2016-03-31 15:35
Amway DeVos Doug: to meet the consumer side to remain competitive
[straight news network Beijing on March 31 news] (people's daily) on March 24, held in Boao Forum for Asia 2016 annual will "ahead of the consumer" forum, the Amway Corporation in the United States, President Doug DeVos said in addition to ensure the quality of the products, Amway such as globalization, direct marketing companies to maintain market flexibility, flexible conversion strategy to satisfy the needs of various consumer market, also have consumer trust and reputation to continue to remain competitive.
The following is a record of the forum:
To meet the needs of different consumers, the most important is to pay attention to the quality of products
Doug DEVOS: when it comes to global brand, speaking of the consumption of the framework, Amway is not such a problem, many of our products manufactured in the United States, exports to Asia, we in Asia have 40 years of operating history, the products of this area with the United States is not exactly the same. We are in the Global Corporation, the global brand, the key to have flexibility. We want to have global brands, but whether the consumers where, they want to buy something more expensive, or is more young consumers, whether they where, regardless of where they want to go, we have to use our resources and advantages of service to their. Which is not to say that the answer is correct, but we must constantly flexible conversion strategy, so as to remain competitive.
Moderator (Feng Guojing): Doug, the core of your products are from the United States, you follow the consumer, marketing channels will change marketing localization?
Doug DEVOS: we have manufacturing plants in the world, but how we meet the local needs of consumers? To change their ways? As Victoria said, the most important quality is the product, this is the most valuable.
Moderator (Feng Guojing): maybe I was a little dizzy, see a lot of evidence, Michael TRESCHOW?
Michael TRESCHOW: how the consumer how classification can be critical to our classification is to simplify our work, can the plane and plane of a group, but I think the age groups, young people after 80 after 90, in fact, there are many aspects, we just say that a certain type of, a special young people after 80 after 90 service. This is not possible the. So we need to find a common characteristic in our this generation which, even in this age you are actually failed, so we very much need to avoid mistakes, don't feel every consumers.
Scott PRICE: back to 20 years ago to see how to manage the consumer world, we may at that time did not have a technology, we also do not have the technology to monitor Chinese young consumers. Now this product in China to launch a week later in the Chinese 80 after 90 immediately to buy the products after a week in Chinese became very popular and popular, and social media.
Doug DEVOS: no matter where the brand, will immediately become popular. Agree with Michael TRESCHOW said, could not meet this demand, a type of what can be successful, to see the language, these will not be an obstacle, but will be successful. If only for a certain ethnic group to the consumer is wrong.
Jonathan WOETZEL: we're here to copy some, each city to have its own characteristics, we should broaden the horizon, also have their own local characteristics.
Jean Charles DECAUX: advertising is the same, the global brands have different contexts, including state, including the cities have different context, especially the new brand, they must be really different populations, and now with this technique, and their means of communication are not the same, Mumbai, New York, Beijing, Shanghai, for example, such a marketing approach is not the same, this kind of information is not the same, not only the country is not the same and each city are not the same. For example, the beer industry, their strategy, the next 30 years later may become more and more big city in africa.
It's important to share the experience of the economy.
Moderator (Victor): technology can makes us different industry between better communication, like 80 after 90 after 800 and need to more accurate localization, not only is the more accurate marketing and including the humanized, some very localized communication, or propaganda strategy is not the same.
Question and answer to the following questions, the so-called share of the economy, what does it mean? For us a product 10 people to use, to share the economy in the end what is the meaning? Such a trend is how strong?
Louise KELY: sharing economy is a lot of interest, we in the United States were studied, we found a lot of interesting business model has caught such a point of interest, but I think still that sentence there's no conclusion now. When it comes to cars, for example, there are some innovative, you can let people use the car, not to say that a car can be a car. This is a changing industry. After 80 after 90 after 00 in the United States, 90% or to often use the car, so they certainly still have to use the.
Moderator (Feng Guojing): chocolate beans certainly will not be shared.
Louise KELY: my child is 00 after 90, for example, can be rented a T-shaped stage, rent a tux, but some things, such as that pets are not possible to rent a, I can't have a pet has been taking care of it, I travel a lot, but can three families to enjoy my pet. I have this GPS, and in the cat, I know where the pet is.
Scott price: does the new millennium is not the same, about his usefulness, in the city use Uber taxi or rent an evening dress, rent a bike is rented for durable goods they want with the lowest cost, and chocolate beans, of course, is not the same. When it comes to usability and practicality, the economy in this area is constantly growing.
Charles DECAUX Jean: I agree with this point, our company invented the bicycle free of charge 20 years ago, we started to have a very crazy idea, so that people in Paris when the free use of bicycles. At that time, it was incredible, but now more than 5500 people, and now Shanghai, Seattle, St Paul and New York are in the sharing of the bike. I agree with what you say is shared, practical, and now share the economy has just begun, because anything can be shared. Now 67% of Paris people do not have a car, and 25 years ago is not the same. Amsterdam 27% of the people are riding a bicycle every day, and they are developed economies. Share the economic innovation, it is true that the sky let you soar, and share the car, because most people in the United States accustomed to their own vehicles, is not rented.
TRESCHOW Michael: very interesting, a big driving force is sustainable, as well as the impact on the environment, to share the car is certainly very good. If the shampoo and cream can also share better of course. If there are some things that can be used to reduce the impact on the environment will be better. In this context, the share of the economy should be able to continue to develop, but it is difficult to say how much is more stylish approach, it is difficult to say is the reality of the statement.
DEVOS Doug: product experience is outside of the individual, whether it is practical or what, experience is very important. I would also like to share this, share the same, but some things to wear up, to show to others, this experience is not the same, through the consumer's behavior to get this experience. For example, a car, you need to use every day, or need to show some of what, this is not the same.
WOETZEL Jonathan: this experience is a two-way street, and if you are hard to maintain a vehicle, you are more likely to share it. If you and your friends with drops or Uber, that is another way, how to promote the consumption of technology? This is certainly a very real change, how to share your supply chain? How to define the quality of your life? These may be automated and standardized, in the sharing of the economy which can be used, and now with intelligent software, can certainly be achieved.To attract young consumers to a more flexible sales system
Question: now there are a lot of 00, after 90 are not willing to go to the department store, the retail industry to buy things, the next step should be designed to Amway Corp which special commodity and sales model, to attract more after 90, 00? thank you。
Doug DEVOS: we will in a variety of ways to do this, our health care products can be traced back to 80 years ago, we from the farmland can help us to enhance the health food, there are a variety of customers, product line. In fact, we have heard many of the challenges we will encounter, we want to ensure that our products are people willing to use, to the combination of wire and cable. We have physical stores, there are physical locations, there are very good infrastructure to support the operation of different modes of operation, different sales teams to help them to deliver the product. In fact, for Amway, this is a whole system, the system must be flexible. Our practice in China and in the United States, India, Europe are not the same, but our goal is the same. The technology integrated into the method, just Scott said, and everyone is unique, we want to have their own platform, with their own platform to support our sales team, our own customers. 3
(original title: Amway DeVos Doug: to meet the consumer side to remain competitive
Editor: Xiao Shen
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