2017-05-02 13:04
Inner Mongolia trade and Industry Bureau, five strokes to maintain direct marketing order
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[news] May 2nd Beijing reporting network (China consumer network) with commercial system reform, the number of direct selling enterprises is also increasing, how to strengthen the supervision of direct selling enterprises and consumer protection, maintenance of direct market order, the law enforcement departments face a new topic. The Inner Mongolia Autonomous Region industry and Commerce Bureau conscientiously fulfill its regulatory responsibilities, and constantly strengthen supervision, and earnestly safeguard the direct selling market order and the legitimate rights and interests of consumers.
Increase supervision
In recent years, some newly approved enterprises gradually enter Inner Mongolia to carry out direct sales business, because these enterprises just started the business slow or poor sales, in order to quickly occupy the market big performance, direct selling false propaganda, illegal, deception to mislead consumers when things happen, individual enterprises at the cost to carry out sales to marketing means. Some companies in order to expand the market business, some have been hit with the marketing team and MLM backbone molecules as the "talent" the introduction of the enterprise, to the enterprise sales model laid with Yan Zhongyin. Some enterprises do not understand the direct selling industry and market development, high expectations of the market, blindly follow the trend for direct selling license, but the company's own direct product awareness is not high, the industry competitiveness is low, direct business development is not smooth, high investment in the short term without return, hope to improve the performance through other unconventional channels.
It is understood that the the Inner Mongolia Autonomous Region trade and Industry Bureau of competition law enforcement investigation this year, two cases of illegal direct selling, are due to the new batch of direct selling enterprises in the sales model and the existence of serious problems. The the Inner Mongolia Autonomous Region Industrial and Commercial Bureau, to strengthen the new Inner Mongolia business into the supervision of enterprises, strictly regulate the management behavior, punish illegal behavior, never let up violations of these enterprises, and earnestly safeguard the direct market order.
Innovative regulation
In recent years, with the development of social economy and the adjustment of industrial structure, represented by the Internet, a new round of technological innovation and industrial revolution, gave birth to the rapid development of network economy, e-commerce, online and offline interaction and other new industries, new formats continue to emerge, many subvert the traditional model of industrial and consumer model. Direct selling industry business model is also changing. For example, some enterprises in the basis of the original direct service outlets, outlets, began to build a museum and experience center, health center, studio; some enterprises began to introduce the application of electronic commerce, "Internet plus", WeChat circle sales or through the network membership development and other new mode.
According to the new mode of operation, supervision and relevant laws and regulations are not perfect, the regulatory authorities need to carefully analyze, innovative ways and means of supervision, and strengthen coordination with relevant departments, strengthen the supervision of the new form of direct selling industry.
Thorough investigation of illegal acts
From the case of the Inner Mongolia Autonomous Region Industrial and Commercial Bureau direct competition law enforcement bureau in recent years investigation of the above violations, illegal dealers accounted for 95% of cases, the unauthorized dealers in the region engaged in direct sales, false propaganda, marketing mode of 3 kinds of cases of illegal sales. Some enterprises in violation of regional sales restrictions, to carry out direct sales activities without the approval of direct sales area, through the development of dealers, dealer development by indirect sales consultant "sales representative" and other illegal methods to carry out direct sales; there are some companies on the company's strength, scale, development prospects and the products were exaggerated, false propaganda or connivance, the acquiescence of illegal dealers to sell.
Inner Mongolia at all levels of industry and Commerce and market regulators in the supervision of enterprises in particular to strengthen the supervision of dealers, dealers are not allowed to violate the rules and penalties paid by the phenomenon of enterprise pay.
Strengthen team building
The Inner Mongolia Autonomous Region Industrial and Commercial Bureau business requirements and market supervision departments at all levels to strengthen personnel direct supervision laws and regulations and related knowledge, familiar with the relevant laws and regulations, especially the new adjustment to the direct supervision work of the staff to enhance learning, familiar with relevant laws as soon as possible direct, so knowing, understanding, and constantly improve the level of supervision.
Adhere to administration according to law, standardize law enforcement, the right to exercise the power conferred by law, to investigate and deal with cases of illegal enterprises, to make the facts clear, evidence, legal procedures. For enterprises and dealers minor violations, no impact, not deliberate, to correct education administrative guidance; for false propaganda, misleading, illegal sales, involving transfer of sales behavior must be resolutely investigated and dealt with, and stop the illegal behavior of law enforcement, law enforcement benefit of selective enforcement.
Establish a hierarchical regulatory mechanism
According to the actual situation of the direct supervision and exploration, the Inner Mongolia Autonomous Region Industrial and Commercial Bureau from the beginning of 2016, and gradually establish a quantitative evaluation system for classification of direct selling enterprises, to set up branches in Inner Mongolia direct selling enterprises to classify regulation, the proposal was the State Administration for Industry and commerce attention. Currently, on how to carry out the classification and supervision of the State Administration for Industry and commerce is the national industrial and commercial systems for investigation. The implementation of credit supervision is the inevitable choice of deepening the reform, the implementation of pre -, post - and post regulation.
The Inner Mongolia Autonomous Region trade and Industry Bureau, the direct selling enterprises should cherish the hard won direct selling opportunities, honest and trustworthy management, strengthen the sales force management and control, reduce violations occur, focus on corporate image. First, the enterprise should have a heart of awe. "Direct selling regulations" and "the prohibition of marketing regulations" is the basis of the direct selling industry, general basic behavior is also the direct selling enterprises to carry out all business activities, business activities must be carried out in the scope of the provisions of the "Regulations" in two, and consciously safeguard the interests of consumers, maintaining the order of market economy and social stability, especially touch the bottom line of the law can not be determined. Two is to strengthen the dealer team management. Direct selling personnel and distributors throughout the region, the structure is complex, the enterprise should strengthen the management of dealers, pull the head, strictly prevent dealers suspected of false propaganda to mislead the occurrence of violations, and enterprises to establish a screening system for dealers, does not meet the conditions can not be given authorization to operate. Three is to strengthen the protection of the rights and interests of consumers. Enterprises to further improve the level of after-sales service. To strictly enforce the "consumer protection law," the provisions of the exchange system, and effectively protect the interests of consumers against infringement. To provide convenient and quick return protection, exempt from the consumer choice of direct marketing channels.
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