2016-03-24 16:41
Trade and Industry Bureau of Henan Province: behavior pull principle operating rules
[direct network Beijing March 24th news] (China Business News Network) recently, Zhengzhou City, Henan Province, the industrial and commercial bureau held a direct corporate administrative guidance. Amway, MaryKay and other direct selling company responsible person on the strengthening of self-discipline, standardize the operation and performance of social responsibility of the typical speech, won the applause of the presence of personnel. This is the business sector in Henan province to strengthen supervision and guidance, to promote the healthy and orderly development of the direct marketing industry, a vivid example.
In recent years, Henan Province Industrial and commercial system people-oriented, strengthening publicity and education, administration according to law, strictly regulate the management, through the implementation of enterprise self-discipline, supervision and inspection of the two pronged approach, from the subject qualification of the direct sales market, trading behavior, marketing mechanism, consumer feedback links, the whole process strengthen supervision, to promote the integrity of law-abiding business of direct selling enterprises, to fulfill their social responsibilities, to explore a industrial and to improve the efficiency of administrative law enforcement effective path.
The rules deeply rooted into the heart guide direct compliance
Industrial and commercial bureau of Henan Province, a profound grasp of the healthy development of the market focus on the main specification of this economic law, from the full play to the enthusiasm of direct enterprises to strengthen self-discipline to start, to carry out a series of work. The province's industrial and commercial system pay attention to build a direct selling enterprise communication platform, grasp the management philosophy of education and the exchange of ideas, to construction trade fair, harmonious consumption of direct market order for the purpose, strengthen enterprises to the rule of law thinking, integrity and self-discipline consciousness, pay attention to communication and exchanges, let the business enterprise, make enterprise said business, let enterprises enterprises to understand, let enterprise learning enterprises, so as to achieve a clear understanding, strengthen cooperation, promote self-discipline.
By the end of December 2015, Henan Province Bureau of industry and Commerce in Zhengzhou held in memory of the Ordinance to prohibit pyramid schemes "" direct management Ordinance "promulgated and implemented the inaugural meeting of the Tenth Anniversary Symposium and direct selling enterprises in Henan institutions joint meeting. Under the auspices of the Department of industry and commerce, the conference adopted the articles of association of the direct selling enterprises in Henan institutions joint conference, the participating enterprises joint initiative to fulfill the social responsibility of the enterprise, business according to the laws and regulations to ensure the quality of the products, protect the legitimate rights and interests of consumers, direct selling enterprises to establish a good image.
The trade and Industry Bureau in Henan Province, often organized direct selling enterprises in direct supervision work briefing, by careful study the regarding the development of direct selling market special inspection and direct selling enterprises to fulfill social responsibility supervision work notice, "the relevant document requirements, fill the direct selling enterprises perform social responsibility of the self inspection form for direct selling enterprises branch control to check the content of the itemized self-examination, a profound understanding of the problem, replicability, timely rectification rectification. The business sector also contributed to the "Henan Convention on self-discipline signed in Henan provincial sales of direct selling enterprises". In accordance with the provisions of the Convention, direct marketing enterprises to carry out daily self-examination and standardization activities. Amway, Avon and other 9 direct selling enterprises in Henan Branch seriously carry out self-examination and rectification and timely report the rectification report and self-examination and rectification work statistics, adjust, and the development and implementation of the system, 16 pieces of measures, effectively regulate the acts of its business. The trade and Industry Bureau in Henan Province, also organized to carry out the direct selling market special inspection and direct selling enterprises to fulfill their social responsibility as a special supervision, check the Henan Branch of 11 households direct selling enterprises, a sample of Anyang City, Neihuang County direct selling market 4 service outlets and three shops, to carry out administrative guidance 4 times.
The popularization of legal knowledge to create a strong atmosphere
Based on the education of direct selling enterprises and the community to identify legitimate direct selling and illegal direct selling, direct selling and pyramid difference etc., Henan province industry and commerce authorities at all levels to carry out publicity and education activities rich and colorful.
During the Spring Festival this year, Pingdingshan City Industrial and commercial bureau with large passenger flow, traffic is busy festival features, breaking the past only use of television, newspapers, radio and other traditional media propaganda pattern, 41 of the city bus line, 670 buses, 1340 yuan car TV screen every 12 minutes circulation broadcast put the fight against pyramid schemes, direct marketing and related knowledge specification and add new elements to regulate direct marketing work. Xinyang City Administration of industry and commerce with during the Spring Festival peak wine, the establishment of the true and false wine identification information desk, the dull blow MLM, standard identification of direct marketing and true and false wine interesting combination, attract the masses, enhance the effect of publicity. Puyang City Industrial and commercial bureau to the year of the monkey against pyramid schemes, regulating direct selling as the theme, the slogan are skillfully arranged in outdoor posters, and attach the 2016 calendar at the bottom of the poster, creative, innovative and practical and easier for people to accept.
