Guangdong: change the concept of direct marketing boost direct selling industry

2017-04-07 15:08

China Direct Selling News > Headline news >

[news] direct reporting network Beijing on April 5th (China consumer news reporter Nie Guochun) direct selling has passed for 20 years, in Chinese as of now, the headquarters registered in Guangdong's 13 direct selling companies, accounting for the total management of direct selling enterprises 35%, annual tax 13 billion 800 million yuan, the recruitment of salespeople 2 million 70 thousand. In the territory of Guangdong Province approved the direct selling business to carry out direct selling enterprises 27, recruit direct sales staff of 304 thousand people, corporate members of the family, the total amount of tax of 10 billion 890 million yuan ($162).

Guangdong as the first direct selling enterprises in the region, has gone through the chaos, camp, transition, transition, opening up, mature stage. Governments at all levels have taken different measures in these stages, make different policies, relax, strict control, support. In the two regulations promulgated for the past ten years, the direct supervision of Guangdong is also changing with the times, but also accumulated a certain amount of experience.

Three focus"

Regulate the healthy development of direct selling industry

First, efforts to improve the direct selling industry regulatory mechanisms to create a good atmosphere for enterprise development. Guangdong province Industrial and Commercial Bureau hand in accordance with the requirements of the State Administration for Industry and Commerce earnestly direct filing and administration, and also commissioned the Council to conduct random checks, training records, recording of the training site, timely correct and stop illegal behavior training, the above requirements the PUC sampling rate should be reported rate of 50%; on the other hand the special inspection will direct normalization.

At the same time, vigorously support, and actively seek direct selling industry support policies. In 2012, the State Administration for Industry and commerce to support the introduction of 32 measures and suggestions for Guangdong to speed up the upgrade, including the support of Guangdong based on direct selling enterprises to standardize the operation and healthy development of the gradual expansion of regional sales as one of the important measures. In 2016, ten major initiatives in Guangdong province and in Guangdong direct research support for industrial development, for the strengthening of communication between government and enterprises, the establishment of family relations, change the way of supervision, improve the supporting facilities, promote technological innovation, guide enterprises to strengthen self-discipline, education, encourage the development of overseas markets to give more policy support to help Guangdong direct selling enterprises. Industrial take-off.

Second, efforts to build direct marketing industry governance mechanisms, help direct the healthy development of the industry. Guangdong trade and Industry Bureau pay attention to give full play to the advantages of corporate self-regulation in the broad, long-term and flexibility, direct marketing companies to establish a self regulatory system, direct marketing enterprises to fulfill their social responsibilities. At the same time, through the regular convening of the direct selling industry in Guangdong province regulatory meeting, informed the regulatory situation, pointed out that there are problems, direct marketing enterprises to implement the initiative to promote social conventions, consciously abide by the rules and regulations. On the other hand, actively guide enterprises to strengthen internal management and norms. In recent years, the business sector to direct distributors of illegal operations, not in accordance with the provisions of timely reporting of information warning, warning requirements, direct selling enterprises timely termination of the contract more dealers, expelled from the illegal operation of direct sellers, and to conduct a comprehensive rectification in the relevant areas, and urge enterprises to strengthen internal management, improve the system, the effect is obvious.

Third, strive to create a direct selling industry social supervision, implementation work supervision environment.

Strong pass

In order to promote the direct selling industry

The spread of pyramid schemes will have an impact on the direct selling market, the disorderly development of direct marketing will evolve into pyramid selling. Especially some MLM organizations under the banner of "direct" banner, disrupting the market, deceive the masses, to the masses to confuse the public, legitimate direct suspicion and misunderstanding, caused the lack of social recognition and trust of direct selling industry.

Therefore, the fight against pyramid schemes work and direct supervision are complementary, and only strong against pyramid schemes to get to the root, to create a good market environment and living environment for the direct selling industry development.

In the past, Guangdong is the hardest hit mlm. As long as the fight against pyramid schemes in Hainan, MLM personnel all went to Guangdong. Guangxi to crack down on pyramid schemes, they all ran to Guangdong. This led to the direct selling companies in Guangdong and illegal pyramid schemes, people can not distinguish. To this end, Guangdong has taken a series of measures to combat pyramid schemes, heavy blows, and finally successfully removed the pyramid scheme in 2010.

