2016-11-09 14:30
＂China Longliqi made＂ reshaping the global competitiveness of national brands
[news] November 9th report Beijing (Guangming) in August 26, 1986 in the sound of firecrackers, "Changshou City snake industry company was set up, this is the prototype of Longliqi today. After thirty years of enterprising, in the transformation and upgrade the brand, continue to seize the innovation of scientific research Longliqi heights, enhance international competitiveness fundamentally, realize the national brand from "Chinese manufacturing" to "China made", enhance the global market competitiveness.
The transformation and upgrading of competitiveness by "Chinese manufacturing Longliqi" forward "Chinese made"
With the deepening of the degree of globalization, the market, industry competition is fierce. Long force man realized that only the innovation of scientific research to upgrade to seize the heights, tight encirclement, enhance international competitiveness fundamentally, the national brand from "Chinese manufacturing" to complete the "historic transformation China made".
Longliqi from the beginning of 2005, cooperation in the global market of high-end R & D personnel, has established the Tsinghua University - Longliqi Institute Jiangnan University - Food Joint Institute, Longliqi daily Longliqi biological engineering technology center, postdoctoral workstation, Longliqi long nilfisk advance enterprise academician workstation, at the same time by going out and bringing in the pace. The United States, Japan, France has set up its (US) Longliqi Health Research Institute of cosmetics, beauty and health innovation center (Japan), Lina Longliqi machine products (France) R & D center. These R & D institutions in the global cohesion of high-end talent, to inject a steady stream of innovation brand vitality.
In November 20, 2015, the German industrial 4 Chinese's first pilot project was officially launched in longliqi. German machinery and equipment manufacturing industry association will be the first pilot project in its Chinese. In order to fully draw on the advanced idea of American industry, the Internet industry in Germany 4, Japan lean production and so on, combined with the actual situation of domestic manufacturing enterprises, the construction of intelligent workshop scheduling management into digital, intelligent, automatic collection, material fine, field, transparency and quality Kanban system integration goal.
For the realization of "national Longliqi, world Longliqi, Longliqi hundred years" goal, focus on building three Longliqi "champion", namely the champion team, champion, champion of product platform, through the "culture" and "the introduction" to build a championship team, to build a championship products through strong brand development, R & D, supply system chain system solutions provider through electronic business incubator, direct sales platform, OEM integrated services, is committed to become a brand incubator, and small and medium-sized enterprises to build personal innovation platform.
At present, its trademark has been registered in the world's 138 brother countries and regions, the products are exported to over more than and 50 countries and regions, and the establishment of a branch in more than and 30 overseas countries and regions. As the Chinese daily chemical industry leading enterprises, set up eight Longliqi R & D institutions in the world, engaged in the development, production and sales of reliable, safe and easy technology products and professional services to help customers and partners worldwide success.
Promote accurate poverty alleviation practice corporate social responsibility
Enterprises to obtain resources from the society, also make contribution to economic development in the enterprises at the same time, it should also take two good behavior to fulfill their social responsibility to repay the society, it has become today's business world formula. Its chairman Xu Zhihai stressed that "every responsible business, each with a sense of responsibility of entrepreneurs, should pay attention to fulfill their social responsibility in the whole process of enterprise production and management in the use of good corporate behavior to promote the harmonious development of the whole society, do a really good performance of" corporate citizenship "."
Longliqi: "made Chinese" reshaping the global competitiveness of national brands
Longliqi emergency donation to the disaster area
Therefore, in the development of enterprises has always been its practice of social responsibility in the first place, especially to create wealth for the society, take the initiative to the natural environment, social interest group's obligations, poverty alleviation, sponsored social welfare. It is reported that, in its development of 30 years, the cumulative to the charity and public welfare, poverty alleviation, disaster relief, sports and culture has invested over 500 million yuan, 30 million 500 thousand yuan donated only in the past year is.
In April this year, in the mountain area of Ya'an City Longliqi launched the "love in Ya'an precise poverty ceremony", directed donation 10 million cash and 5 million yuan of materials, to help people out of poverty mountain area comprehensive Wan Gu Xiang area; in September this year, was held in Suzhou, its poverty alleviation fund "ceremony, Longliqi to Shaanxi Yanchuan County Zhao Jia He directed donated 5 million yuan in cash, by the local industry and education, and provide employment, help to achieve poverty alleviation zhaoguhe.
Prospects: Tourism and intelligence as the driving force to open up international markets
Its plan in the next twenty years, will be the development of town features based on tourism and investment, intelligent robot production as the driving force to the Internet community is not covered, the formation of a wider range of sales network, and strengthen the development of the existing 12 channel sales increase.
In the international market, its next 5 years to achieve the export growth in May, at the same time, promote the company's brand in the "The Belt and Road" development, while now covering 30 countries, 65 countries in 2017 to achieve full coverage, the timely establishment of factories in the country, a solid market foundation; the introduction of high-end talent and talent in research and development, to the company locked Cordyceps, snake, stem cells to promote, for the benefit of human health. 3
(original title:: "Chinese Longliqi made" reshaping the global competitiveness of the national brand)
Editor: Chen Feng
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