[straight news network Beijing on March 31 news] (China) experienced nearly 20 years of development, experienced industry products introduction period of a marginal, experience the "hundred schools of thought contend" the potential of the water purification industry, the water purifier industry now entering the period of steady and rapid development, market capacity is increasing year by year, the popularity of household water purifier in the terminal market rate has exceeded 5%, the future prospects for the development of the water purifier market is huge. 2016, water purifier industry or will usher in the industry transformation and upgrading.

After twenty years of inoculation, the water purifier industry has become increasingly apparent, the industry is also increasingly mature, the market is developing rapidly, I guess 2016 water purifier industry will evolve in the following aspects:

The brand battle will become more intense

In recent years, the water purifier industry has been recognized by consumers, to become a new home industry sales over tens of millions of units. After the market survival of the fittest, water purifier brand competition is increasingly fierce.

At present, there are four kinds of water purifier industry brand: one is to spring dew, spring net, angel, Hui Yong, patio and other representatives of professional brand water purifier. This part of the enterprise has its own independent production plant and technical equipment, strong in product R & D, and formed its own sales network throughout the country. Two is the transformation of the traditional home appliances brand, with the United States, Haier, the four seasons Mu Song, Ronshen, etc.. Affected by market demand, this kind of brand suppliers began to attention and gradually involved in the water purifier industry, this kind of brand because sales network layout has been formed and at the time of the transition difficulty is not great. Three is 3M, EVERPURE, Dalton and other imported brands, they have a strong technical and brand strength, but the price positioning of high-end. The four is the brand OEM processing. Such suppliers do not have their own production plant and product line (or production equipment is very simple), basically all from the outside to buy the whole machine, and then put on their own brand sales.

In the brand competition, technology has become an important guarantee for the enterprise to occupy the favorable terrain in the competition. Water purification technology, quality, appearance has become an important factor affecting the choice of consumers. Such as permanent sink water purifier, with strong own technology and fashion appearance sought after consumers become water purifier market rising star.

The water purifier market competition pattern, fierce competition. But some competitive brands will stand out and become a leader.

Electric water purifier enterprises into a hotly contested spot

Enter the information age, e-commerce booming, many water purifier companies realize that e-commerce platform will become the main battlefield of the future sales, so have to come up with relevant policies, and vigorously develop e-commerce.

Water purifier products and fast consumer goods, the development of electronic commerce must be the user experience in the first place, therefore, some water purifier in the development of electronic commerce encountered a bottleneck.

And to Quan Lu, beauty, Qinyuan, net springs led by net water brand will be the organic combination of online and offline sales sales, to o2o mode to solve the water purifier industry to develop electronic commerce user experience problems. The O2O model online showmanship, customers to the next line store experience, to complete the online payment.

It is understood, Quan Lu water purifier in 2015 will e-commerce as the main sales platform, in the double eleven, twelve, such as online shopping boom made good sales performance.

Water purifier industry to enter the full range of development

The water purifier enterprises have gradually relates to the edge of the industry, the water purifier industry to expand and marginalized has emerged.

Related products have a lot of water purifier manufacturers in addition to household water purifier products designed to do, to project of water treatment, industrial water treatment, special industry water purification processing involved, from the terminal manufacturers to distribution channel, on the whole formed set R & D, production, exhibition, marketing sale, exchange, after-sales service in one integrated chain and better meet the market demand.

With water purifier products 10493 will drive the new marginal product, under the conditions of technological innovation, will have more integrated product appears on the market, in the water purifier industry competition more and more intense play, promote transformation of the new water purifier industry. 3

(original title: 2016 water purifier industry transformation upgrade the electricity supplier into a hotly contested spot)

Editor: Chen Feng

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