2016-03-07 15:34
Special report: Hebei Jin Mu towards direct development of the three word gold＂
[direct network report, Beijing, March 7 hearing (reporter Shen Jie) Hebei Jinmu group is a collection of traditional Chinese medicine, Chinese herbal medicine, medicinal borneol, health food production and catering hotel is an integrated life private enterprise groups. On 8 October 2015, Hebei Venus won the province, the second a direct selling license, successfully entered the direct selling industry of Hebei Jinmu reason may come to the fore, Hebei Jinmu Group adhere to the "three words" is.
Quality for the brand to create a big development
In recent years, the country vigorously advocate the development of large health industry, to bring new opportunities for the development of pharmaceutical enterprises. Facing the new situation, pharmaceutical enterprises should how to take the prosperous road has become a common concern topic of industry. Hebei key leading enterprise group chairman Jin Mu - Niu Jinmu said, with quality as the strong enterprise means, take the quality as the main strategy is Huimin development, enterprises will be bigger and stronger important factors. The quality of medicine is the most basic pharmaceutical enterprises in the production of drugs security, but also a reputation of pharmaceutical companies. As the backbone of Anguo City, Hebei Province on the development of traditional Chinese medicine, the Jinmu group has been adhering to the quality first, integrity of the business philosophy, and strive to complete the enterprise from the "big" to "strong" change.
First of all, Hebei Jin Mu in the procurement on the establishment of a professional quality inspection team, strict control of the traditional Chinese medicine raw materials, to ensure the superior quality of all drugs. In addition, in order to fundamentally solve the Chinese herbal medicine planting process of pesticides and chemical fertilizers, the land pollution and herbal products of heavy metal and pesticide residue content standard for traditional Chinese medicine to successfully enter the international market, Jinmu pharmaceutical and related college institutions of scientific research personnel cooperation. The work of Fructus Trichosanthis, Rhizoma Dioscoreae, Chinese herbal medicine varieties of pollution-free cultivation techniques. Evaluation of the industry, the popularization and application of this technology, will make the planting production great historic change. And in pharmaceutical link, Jinmu group strict use of high standards of clean raw materials, through the production of specialized mechanical removal of non medicinal parts, and developed a strict quality inspection system, to reach the requirements of the product are not allowed to put into production and sales, to ensure that each piece of product election materials superior, to provide consumers with safe drugs, rest assured drugs. Commendable is that button Venus for product quality strict requirements, not only for the product won the market, and make many customers and enterprises gradually become more than ten years of long-term fixed customers, also, "Venus" brand also in the market successfully started. At present, Jinmu group pieces of traditional Chinese medicine processing factory, 860 kinds of Chinese herbal medicine production, more than 5000 tons of annual processing of Chinese herbal medicines, product sales coverage in Beijing, Tianjin, Shanghai, and other more than 100 pharmaceutical companies and hospitals, in recent years, and smoothly through the national drug GMP secondary certification to become the Anguo city establishs the earliest, the largest Chinese medicine Yinpian production enterprise.
From grasping the production and stress quality, in order to meet the target and grasp quality, to in order to meet the needs of users and stress quality, to now to establish a brand and grasp quality, Jinmu group with practical interpretation of the dialectical relationship between quality and brand, quality and market. The brand strategy has always insisted on quality first, let Jin Mu group to improve the quality of the results of cutting real benefits and market, users benefit, benefit, benefit of corporate brand.
Innovation as the "golden" emphasis on scientific research and development of new products
Jin Mu group attaches great importance to investment in science and technology development and new product development. Venus group had in 1993 established R & D center, set up with international standards, and through the constantly improve the R & D system, relying on the Millennium drugs are strong Chinese cultural heritage, extensively absorb excellent talents, continued to develop and grow, established to doctoral and research students mainly involved in drug analysis, pharmacy, food science, biological science and biological pharmaceutical and other multi disciplines research team. Adhering to the "scientific and technological innovation, integrity and pragmatic, service society" the enterprise core value view, the spirit of "honesty, responsibility first" corporate philosophy, the Jinmu Group R & D center attention introduced in new product research and development, product design and improvement, new technology and product upgrading, provide comprehensive development and technical support for the global market, improve the R & D, production, sales of one-stop industrial chain.
