[news] March 24th Beijing report (twenty-first Century economic report) in March 22nd, Amway Chinese officially released "Internet plus" strategy, intended to create easy to networking, digital port APP, cloud services and mobile micro signal studio as the core of the mobile social electricity supplier system, including many aspects of social, electricity providers, content and data support as the marketing personnel's business.

"At present the proportion of Amway China's online shopping has more than 40% of total sales, we believe that 5 years will be raised to 60% of the proportion of no problem." Amway Greater China President Yan Zhirong said in an interview with the twenty-first Century economic report.

Due to fluctuations in the exchange rate and the impact of the Chinese market, Amway's global sales last year of $9 billion 500 million, down 12%. According to Helen International Direct Selling Research Center released the 2015 China direct selling enterprises performance report shows that Amway last year China's total income for 268 billion yuan, fell 6.62%, the boss is performance of the surge in 71.52 infinitus replaced with 283 billion yuan.

Although Amway later to "statistical" to question the credibility of the report, but undeniable is, in the rapid development of China's mobile Internet economy, based on mobile social media are derived by the "Pan direct" mode of traditional direct selling enterprises "and" the line business impact.

Internet plus direct

Last year, Amway began to spread to do micro business news. September, Amway's marketing staff to create a mobile studio debut. The mobile studio is somewhat similar to personal micro shop, marketing personnel can be provided in the Amway template will sell products and company information, personal daily free combination, become an exclusively belong to their own micro store, consumers can in the above direct orders, and then by Amway Corporation will product delivery to users, marketers obtain the corresponding reward.

According to Yan Zhirong said, there are more than 20, 000 dealer opened his own mobile studio, it is estimated that can cover the terminal consumers and potential consumers billions of people.

Prior to this, Amway has launched Amway networking, digital harbor APP and Amway cloud services micro signal three platforms for its marketing personnel to provide business, social networking, content and data support. In addition, Amway also operates 10 app, 5 micro-blog and 10 WeChat account.

Amway Greater China Digital Project leader, said Wen Li Li, the mobile studio is positioning to promote Amway direct sales line on-line under occlusion of core products, and the three platform level products is to more convenient to achieve the marketing personnel's online shopping, query performance, income of query and customer management needs.

It is understood that, in addition to Amway, is also being carried out similar exploration.

And the development of electricity suppliers will affect the original direct sales system? In this regard, Yan Zhirong emphasis on direct selling is still the core of Amway. "We're not going to the Internet instead of traditional business, but with 80, 90, 00 has gradually become the mainstream consumer group, if Amway did not to the Internet forward, we will certainly with the mainstream consumer groups decoupling."

Boost performance

According to statistics, as of January 20 this year, I between the Kuomintang and the Communist Party of China has 71 companies was formally approved by the direct selling license, including 67 has to carry out direct sales business enterprises in 2015, creating a total of 1929.2 billion yuan performance, than 2014 1621 billion yuan, an increase of 19%. And by China's macroeconomic impact, the 67 direct selling companies are different. Which has been ranked Chinese direct boss of Amway for the first time is infinite beyond last year.

The 2015 China direct selling enterprises performance report "pointed out that in 2015 China's direct selling market, ranking top ten enterprises respectively is: unlimited, Amway, perfect, the right to health, midvein, Mary Kay, Tiens, new era, Herbalife, and G ti. Which is the right to health, and the growth rate was more than 70%, only Amway's performance in the top ten in the fall.

The direct selling industry insiders believe that the unlimited last year increased advertising spending for herbal products, performance thus usher in rapid rise. And Amway, whether global or Chinese performance for two consecutive years lower, mainly related to its internal strategic adjustment.

In recent years, Amway will change the physical store to experience the store, while continuing to invest in the mobile electricity suppliers, which will make its performance under pressure." The reporter understands, at present Amway through the sale of electricity providers were shipped by the company unified, logistics outsourcing to third party express, which to prevent network fake help, but Amway is done not have temporarily reduce the marketing personnel incentive, therefore in the enterprise cost increasing.

But for Amway, the Chinese market is still very important. "After all, Amway has been in the business for 20 years, our core team are over 45 years old, so for us, one of the biggest challenges is how to train their use of the Internet this tool." According to Yan Zhirong said, March 24, Amway will pilot purchased overseas and took the lead in introducing two overseas products to expand consumer groups, the future customers can through the mobile studio to buy Amway products overseas. 3

(original title: direct sales boss was replaced by Amway force Internet)

Editor: Chen Feng

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