[direct reporting network Beijing on February 3rd news (information times Yu Wanjia) January the middle ten days of a month, a set of interactive participation and situational teaching "guardian of the midrib of youth safety of the action" security self-care Carnival in nine children's Park kicked off and help young people and the majority of parents to enhance self-protection awareness and skills, is different from the past, this "teach a man to fish" public way in the industry concern. In recent years, Amway, Herbalife, Mary Kay and many direct selling companies were in the public welfare activity pattern changing and innovation, increase the social influence. In this regard, the world Chinese direct the general assembly, Executive Secretary General Hu Jun said, with the continuous development of direct selling enterprises and public welfare undertakings, public service has become a habit of life, from the initial guerrilla type of donation by now established public funds to the active participation of consumers and dealers, benefit the public has gradually from the "blood transfusion" mode into "hematopoietic" mechanism.

The government has more attention to the direct selling industry

Direct enterprises to fulfill their social responsibilities

With the continuous growth of the direct marketing business and the performance of the mature norms, the majority of consumers have become increasingly recognized and accepted by the strange and disgusted. However, direct selling enterprises to complete the transfer of positive energy topic, still need time and the accumulation of corporate culture and the spread of. Last year is the direct selling legislation for 10 years, the Ministry of Commerce for the first time issued a direct sales industry 5 years of development blueprint, affirmed the achievements of direct selling enterprises in corporate social responsibility, has aroused the attention of the whole industry. Subsequently, the direct marketing association of Guangdong province has also officially launched the "direct marketing industry self-regulation", in the promotion of the healthy development of direct sales industry at the same time, guide enterprises to fulfill their social responsibilities.

It is understood that, so far, the country has more than 20 direct selling companies issued corporate social responsibility report, there are nearly 30 direct selling enterprises to set up a foundation and special public welfare fund. At the same time, the direct selling industry to reach 500 million yuan a year, the total amount of 10 years, probably close to 5 billion. For the whole society, the development of public welfare undertakings has obvious driving and demonstration.

To Nanjing Zhongmai Science & Technology Development Co., Ltd. as an example, from the midrib and the fund will be established in September 2014 has launched "the filial piety love project", "ecological cycling events, police heart warm helping action", "Chaoyang plan - adolescent health guard action", "midrib LACA security guard action" multiple public welfare projects, the cumulative total amount of donations has more than 2.4 billion yuan.

Among them, "midrib LACA security guard action by midvein LACA and China children and teenagers' fund will be co sponsored, for floating children in urban and rural poor children, popularize knowledge of safety education, to promote the healthy growth of children. These projects have a prominent contribution to improve adolescent safety awareness and self-care ability. 2014-2015 year midvein youth safety guard action has been built 20 midvein safe classroom experience, 2015-2016 year will build 15 Security classroom experience, will also continue to fall 3 field security self-care carnival, 10 volunteers service, collaboration with fire established 10 safety education base. Up to the current number of beneficiaries more than 80 thousand people. At the same time, midrib road and public funds will be with China about next generation Committee co sponsored the "Chaoyang plan - adolescent health guard action, the project uses the advanced mode of combining software and hardware construction for students to provide health insurance. In the future, the project will cover 22 provinces in central and western regions of poverty, 2000 schools to build 2000 health rooms, training of not less than 2000 elite medical, is expected to benefit children will be more than 1 million.