Recalling the whole process of combating pyramid schemes, the following experience is worth summarizing.

First, Guangdong will be included in the fight against pyramid schemes to maintain social harmony and stability of the important work, the fight against pyramid schemes and the fight against evil and evil forces together, as the main task of crime prevention and control. In the process of prevention and control, grid management plays a very important role. Guangdong industry and commerce departments to combat pyramid schemes, fixed, fixed. As long as the MLM to which position, which the Department will go to investigate and verify the reward will be verified.

Two is to improve the fight against pyramid schemes Guangdong reward mechanism. 2016, the Guangdong provincial Trade and Industry Bureau and the Provincial Department of finance, the Provincial Public Security Bureau, the provincial branch office jointly developed the relevant policies for the reporting of pyramid schemes are given cash incentives.

Three is to continue to create no MLM city activities. Currently, there are 16 cities in Guangdong to create no MLM city work, in the process of acceptance and evaluation.

Four is the tendency for marketing activities of violence, crime, Guangdong by means of attack to take into the criminal, caught after into the detention, caught after sentencing, which greatly shocked the MLM molecules, MLM molecules and Guangxi did not dare come to Hainan mlm.

In Guangdong, under the severe blow from the business sector, the traditional pyramid schemes in Guangdong basically invisible. However, since last year, pyramid schemes have also appeared in a number of new phenomena, such as micro business pyramid schemes, which need to seriously study the prevention strategy.

Four proposals

Help direct the rapid development of the industry

With the development of the Internet industry in recent years, the prohibition of pyramid selling and direct sales of these two tasks, are facing a lot of new situations and new problems, which requires regulators to adjust the work. After investigation, we propose to adjust the following aspects.

First of all, to let go of the multi-level payment. Guangdong province Industrial and Commercial Bureau commissioned by the Zhongshan University and Jinan University conducted one-year business research, suggestions for learning foreign management experience, based on the formal product sales, open multi-level payment. For the collection of entry fees, there is no actual sales of products sold in Pyramid, to take more stringent measures to combat.

Secondly, the Chinese herbal medicine into direct marketing. Consumers for thousands of years of Chinese medicine for the health effects have a strong sense of identity, with the rise of green health trends, consumers need more and more green without pollution and excessive processing products, Chinese herbal medicine can well serve the health needs of the consumers. On the other hand, medicine and food are homologous, and Chinese herbal medicine can also be used as medicine. In addition, Chinese herbal medicine as a skin care product is also a trend. Guangdong folk have soup, eat food, drink herbal tea diet, Chinese herbal medicine market is very huge in China and Southeast asia. Will be included in the scope of direct sales of proprietary Chinese medicines, will greatly enrich the direct health care products.

Again, encourage more home appliance industry to enter the direct selling industry. Guangdong as a traditional manufacturing industry, household appliances manufacturing industry more than 3000, the product sales of up to 690 billion, accounting for about the country's household electrical appliance products of the type of 48%, the products are exported to the world's more than and 200 countries and regions. At present, Guangdong household electrical appliance has formed a market-oriented, expanding production scale, the virtuous cycle of the expansion of the market. It can be predicted that the home appliance industry into the direct sales increase will not only be a direct way, but also a close to consumers to reduce intermediate links, and promote the expansion of consumption of their own effective way. Guangdong will be in the category of direct selling home appliance brands, set up branches and other aspects of a comprehensive policy support. Currently, the relevant policies are being developed.

Fourth, to support local enterprises to go abroad. After many years of development of local direct selling enterprises, the product has been very mature, management has also been a step. The first step out of the country's long nilfisk, to direct the industry has set a good example. Guangdong is now on the corresponding support policies, by giving Easy Access direct selling enterprises in product export and customs and other aspects, as well as regular and overseas regulatory authorities, foreign direct selling enterprises to communicate, to fully understand the income of overseas market risk, focus on helping local direct selling enterprises, to better explore the overseas market.

In fact, the real strong direct selling enterprises has become an industry, such as infinite and perfect (China), from R & D, production, logistics and personnel employment, in fact has become a complete industrial chain. In order to make the direct selling industry in Guangdong bloom more brilliant, Guangdong province Industrial and Commercial Bureau administration will be in strict accordance with the instructions of the leadership around the learning experience, and listen to the direct selling business needs, and actively explore the practice, help Guangdong direct corporate glory.