[CNDSN6 month 2 hearing] (Ouyang Wenzhang / author) direct industry development of the foundation? I believe that the foundation of the development of direct selling industry is the majority of consumer team. The direct selling industry to the rapid development, it is necessary to thick planting the "root", otherwise, direct selling has become the water without a source, a tree without roots.

Direct form is "straight", the content is "sales". The development of direct selling industry is good, the key to see the form and content is not dialectical unity. This is the philosophy of direct selling.. Since the implementation of direct selling regulations. Most of the direct selling enterprises to pay attention to the "straight" and "sell" the dialectical unity, in thick planting culture consumers the "root" under the great efforts, has received remarkable results. It is true, however, that there is a direct selling enterprises against the opposite of, they do not focus on consumer team training, and there continue to walk to the violation and involved in transmission of edge, say what "direct is the sales idea", "direct marketing is to rely on the development of staff to win", and so on. Therefore, they emerge such as "consumer wealth", "industrial system" and so on fallacies, illegal operation or suspected pyramid schemes, is industrial and commercial, public security organs severely punished. This is not focusing on the development of thick plant direct industry, the foundation of the consequences.

What is the foundation? The problem is actually clear to everyone, simply speaking.. Ming Li Zhi's the six degrees of solution, "said:" Tian local roots, can house farm ", meaning is said fields where there will be life foundation, can build houses and grow crops. The essence of direct selling as a form of sale is "marketing". ". Direct selling products like other products, the object is the consumer. No consumers, direct selling has become a mirage. So, we must truly understand supply and demand of the economic concept, to consumers as the stakeholders of direct selling enterprises, constantly for their production they need cheap and selling products. However, direct sales in order to achieve direct (form) and sales (content) of the dialectical unity, the direct development of the industry can really healthy.

How to achieve the development of thick plant direct industry, the foundation? I think the following "three essential" is essential:

First of all, must comply with direct sales regulations. "Direct management Ordinance" clearly defined, the "direct" is refers to the direct selling companies recruit salespeople, salespeople in a fixed place of business outside to sell products directly to the final consumer distribution; "direct selling enterprises" is in accordance with the provisions of the approval to take direct sales of products of enterprises; "salespeople" refers to the outside in a fixed place of business to sell products directly to consumers. Direct selling enterprises and sellers is the subject of direct selling, direct sellers is link link consumers with a number of direct selling enterprises and prominently reflected in a "pin" of the word, but sales is "outside in a fixed place of business" "straight". In addition, the "Regulations on Prohibition of pyramid selling" are also clearly defined, MLM is refers to the organizers or operators of the development of staff, by the development staff with its direct or indirect development personnel quantity or sales performance as the basis calculation and payment, or requirements development staff to pay a fee for the condition to acquire the qualification for joining method seek illegal interests, disrupting the economic order, affecting social stability behavior. If out of the consumer, it is likely to go on suspicion of MLM "point of no return", by the industry and commerce, public security organs of severe punishment. So, thick planting the foundations of the direct selling industry development, we must strictly comply with the basic requirements of direct selling regulations, do not engage in what the idea of "speculation", and resolutely prevent enterprises flicker of salespeople, salespeople Huyou consumers of illegal or involved in transmission of.

Secondly, we must focus on the end consumer. It is said that direct selling products do not need to end consumers, as long as a large number of direct sales staff on the line. This is a wrong perception. Direct selling products is not the operation of the props, if there is no end consumers, direct selling products will certainly have no influence in the community. At present, the consumer of direct selling products is not the real sense of the terminal, so the direct selling products are very few loyal consumers. If things go on like this, the direct selling enterprises cannot be sustained development. Shanghai a direct selling enterprise, Yuvraj head due to keen results everywhere by punishment is said, even the product of the end consumer. Therefore, the development of thick plant direct selling industry foundation, direct marketing companies must focus on the end consumer. Today's marketing environment has been from the enterprise and channel guide entered the era of consumer oriented, consumers have in the market to the absolute right to choose and the right to speak, the final purchase decision factors in the minds of consumers. Direct selling enterprises must jump out of the traditional thinking habits, attention will continue to strengthen communication with consumers, enhance consumer delivered value, increase consumer loyalty, and continue to meet and exceed customer expectations, and consumers to establish lasting loyalty relationship. Only in this way, the consumer of direct selling products can more and more in the terminal, the healthy development of direct enterprise will have a lasting internal power.