Painstaking research and development at the same time, Venus Group R & D center also with colleges and universities, scientific research units, state or authority maintain communication and contact, pay close attention to the trend of development of science and technology and market dynamics, actively learn from and absorb the latest scientific and technical achievements. Future, Jinmu Group intends to with the China Academy of Chinese Medical Sciences, Tianjin University of traditional Chinese medicine, Beijing University of traditional Chinese medicine units close cooperation and development of traditional Chinese medicine research and development of new drugs, time to carry out the modernization of traditional Chinese medicine academic exchanges; and the food research institute cooperation development of health food and functional food. Can jointly declare projects and funds, complementary advantages, benefit sharing. At the same time, good at grasping the market demand, to achieve innovation and development, has been the business philosophy of Jin Mu pharmaceutical group. When the northern borneol production is still in a blank, Jinmu Pharmaceutical Group catch quasi market opportunities decisively invested more than 600 million yuan built in North China the first with an annual output of 200 tons of borneol borneol production enterprises. By virtue of excellent quality and credit, "Venus" brand borneol quickly occupied the domestic market of more than a dozen provinces and municipalities, become more than 60 new Tianjin Pharmaceutical Group pharmaceutical companies of borneol production base. Like all successful entrepreneurs, Jinmu Pharmaceutical Group to the cause of the pursuit of endless, in order to adapt to the needs of the rapid development of domestic and foreign pharmaceutical enterprises of traditional Chinese medicine, 2007, Jinmu pharmaceutical investment 180 million yuan, production and new covers an area of 106 acres of modern Chinese medicine pharmaceutical companies. Disposable purchase with 462 sets of international advanced level of production equipment, five tablets, tincture, capsule and other modern production lines and testing equipment, making business scale further expansion, to further enhance the strength of enterprises, Jinmu group walked among the national pharmaceutical advantage enterprise.
According to the "scientific and technological innovation, bigger and stronger," the development of ideas, Jinmu Pharmaceutical Group based to improve the capability of technological innovation of the enterprise, based on improving the quality of products, based on the inheritance and development of traditional Chinese medicine, Jinmu Pharmaceutical Group "generous" planning "three major strategies", not only in the combination of Chinese traditional and herbal drugs of a breakthrough, and for Jinmu pharmaceutical group across the development of a blueprint for the new.
Responsibility for the development of public welfare undertakings return society
Jin Mu Group Chairman Niu Jinmu has admitted that the company can not develop without multiple push hands". Anguo "Millennium drugs are" cultural heritage for pharmaceutical economy poised and hair; Anguo City Chinese medicine health industrial park construction to the enterprise development opportunities; various functional departments especially drug administration department of pharmaceutical economy of attention and support to the enterprise development space. He said, from the land side, when the return of the love from all walks of life. Such as in 2008 Wenchuan earthquake deeply affects the button with Jupiter's heart, after the disaster, Jinmu group positive contributions of 11 million yuan, for the people of the city to set an example; July 2012 Baoding Laiyuan, Laishui, Yixian County suffered devastating floods, Hebei Jinmu Group Chairman Niu Venus on the basis of 5 million yuan in cash donations, resolutely additional 10 million yuan in cash and $200000 worth of drug. And in August 2nd the drug as well as 100 thousand cash in a timely manner to the disaster area, is the fastest in all the donations of enterprises, the highest contribution of private enterprises. In recent years, Jinmu group starts from the aspects of social education, charity, new rural construction, to promote the harmonious development of society made positive contribution, in all kinds of social activities, a total investment of nearly 10 million yuan. Has placed more than 320 laid-off workers, adhere to schools, hospitals, geracomiums, donations of millions of dollars, on the occasion of the Wenchuan earthquake in 2008 positive contributions, has been the community's praise and affirmation.
In addition, Jinmu group to seek their own development and growth at the same time, but also actively promote local farmers to increase wealth, company with more than 2000 farmers signed a contract to establish the planting base of Chinese medicine, to provide seedlings, technology, marketing, information and training for Yaonong etc. a dragon service and higher than the market price of the acquisition farmers medicine annually for farmers income of more than 1000 million yuan. Niu Jin Mu has always believed: Jin Mu is a society, to contribute to society, to learn to be grateful, know how to return". As the helm of the Jin Mu group, the rapid development of leading enterprises at the same time, always put the social responsibility of enterprises in the first place. 3
Editor: Xiao Shen
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