[straight newspaper Beijing Jan. 4 News (information times 2015 is direct selling legislation for ten years, is also the direct sales industry, the rapid development of the year, the direct selling license issuing speed continues to accelerate, Guangdong Province direct selling association is born, the Ministry of Commerce first foreign positive evaluation of the direct selling industry contribution to society and bursts of five favorable policies, the direct selling industry leading enterprises in the world direct selling association and Amway, unlimited, perfect, Tiens also gathered for the first time in Beijing University, the future development of the direct selling industry were discussed. A series of good are proven, direct selling industry is facing new opportunities.

The introduction of the current situation of good direct licensing speed upgrade

With the continuous development of the direct selling industry, more and more companies are interested in the transformation of direct marketing. In the discussion of the beginning of insiders predicted that 2015 will be selling the first year, direct selling enterprises licensed speed will enter the "fast lane". Has been of concern to the field of Direct Marketing Management College of Sun Yat sen University associate professor Huang yingzi said that in 2015 the direct selling industry like "spring and autumn and the Warring States", will enter the stage of flowers put. And as of now, the national direct selling enterprises have 71, compared with the end of 23 increased by 2014.

In mid May, the Ministry of Commerce direct selling industry management information system quietly revised, pages and increase the domestic and foreign online application module of direct selling license, which means that traditional enterprise restructuring and direct online declaration. The admissions process than in the past to streamline many, processing time and required information, declaration to which the stage at a glance, reporter, in contrast to the old version. Some experts said that although only simple changes, but more conducive to enterprise Shen card, Shen card will again accelerate the speed.

Subsequently in early November, under the new normal economic and social impact of China's direct selling industry "forum held in Beijing University, the Ministry of Commerce released five favorable policies, which continues to promote decentralization policy, and enhance the confidence of direct marketing business transformation. Further simplified direct examination and approval procedures, optimize the approval process, improve the efficiency of examination and approval, and research and to cancel part of the examination and approval of the specific matters and matters for the record, reduce the enterprise's burden.

In this regard, China economic system reform research will, director of the Department of management, senior marketing experts Qin Yongnan that with the direct selling industry, more and more enterprises and enterprises of various potential and creativity are more likely to be stimulated, the survival of the fittest. But industry insiders said, do not expand the size of the direct marketing industry, a lot of new direct selling enterprises will have "staking", grab resources, grab the personnel situation is more serious, so the Ministry of Commerce to do "wide into the strict control.

Policy of the Ministry of Commerce for the first time announced the 5 major favorable policies

On November 6, "under the new norm of Chinese direct selling industry economic and social impact of" forum at Peking University held at the same time the conference is the North China direct selling industry development research center of 2015 will, global direct selling industry elite first gathered together to discuss the future of direct sales and development experience, the Ministry of Commerce first issued direct selling industry new five-year development blueprint for change has aroused widespread concern in the direct selling industry. It is worth mentioning is that meeting, the Ministry of Commerce published for the first time 5 major good news, eagerly look forward to the quasi direct selling enterprises increased confidence.

Five major good news, in addition to promote decentralization, the Ministry of commerce also announced the will relax the business restrictions, increase government affairs public, improve the system of laws and regulations and are strongly encouraged to the line of fusion. Among them, for the first time to relax the restrictions on business initiatives to make the market space for direct selling enterprises to become large. According to the development of the market and industry, Ministry of Commerce will adjust the service network system, the study of conditional place gradually expand direct product varieties, to relax the restrictions on direct area, market allocation of resources to play a decisive role. A senior industry experts believe that the cross regional put brand, market more active, market linkage between more closely. The relaxation of category of products not only to the enterprise is good news, but also good news for consumers, at present only cosmetic products, health food, cleaning supplies, health care equipment, small kitchen utensils such as five categories, and more activities of life into the direct selling industry, more selective, able to utilize direct sales model, into the lives of consumers more widely.

Increase in government public greatly reduces the possibility of power of favouritism, the direct selling enterprises and approval of the time will be more clear, marketing information will be more transparency. With the increasing speed of direct enterprises licensing, lenient strict control is priority among priorities.

Improve the system of laws and regulations would give the Chinese sales gradually into standardized management era to the supervision of the direct selling industry will be more stringent, local control mechanism will be more detailed.