Beijing News Network (reporter Xiao Xiao) (flicker) direct selling has caused widespread concern in the direct selling industry, in particular, the attention of direct marketing regulators have resorted to direct supervision and thorough investigation. In this regard, direct selling enterprises need a self correction, no "flicker" direct to occur.

"Huyou" direct marketing has the following performance:

- product efficacy exaggerated propaganda. Direct product is not a medicine, can cure all diseases. However, some direct selling enterprises on product efficacy, but made excessive exaggerated propaganda. For example, some direct selling companies say, "products are derived from the ancestral secret recipe, can cure a lot of diseases, and even cancer". Remember that there is a direct selling enterprises to exaggerate the effectiveness of the product, the use of consumers after the adverse reactions, the results of a lawsuit. Exaggerating the effectiveness of promotional products direct selling enterprises, not a two, but more common, especially the new direct selling enterprises, such a situation is more serious. Seen in this light, the effect of exaggerated product publicity, which is a type of trick trick direct sales must be banned.

Bonus system. Bonus system is actually a kind of allocation. Direct marketing management regulations have a clear requirement, direct sales personnel from the sales of the proportion of compensation should not exceed 30%. However, some direct selling enterprises in order to attract direct sales staff, the bonus system for special publicity. For example, some direct selling companies say what "bonus system to allocate the proportion of more than 60%, is the direct sales personnel get rich the opportunity not to be missed"; "the superiority of our bonus system more than any direct sales enterprise", etc.. This special publicity fudge, just to show that the alleged pyramid scheme, must lead to the serious investigation of direct marketing regulators.

- the strength of free publicity. On the strength of corporate propaganda, some direct selling enterprises are very casual, the purpose is to attract more direct sales staff to join. It is obvious that the general private enterprises, but it is said to be 500 strong, it is a health care products companies, but it is said to be a high-tech enterprise, it is a joint-stock enterprises, but it is said to be a group of companies. For example, business owners only the local deputies or CPPCC members, but said the country is, also said the boss, adding the trimmings is the central leadership of the province "guest". Free publicity of enterprise strength is very dangerous, this flicker will give the future development of the enterprise to bring a lot of trouble.

"Huyou" direct selling enterprises development is straight taboo. Why? This is because flicker type direct sales is not a good faith performance. Strictly speaking, direct marketing is also a credit marketing, a high degree of credit, direct sales can be healthy hair. On the other hand, if there is no integrity, even if the direct sales license, the company's direct sales will not be developed. Therefore, the flicker type direct sales will certainly bring disaster to the development of enterprises. In addition, a "fudge" direct, mostly suspected irregularities, suspected MLM companies, it can only go to ruin, and finally may become rigid enterprise direct selling industry "". Isn't it?