CNDSN June 1st news (commentator of the Yellow River Xiao Xiao) on June 1, was known as "the history of the most stringent tobacco" the Beijing control smoking ordinance "will be formally implemented. Smoking is prohibited in regulations, public places, workplace indoor, outdoor queue for the occasion. Violators will be fined a maximum of 200 yuan.

吸烟有害身体健康是众人皆知的道理，我国烟民基数较大，加上未有效控制导致二手烟伤害也很大。在公共场所吸烟已经严重危害社会公众身体健康。此次北京出台的控烟令对全国范围内控烟具有指导意义。比如，对于全国其他兄弟城市而言，北京推行控烟条例能够为其他城市推行控烟条例提供经验，有利于其他城市结合自身的实际情况，推行更加有效的控烟条例。而对于全世界而言，北京作为中国的首都，开始正式推行控烟条例意味着符合世界卫生组织倡导的全民戒烟。

Smoking is harmful to health is everyone knows the truth, the number of smokers in our country larger, and control is not effective result in secondhand smoke is also a great harm. Smoking in public places has seriously harmful to the public health of the public. The introduction of Beijing tobacco control has guiding significance for national tobacco control. For example, for the other brothers City, Beijing implementation of tobacco control regulations can for other cities in the implementation of tobacco control regulations provide experience and to other cities combined with their own actual situation, the implementation of more effective tobacco control regulations. And for the whole world, Beijing as the capital of China, began to formal implementation of tobacco control legislation means that conforms to the national smoking cessation advocated by the World Health Organization.

北京最严控烟令的实施与直销行业有什么关系？我们的回答是关系重大。我国大陆直销从业人员已超过2000万，相当于我国台湾省的人口。直销从业人员中吸烟的估计有10%左右，大抵有200万人以上。北京最严控烟令的实施，对我国直销行业也具有十分重要的指导意义。主要表现在两个方面：一是就直销企业而言，应该多研究生产有利烟民戒烟的健康保健产品。据我们掌握的情况看，目前直销企业的产品中没有一款是戒烟产品，这就对直销企业研发产品提出了一个新的要求。如果直销企业把新产品的开发聚集在控烟上，为广大烟民提供安全健康的戒烟产品，这将会在全国产生积极而深远的影响。二是直销从业人员要积极加入戒烟的行列。直销从业人员为了开发直销市场，往往利用一切机会辛苦地与消费者沟通，很多人自觉不自觉地染上了烟瘾。北京的直销从业人员、外地来北京开发市场的直销从业人员，不论在什么地方与消费者沟通，从2015年6月1日开始在公共场合即凡是“带顶”的地方就不能再吸烟了。与其控烟令逼自己在公共场合不抽烟，倒不如自己逼自己从现在起就戒烟。总之，直销企业积极提供安全健康的戒烟产品，直销从业人员自觉开始戒烟，这是北京最严控烟令实施对直销行业的重要启示。

The implementation of the most stringent tobacco control in Beijing what is the relationship with the direct selling industry? Our answer is a great relationship.. The mainland direct sales practitioners in China have exceeded 20000000, which is equivalent to the population of Taiwan Province in China. Direct estimation of smoking staff is about 10%, probably more than 2000000 people. The implementation of the most stringent tobacco control in Beijing, also has a very important guiding significance for China's direct selling industry. Mainly in two aspects: first, the direct selling enterprises, we should study the production of healthy health care products for smokers to quit smoking. According to our grasp of the situation, the current product of direct selling companies is not a smoking cessation products, which is a new requirement for the direct marketing enterprise R & D products. If direct selling enterprises to the development of new products gathered in tobacco control, for the majority of smokers to provide safe and healthy smoking cessation products, this will be in the country have a positive and far-reaching effect. Two is the direct marketing practitioners to actively join the ranks of smoking cessation. Direct marketing practitioners in order to develop direct sales market, often using every opportunity hard to communicate with consumers, a lot of people consciously unconsciously dye the habit of smoking. Beijing's direct marketing practitioners, the field to Beijing to develop the market of direct marketing practitioners, regardless of in what place to communicate with consumers, from June 2015 1, started in public that wherever "top" can't smoke any more. And don't force yourself to tobacco smoking in public places, rather than push myself from now on smoking cessation. Anyway, direct selling enterprises actively provide the safety and health of smoking cessation products, direct marketing practitioners consciously started to quit smoking, this is Beijing's most stringent tobacco control so that the implementation of the important enlightenment of the direct selling industry.

The direct selling industry is a to bring to human health industry. Therefore, the direct selling industry lead the tobacco control should is to promote the healthy development of the industry. Tobacco is the greatest threat to the health of the Chinese people, "killer", tobacco control is not only related to public health, with China's economic and social sustainable development. The results of a study published in the journal tobacco control show that the annual cost of medical care in China is expected to reach $5000000000.. The increase of the happiness index of the family after smoking, and the development of the local economy, also had a negative impact on the development of the family.. The direct selling industry sells mostly the health care product, has made the contribution for our country economy society's sustainable development. We believe that, if the direct selling industry to make new efforts to control tobacco, would be a good thing Kindness knows no bounds. Sansei (China) in this area once tried, produced a smoke tea, can help smokers quit, but because of many reasons for this product has not been very good popularity, eventually become a pity. "Ten thousand years too long, seize every minute." We hope that direct selling enterprises as soon as possible to get involved in the field of tobacco control, let the safety and health of smoking cessation products will be on the market and service for the majority of smokers, for China's economic and social sustainable development to make new contributions.

控烟是文明的标志。吸烟有害健康，乃众所周知的常识。北京常住人口达2000多万，其中22%－25%的成人吸烟，加上二手烟的辐射范围，吸烟受害者的数目相当惊人。此番北京实施最严控烟令正是源于对城市公共健康的考虑，是对老百姓禁烟呼声的积极回应。禁烟民个人之私好，护众人之公利，是首都文明树立的新标杆。“蓬生麻中，不扶而直，白沙在涅，与之俱黑”。根治吸烟顽疾，归根到底还要和不良文化积习较量，要从培植环境来正向引导。当吸烟问题上升到法律规范和文化矫正层面，当“控烟”成为人们的自觉选择和行为习惯，或许禁烟就不会再成为一个话题，而城市文明也必将更进一步。直销行业在此当中应该是有所作为的。▲

Smoking is a sign of civilization. Smoking is harmful to health, but it is well known to all.. Beijing resident population of about 20000000, of which 22% - 25% of adult smoking, coupled with the range of radiation of second-hand smoke, the number of victims of smoking is quite amazing. Overwhelmed by the Beijing implementation of the strict control of tobacco that is derived in consideration of urban public health and is a positive response to the voice of the people smoking. Smoking man individual private good, retaining all of the public interest, is to establish the new benchmark for the capital of civilization. "A, no help and straight, Baisha in Nirvana, with all black". The radical smoking problem, in the final analysis but also cultural habits and poor contest, to cultivate positive guidance from the environment. When smoking rise to legal norms and cultural level correction, when the tobacco control has become a conscious choice and behavior, perhaps smoking will no longer be a topic, and civilized city will also further. The direct selling industry in this should be a difference. 3

责任编辑：小申

Editor: Little Shen