[Beijing Direct News Network August 18th] (Daily financial report)"There has been a turning point in the recovery of the direct selling industry, and the foundation of this turning point is laid by the national" internal circulation "strategy." Recently, Ouyang, an expert of China marketing direct selling expert committee, made the above statement in an exchange with the responsible persons of some direct selling enterprises.

The Political Bureau meeting of the CPC Central Committee held a few days ago pointed out that it is necessary to accelerate the formation of a new development pattern with the domestic big cycle as the main body and the domestic and international dual circulation promoting each other. According to Ouyang's article, this is a major strategic choice made by the CPC Central Committee around the medium and long-term goals of economic development, based on the overall situation of the unprecedented great changes in the world in a century, a new round of scientific and technological revolution and industrial transformation, and according to the new environment and new challenges faced by China's high-quality economic development. Whether the direct selling industry can walk out of vulgarity and meet the new round of rapid development depends on whether it can firmly grasp the strategic basis point of expanding domestic demand.

The trend of returning to work, production and market in the direct selling industry is very encouraging. The sales performance of many direct selling enterprises is rising against the trend. The reporter found that Amway, limitless, new era, perfect and other direct selling enterprises, the sales of direct selling products are booming again. Ouyang article told reporters that the current development situation of direct selling enterprises is enough to prove that the direct selling industry is the new force in implementing the "internal circulation" strategy in China. Maintaining and developing such a situation is an important lesson for the direct selling industry at present. "Expanding domestic demand is an inevitable requirement for further stimulating the vitality of the direct selling industry, accumulating the development momentum of direct selling enterprises, hedging the impact of the epidemic situation and the downward risk of the world economy."

The viewpoint that "internal circulation" strategy lays the foundation for the turning point of direct selling is the theoretical thinking of Ouyang's recent observation on the development of direct selling industry. He believed that opening up to the outside world is the "external circulation" of economic development, while invigorating the domestic economy is the "internal circulation" of economic development. The main economic activities of direct selling industry have been in "internal circulation". Ouyang's article stressed to reporters that if direct selling enterprises want to realize "V" development and turn to an upward development curve as soon as possible, they must "firmly grasp the strategic basis point of expanding domestic demand", integrate their thoughts and actions into the decision-making and deployment of the Party Central Committee, treat the difficulties and challenges encountered in economic development in a comprehensive, dialectical and developmental way, and focus on key issues and implement them in depth To expand domestic demand strategy, like Amway and other direct selling enterprises, we should give full play to the advantages of direct selling mode in the market.

How to implement the "internal circulation" strategy in the direct selling industry? Ouyang believes that the direct selling industry should persistently carry out the structural reform of the supply side, which is the basis of "firmly grasping the strategic base point of expanding domestic demand". At present, great achievements have been made in the supply side structural reform of the direct selling industry, but there are also uneven situations among enterprises. The reporter found that since the outbreak of the epidemic in some direct selling enterprises, the sales performance of direct selling products is basically in the state of "zero". In this regard, Ouyang pointed out that to "firmly grasp the strategic basis point of expanding domestic demand", we must overcome the negative thinking of fearing difficulties and not thinking of making progress. In the process of deepening the structural reform of the supply side, we should launch practical measures with great traction, strong penetration and high precision. Since the outbreak of the epidemic, Suzhou green leaf has made a successful exploration in this area, and gradually launched a product sales plan aiming at consumer demand, which has been strongly supported by the government. Ouyang's article believes that if direct selling enterprises can deepen the structural reform of supply side as green leaves do, and take expanding domestic demand as the strategic basis point, then the direct selling industry will achieve quality development in the "internal circulation".