2017-04-07 15:17
Ouyang article: explore the development model of converged direct selling industry
Beijing (April 7th) (Ouyang Wenzhang / author) proposed the development of the integration of the central economy requirements, the same applies to the direct selling industry. At present, the integration of internal and external two aspects of China's direct selling industry needs to be improved. It is urgent to explore the development mode of the integrated direct selling industry.
The integration of the economy is to cultivate the main body of the industry and pillar industries, the realization of regional economic advantages as the goal, breaking the administrative subordination, integration of the advantages of all parties, the implementation of the integration of the economic mechanism and development model. Therefore, to explore the development mode of the integrated direct selling industry, we should pay attention to the formation and development of direct selling industry. After more than 20 years of development, the production scale, sales scale and contribution to the national economic development of nearly one hundred direct selling enterprises tell us that the industrialization degree of direct selling in China has been greatly improved. However, this level of industrialization is only primary, has not yet become a pillar industry of national importance, such as the real estate industry can not be compared. Only by exploring the development model of the integrated direct selling industry, and implementing the correct strategic steps, we can make the direct selling industry more and more high. We must have a clear understanding of this.
Explore the integration of direct selling industry development model is comprehensive, not only confined to a certain aspect. From the internal point of view, direct selling enterprises can implement inclusive development. Happily, some direct selling enterprises in this area has been a new practice. In March 31, 2017, Herbalife global R & D and scientific affairs, senior vice president of Pradip Mukerji, a global research and scientific affairs, vice president of Asia Pacific region Chinese / research and scientific affairs director Qun Yi Zheng, three new products Michael Yatcilla executive vice president of research at Tasly Institute Group, opened a half day visit. Vice president, science and Technology Innovation Group Holdings Group CEO Sun He, vice president of brand marketing, Business Group CEO Wu Danyong, executive vice president Zhou Shuiping Holding Group Research Institute, jinshili international business general manager Yao Zebing, general manager of the investment department Gao Lei and relevant personnel holding Tasly International Marketing Research Institute Co. Ltd., participated in the discussion exchange. China and the United States two direct selling enterprises exchange of experience in the development of itself, for the direct selling industry provides an example of inclusive development between enterprises, it is worth advocating and promotion.
From the external point of view, direct selling enterprises must be integrated with other related industries. At present, the fusion degree of direct selling enterprises and health industry, beauty and skin care industry is the highest, which is closely related to the strategic positioning of the development of direct selling enterprises. On the national policy, direct sales of the 6 categories of products, mainly health. So, in a sense, the direct selling industry and the health industry is a pair of twin sisters". We require direct marketing industry and other industries to develop, of course, not only refers to the health industry, as well as electricity supplier industry, agricultural industry, pharmaceutical industry, etc.. In terms of agricultural industry, the integration of direct selling industry and some enterprises are relatively tight. Such as Anhui, Kang, Meiluo mirae and other direct marketing enterprises, together with farmers planting, development of Ganoderma products, is a prominent example. With the integration of the electricity supplier industry, almost all direct selling enterprises began the first love, is constantly exploring new ways of development. However, the above integration is only preliminary, and the central development requirements of the development of the integration of the economy there is a lot of work needs to refine and deepen. For example, how to direct the industrialization of agricultural industrialization and integration, to direct selling enterprises constantly sum up experience in practice, to explore a feasible way, in order to promote the direct selling industry continuously to the depth and breadth. Integration with the electricity supplier industry is also so complex, we must do online and offline harmony together, but also to achieve direct integration with the electricity supplier two industries.
The development of export-oriented direct sales, but also to explore the inherent requirements of the development model of integrated direct marketing industry. In China, a lot of foreign direct selling enterprises, they are to invest in China, the development of export-oriented enterprises, such as Amway, such as new. Similarly, Tiens Group has a large market in foreign countries, export-oriented enterprises belong to their direct China. The successful practice of Tiens provides valuable experience for all domestic direct selling companies. At present, the competition of foreign direct selling enterprises market of our country is small, with the exception of a few can be called export-oriented foreign direct selling enterprises, other direct marketing enterprise development extroversion is very low, and some simply do not have the country. The world economy itself is integrated, therefore, China's direct selling industry should cooperate with other countries in the direct selling industry win-win development.
Explore the development of integrated direct marketing industry model, not only the industry, but also need the government to support. It is a direct sales model, but because of the pyramid schemes were removed from them, the government of the relevant laws and regulations, direct policy more stringent. However, some regulations and policies have been implemented for more than 10 years, and they need to be further modified and perfected. Otherwise, it will affect the development and development of the model of direct selling industry. We believe that as long as the government and industry to work together, we will explore a new way of development of converged direct selling industry.
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