[straight news network Beijing on February 25 news] (China Business News Network) "into the world 500 strong, do not have to invest a penny, COFCO is so capricious..." "COFCO also began to direct the, later to buy rice, oil, soy sauce, vinegar, life activities can enjoy the profit allocation, two-dimensional code recognition to seize the initiative can also be 0.88 yuan red envelope!" "The sooner the attention will soon step up a level, to pay attention oh"...... Recently, micro channel circle of friends, many consumers have been with a two-dimensional code COFCO poster shuabing. Users have questioned: the development of the assembly line, then let friends attention, even buy their products, you can get the money, this is direct marketing or MLM?

In this regard, COFCO subordinate company Zhonghong Biological Engineering Co., Ltd. said in a statement issued, company does have the activity, but not direct behavior.

But industry insiders and legal experts have a different view.

Circle of friends is the direct marketing

The poster claim is: user A by two-dimensional code recognition, attention, then click the "generate" poster with the picture in the circle of friends promotion. User B through a two-dimensional code number of public concern, 0.88 yuan red envelopes, and a available red 0.08 yuan, B in the future through "COFCO healthy life" micro shop to buy goods, the amount of consumption is a part of the back to a. So the diffusion through the circle of friends, line will be more and more, the future offline consumption makes on-line also can share the profits.

The propaganda in causing direct, MLM questioned at the same time, there is news that many Internet users have consumption, but has not received the goods.

Questioned and COFCO COFCO's healthy life and I bought net sales of the commodity price. There are some differences.

For this special sales model, COFCO said subordinate company Zhonghong Biological Engineering Co., Ltd.. Manulife Sinochem relevant responsible person said, company micro channel, original intention is "to the concept of healthy nutrition science communication, to promote the company's brand culture and try to by means of micro channel promotion platform part of the functional foods, health food and health products". Manulife Sinochem relevant responsible person also said, there is indeed the activity, but not direct, also not a multi-level distribution, more is not a pyramid scheme.

Manulife Sinochem said scraper circle of friends some similar "COFCO new shopping mode, clean out treasure to cry" slogan is not the company prepared, with the company's actual business also have a big gap, distortion of company service marketing. "COFCO healthy life" service number is by the Biological Engineering Co., Ltd. Zhonghong official operation of micro public, the sales of products are genuine COFCO.

"This kind of marketing mode just word of mouth does not participate in the sale, each person is not a salesman, how is it selling?" Acer company official said. At present, the introduction of the service number is a consumer incentive activities and is indeed based on sales on the recommendation of the consumers are according to the proportion of the return, according to different product prizes are also different, but most of the 10 percent. The campaign launched since last September, the end is still undecided.

For no receipt of goods, Manulife Sinochem said is due to the Spring Festival holiday factory discontinued and the recent surge in the number of orders, resulting in some of the products sold. The problem is mainly due to commodity prices, and I bought the network channels to purchase different.

"This is actually trying to use the mobile internet marketing name of COFCO sub companies." Beijing Zhi from future marketing consulting group chairman Li Zhiqi said. He believes that the effect of this way is the main absorption of fans".

Experts say: the legal edge ball hit recruit "line" risk

"This kind of marketing is playing a legal edge ball." 12348 legal aid hotline staff said in the understanding of this marketing mode. Although there is no authority clear marketing has any illegal, irregularities, but the staff said: "if by a" Introduction ", other consumers to buy the product, and a and the enrichment, although the profit is very small, but once the buyers because of problems with the quality of the products, a as a vested interest in the transaction to jointly and severally liable. I'll not a few dollars a problem."

The staff also said that even if to be confident about the quality of the goods, but because of the recruitment of people (i.e. Posters Released) did not sign a contract with the merchants, so merchants commitment rebate if not in accordance with its commitments to the amount paid or simply Lai off, recruitment is difficult through the legal means to safeguard their rights.

This practice is not direct marketing or MLM? The direct selling industry veteran, SIM media group venture partner Hu Jun said, because "offline" and other words, at first glance, after easy to let a person think of MLM. But in fact there is no "entry fee", this model is not the direct sales model, is not MLM, is more like a micro channel marketing. Similar to many previous O2O software, formed a sales network through the Internet marketing mode, cause the attention of people, so as to cultivate the habit of consumption.

Actually, through the micro letter public, marketing is not just COFCO, Jinlong fish online public number also shouted "a key concern when the boss, relaxed transaction money earned" slogan, launched the "COFCO healthy life" almost the same with the marketing mode.

Arowana said, this model is not direct but not MLM, because sales of the main distributors, consumers do not pay any fees in advance. Brand marketing expert Zheng