked first in the world of high-end personal care brands in South korea. In recent years, with the market for scalp care and hair loss prevention and other needs of the continuous heating, Lu received more young women's eager attention of women.

From 2013 to test the Chinese market, "Lv" once through the home shopping, online and offline inferior channels for consumers to provide diversified products, such as: Zhen Shen Bao, containing Guangyao support, Shu Ying moist and floral sources, has achieved impressive sales performance. Now, "Lv" official stationed in China, a plan sales channels will be extended to except hypermarkets and supermarkets personal care stores, high-end supermarket; on the other hand, according to market research for Chinese customers to design conforms to the demand of the product portfolio, in order to facilitate the customer to understand and buy.

At the same time, as an international brand, "Lv" following the 2012 entered Japan, 2014 into Taiwan, the two with the deployment of strategic significance to lay a solid foundation for its overseas market territory; "Lv" plans to borrow formally entered the Chinese market opportunities to promote a more positive business initiatives in the second half of this year and the its influence will be further extended to the Singapore, Thailand, and other regions.

According to the survey, in their 20s and 30s Chinese consumers to have health and glossy hair, so the market for hair care products the concerns and needs of is steadily on the increase. Among them, the scalp and hair loss care is a higher growth potential. To meet this growing demand, Lu decided to its products for various scalp conditions and hair loss phenomenon - nourishing and toughness hair series of products to introduce China.

"Amore Pacific 70 years to attention in the United States and herbal ingredients unique technology for 'LV' made in China successfully started offering the best guarantee." "Lu" brand general manager Pu soft Hyun lady said: "we will inspire our experts help 'LV' roots in the Chinese market and the Asian beauty spread throughout the world."

Lu's brand history

Particular year

Major event

1973

- released the first South Korea amore Pacific shampoo: really Canmei

1982

- released South Korea first anti hair special cosmetics: Mao Lin

1990-1995

- Study of the effectiveness of natural substances in preventing hair loss: screening over 2000 natural substances

2003

- developed an anti - hair herbal ingredient: Bio - seed and applied for international patent

2008

South Korea issued herbal hair care brand "lu"

2009

- released "nourish hair and" tough "and Runsheng" (shampoo and cream products have hair loss prevention special cosmetics license)

2010

- "anti hair loss South Korea performance materials research and product development technology has the honor to receive the knowledge economy minister, award in the Republic of Korea and Technology Award

- "Lu" drug to make the hospital shampoo "patented technology award in 2010 to design first

2011

- "anti hair loss South Korea performance materials research and product development technology" 2011 Korea Republic of China Technology Innovation Management Awards - products (Technology) sector "award

2012

- upgrade the nourish and toughness of Lu

2013

- the source of the "Lu" flower series

2014

- launched "Lu Zhen Shen Bao" anti-aging "and" nourish hair grey hair toughness"

Upgrade to nourish hair toughness, with glorious support, Shu Ying moist, flower source

- exclusive Spa ARITAUM 'Therapy'.

2015

- released Hair Cushion Ryo

About amore Pacific Group

Since its inception in 1945, amore Pacific Group always uphold the simple and clear mission: the unique "Asian beauty" and the world to share. As South Korea ranks first in the cosmetics group, amore Pacific with his deep understanding of nature and human, the pursuit of internal and external integration of the beauty of harmony. Amore Pacific Group has about 30 brands, covered with cosmetics, personal care and health care products, such as category, is committed to meet the global customers a variety of lifestyles and needs.Group in South Korea, China and France with R & D center, combined with the best natural ingredients and advanced biological technology, continuous research and development of sustainable products, and to its revolutionary approach to leading global beauty trends. 3

Editor: Wan Wan