[CNDSN5 on the 4th of news (reporter Shen Jie) in 2014 is called "derivative first year. However, this year has quietly away from us, but also do not know since when, micro channel of the originally pure social networking platform is full of all kinds of goods, purchasing, seemed to lose originally social flavor, and in the media exposure and consumers to denounce derivative difficult spent in 2014. Micro business suddenly broke out and not due to the micro characteristics of itself, but to many speculators do not standardize their operations, even many understand how disguised use marketing to pull the head, engage in agency of the micro business get "notorious". In fact, the derivative itself is innocent, but rather guilty it is abused illegal profiteers means MLM marketing.

Taking the micro circle of friends chaos interpretation of crime and punishment

After 2014 savage growth, micro business is evolving into a "social phenomenon", network is full of by certain derivative with a monthly income of hundreds of thousands of messages. In the single transaction, sun income cause for concern, which became the early derivative to seek a kind of chaos development of offline agents. Circle of friends crazy Shuabing lead to micro social platform still becomes tasteless, normal communication between people become more interest, which seemed to have been given to the derivative to "stop" buried a foreshadowing. But the media exposure, the police arrest, just a part of the micro quotient, can not represent the whole picture of the micro.

In 2015, the media exposure of micro business illegal operations means emerge in endlessly, as part of the mobile Internet in the future development of the most potential derivative never like today, facing so chaotic and dangerous staggered situation. On the one hand, the market bad money drives out good money, whether it is active or passive participation, coerced reluctantly, quick success, people who want to make quick money increases, stick to the bottom line, long-term business people to reduce the decline in product quality, service level, reduce or even save, industry practitioners without fear, not the bottom line, marketing without borders, the whole industry in disorder, fearless, irregular and deteriorated industry rapid decline; on the other hand, the media on the micro business, catch up and Overgeneralization pursuit, called micro business operations like MLM, among them, a 90 web through the micro business selling "poison mask" has caused widespread concern in recent days, if not many fans are customer denounce, the name of Zhou Menghan "90" girl, I'm afraid is still in the "Red Net fought in the micro business" on the road all the way, the accumulation of wealth.

Objectively, the derivative of chaos does exist. A lot of people can feel, one morning, open the circle of friends, it was "all" Mask "diet secret" information scraper, make a person dazzling. Micro business profits, how much behind the operation how vulgar scripts directly, also secretly spread in the circle. Those small characters can quickly get rich through friends, too, a strong demonstration effect, to attract more people into. In search engines, micro providers how to do the micro business how to find a source and other key fields become popular vocabulary.

And in fact, micro business mode of operation is now in regulatory policy and lack of lag, derivative chaos, the subjective is caused by the practitioners, objectively, national regulatory policies, the lack and lag too.Some regular micro providers also see the above issues, hoping the government can strong regulatory, and appeal to the Internet operators for micro operators to legislate.

MLM flooding restart the salvation and redemption of micro providers

Micro business began in the end of 2012, after the 2013, the large area of 2014, into the overtaking road after entering 2015. Because of this, this year all the negative news about the derivative is discovered from time to time. Both traditional media and new media for micro business is not good, in historical perspective, an industry rapid development, the emergence of short-term disruptions is normal, to rule by the chaos, is the inevitable trend. This also shows that the micro business has a strong vitality, but the reason why the micro business will move to MLM Road, a lot of people because of the expectations of money earned illegal operations. We are very important in today's micro channel, become the darling is not surprising. But with the development of micro business, many problems slowly surfaced, the credibility of bad, bad businesses, product quality doesn't pass, gaps in the after-sales service, which makes many consumers will derivative pulled into the blacklist. Of course, this is also the quality of the product, the micro conscience of the product impact.

Earlier in my circle of friends is based on the micro business into the dusk, rely on the purchasing agent, derivative are gradually moving toward the desperate. Why judge circle of friends derivative die mainly based on these points: in the product, poor quality, the homogenization of serious, no market competitiveness; in gross profit, the profit space is small, mainly rely on small profits but quick; the trading overdraft business reputation and social resources, lack of user viscosity and rate of re purchase; in marketing, relying on blindly and powder and violence scraper to increase exposure rate; in sales, with a "pyramid" type of operation, the continuous development of the agent level, through the pressure of the goods investment money to reap huge profits. All the signs show that by the rise of the micro business circle of friends has been far from the normal trajectory of commercial development. Was divided up the circle of friends circle of the bonus, and then again, I am afraid unlikely. However, the seemingly refresh my circle of friends of the micro business marketing means has declined, but derivative can still survive, which circle of friends derivative to micro micro shop business evolution is a natural development process is like from the Taobao lynx, micro business development will be towards the C2C B2C a role to the evolution. The micro provider does not die, just a form of exchange for a platform to exist. The future may not exceed who, the two models will be parallel development, mutual benefit and complementary. Whether it is a platform for micro providers, service providers or shopping guide micro providers are likely to become the field of mobile providers giants.

So to derivative was to go really, need to related department to formulate relevant laws and regulations to regulate, and businesses and self-discipline, "begins with a micro, stand at the letter", and consumers to identify, after all "water can carry a boat, can also overturn it. Three party together, will allow the micro business market gradually standardized. I believe that soon, micro business marketing will be through barbaric growth period, the wonderful future will belong to those sureness do the fans, service, product quality businesses.

The regulations and methods of establishing the micro quotient for the healthy development

CCTV exposure incident of false mask has attracted the attention of the industry since, whether small workshops or mask itself problems, through 2014 chaotic savage growth, cosmetic micro channel of industry supervision work is imminent. Derivative (circle of friends business) now becomes the synonym of "pyramid", and the article expose micro business with PS means display false income, false chats, false delivery practices also triggered a huge controversy. Secondly, many do micro manufacturers sell fake serious damage to the interests of consumers, and even the road to the criminal penalty, which requires the country to this legislation.

Recently, the all China Federation of industry and Commerce cosmetics industry chamber of Commerce promulgated the first "China's cosmetics derivative standard (Draft)" (hereinafter referred to as the "standard"), has been clear about the micro business qualification, whether enterprises or individuals engaged in cosmetics derivative industry need to obtain qualification certificates. Also the standard norms of cosmetic brands and cosmetic products, cosmetics derivative professional standards, norms of operation and service were strict provisions, which explicitly require derivative distribution of products must has a production license, trademark registration certificate, health permits, product preparation information case and the approval of the symbol, a certificate of trademark registration and business license of enterprise legal person and other relevant information, and to individual operators for the unit, the need to the local business sector registered, legal to obtain a business license, the sale of products and packaging must meet the cosmetics related legal provisions and standards. In addition, the cosmetics micro business after-sales work also made some of the provisions, whether it is the act of individuals or enterprises, any micro providers should establish and improve the pre-sale, sale, the after-sales service mechanism, to safeguard the legitimate rights and interests of consumers to provide maximum protection. Micro business professional committee chairman Zheng Yu Fang said that the "standard" also from the source specification micro channel force agents, multi agent, such as a series of no standards, no regulatory "chaos".

The "standard" bill proposed, just to meet the derivative to the urgent needs of the era of regulation, to protect the rights of consumers, and can in the legal limit derivative to barbaric growth, I believe the near future, micro business to show in the view of media and consumers with a new look. 3

Editor: Wan Wan