[report] net Beijing on April 17th news (reporter Qin Chenyu) in October last year, the Alibaba group board chairman Ma Yun put forward the concept of new retail, the integration of online and offline depth, is generally considered to have brought new business logic to the traditional retail industry. "Straight thing" (WeChat ID:cndsn-zxbdw) noted that Ma about new retail will affect the economic and social development in the next thirty years "argument, has aroused widespread concern in the direct selling enterprises, they are actively embracing the new efforts to create new opportunities for the development of retail.

Transformation

New retail thinking into the development of the direct selling industry

Moment, under the impact of the Internet electricity supplier, the traditional retailers are facing a huge impact. According to statistics, in 2016 China's Listed Companies in the retail industry average profit rate fell 0.39 percentage points, the retail industry enterprises except Wanda Group revenues increase, the rest are in decline, most losses occur. Electricity supplier analyst Li Chengdong said in an interview, the next ten years, twenty years, there is no e-commerce that one, only the new retail.

"Straight thing" (WeChat ID:cndsn-zxbdw) noted that this year NPC and CPPCC, as the core of the new retail "promote the integration of the development of" store sales and online shopping has been written into the government work report, the general office of the State Council issued "on the promotion of retail innovation and transformation of opinions", pointed out that the retail development is faced with hitherto unknown challenge, put forward the retail entity should promote online and offline integration (O2O), which is the development of new retail. Popular terms, that is, both the traditional retail industry and the advantages of the Internet technology, a new type of retail, so that the rich inventory of goods with the Internet channel more quickly and easily reach the hands of consumers.

In the new retail system, this is not only to build the line for the enterprise integrated marketing platform, the more important is that it can complete the analysis of consumer behavior data, draw enterprise commodity consumer "accurate portrait", membership information and consumer data can better help companies for product development. In the advertising and marketing planning, reduce development costs and marketing costs, faster and better understanding of customer needs, the first time to make accurate judgments on the market and customers, the first step to meet the needs of customers, the establishment of enterprise market quickly seize the heights with the same industry, competitive distance.

Internet era, the traditional retail industry has been the impact of the Internet electricity supplier. The next line and online retail will be a combination of depth, coupled with modern logistics, service providers to use big data, cloud computing and other innovative technologies, constitute the concept of the future of new retail. Straight thing (WeChat ID:cndsn-zxbdw) observed that the era of pure electricity supplier will soon end, the form of pure retail will also be broken, the new retail will lead the future of a new business model. In this situation, experts said the overall simple mainly to sales of goods retailers recession is the direct selling industry can also represent the general trend, with new retail and ride the wind and waves. First, the direct selling industry is different from the traditional retail industry, goods from manufacturers through direct sellers to reach the hands of consumers from intermediate links jumbled, equivalent to the consumer from the manufacturers warehouse direct selection of products. In addition, the direct selling industry with the full use of the Internet, electricity supplier channels, so that product information can be widely spread.