Daily work, Henan Province Bureau of industry and commerce also to telecommunications, mobile, China Unicom as the platform, SMS slogan and warning information, to direct selling concept, direct recruitment, training, information disclosure, returns and the prohibition of pyramid schemes and other relevant laws and regulations of extensive publicity, and guide the broad masses of the people to enhance the awareness of rational on the direct selling business.
To fulfill the function of law to regulate the management in place
Henan Province Industrial and commercial authorities at all levels to direct selling market inspection as the most direct supervision work, change the past heavy punishment, light regulation of thinking, pay attention to guide and regulation of direct selling enterprises, on the one hand, regulation and supervision of law enforcement, law enforcement work no vacancy, dislocation, offside security; on the other hand actively use administrative guidance, administrative interviews, administrative suggestions flexible regulation means, for the development of enterprises create a favorable external environment for development. Industrial and commercial authorities at all levels and strive to achieve four place: home inspection, comprehensive inspection of the area of direct sales and service outlets, do - check, door-to-door registration, do not leak check, Nonlacunary; check the contents in place, in strict accordance with the provisions of the direct selling enterprises inspection service outlets and nine items of content requirements, do one control, check itemized registration; ideological work in place, do check, while publicity in the inspection work, to help guide the direct service network to establish and perfect rules and regulations, and the direct selling industry standard operation; warning (punishment) in place, the problems found in the inspection, promptly issued a rectification warning of the existence of serious problems and refuses to correct to be investigated and punished according to law.
2012, Luoyang City, the operator did not obtain a horse direct sales certificate, the product will be purchased directly from the company's direct sales staff in the name of sales. Luoyang trade and Industry Bureau in strict accordance with the provisions of the ordered to stop the illegal act, the confiscation of illegal income, a fine of 17000 yuan of administrative penalty decision. Henan Province Industrial and commercial authorities at all levels to administrative guidance into the daily supervision work, every year the organization to go to direct enterprise visits, to direct enterprise service network construction, return disputes, sound important activity return system, product promotion and other on-site guidance; regularly held direct business forum on illegal signs of direct selling companies, in a timely manner the responsible persons interviewed, remind, warn, urge its strict self-discipline, operate in accordance with the law; in the province to explore the implementation of the industrial and commercial administrative system, minor violations of direct selling enterprises issued in a timely manner to the administrative advice, be punished in the direct selling enterprises issued administrative penalties decided to make administrative suggestions after the enterprise shall be ordered to seriously find the cause, strengthen internal control.
Fulfill the social responsibility to pay attention to the people's livelihood
Henan Province Bureau of industry and Commerce of direct selling enterprises strengthen supervision, standardize their operations at the same time, pay more attention to the leading direct selling enterprises to take the initiative to fulfill their social responsibilities, volunteered to participate in poverty alleviation, donate, care of left behind children and other charitable activities.
When learned Zhenping county, Nanyang City, Wang Gang Xiang Hou Nian pan primary school is located in remote, poor equipment, a lot of rural school teacher also does not know how to use computers, children is never seen a computer this situation, November 2015, such as the new (China) Henan branch actively contact the school, donated 3 million yuan to the school construction become the face a new facilities as new hope primary school ".
Direct selling enterprises in Henan also contributed in Xuefeng middle school and Jingyu primary school, Ji Hongchang primary school. By 2015, the trade and Industry Bureau in Henan Province, issued a organized "2015 direct selling enterprises to fulfill their social responsibility central bank initiative and guidance in Henan direct selling enterprises launched TA, HelpAge and other various social welfare activities within 45, donated a total value of goods and materials to more than 300 million yuan.
At present, there are 27 direct selling enterprises in Henan registered to set up branch. An important consumer space direct market in Henan has become a rich province, Central Plains more color. "The ancients said, to know straight, then the principle; to know the radius, the rules must be. Direct selling market is an important part of the structural reform of economic development in the future. Only by continuously increasing the administrative guidance and effective monitoring of direct selling enterprises, strengthening the construction of internal control mechanism of direct selling enterprises, in order to promote the healthy development of direct marketing." Henan industry and Commerce Bureau deputy director Tao Hongzhen said with deep feeling. 3
(original title: behavior pull principle operating rules)
Editor: Chen Feng
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