2015-01-14 09:44
Direct selling license origin of the moment
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A direct selling license, effect
CNDSN1 month 14 days (direct Chinese weekly) a paper ban, development began in twentieth Century 90's direct selling market to the temporary shock. Markets to pause, waiting for the re allocation of various resources. Who is the first to enter the market, means that who is the first to obtain recombinant resources power. Direct selling license like the number card, who first get the number card, the first one who will pick the good goods; who, can only choose the leftovers; who have no number, no selection of qualification. This led to a continuous "direct selling license effect": with the help of the direct selling license Dongfeng, to get direct selling license of the enterprises have to take off, thousands of enterprises submitted Shen card report, there are a large number of enterprises to integrate resources to seek licensing Shanghai, as a center for the allocation of resources market and did not play its due role, and direct selling license in largely dominated resource allocation.
"Direct selling license direct cause effect" was so great, the direct selling license was rationed, unable to meet the market demand for direct selling license, in the supply of the premise, the direct selling license become rare items, become "very valuable". Of course, objectively speaking, "rooted in the existence of a direct selling license effect", after the rectification, the direct selling market opens once again, huge Chinese direct selling market contains huge business opportunities, attracted a large number of enterprises to join the "Nuggets", as long as the market is not saturated, direct selling license charm won't cut.
In 2006, as Avon and become the first batch of the implementation of direct selling license approval system after the take the brand enterprises, followed by the Ministry of Commerce Lu Lu continued licensing. Today, there are already 46 companies formally received a direct selling license. From look on the whole, the majority of direct selling enterprises get a licence in the performance will stride forward singing militant songs, some even doubling the performance increase. In 2013 to obtain a direct selling license the right to health, spring Tang, Tianfu day Meishi and nine poles as an example, the four companies to the direct selling license in 2013, in the performance of the growth rates were as high as 809%, 400%, 333% and 200% (source: "the 2013 Asia Pacific direct selling market annual report"), visible direct license plate charm. The direct marketing business, the new direct selling enterprises draw on them is a new opportunity. To a new Direct Selling Company, can use to join the advantage, get the team more help. "Direct selling license effect" is the main reason to the majority of team selection of Direct Selling Company.
Two, a direct selling license origin is the objective result of market development
But today, with more and more the number of direct selling license segmentation, direct the "cake" of participants is more and more, people found, "direct selling license" effect gradually decline, a direct selling license charm gradually subsided. Some enterprises market personnel said: we don't care about the licensing of the topic, we focus on our opponent in the dry what. The market even such phenomenon: some of the "direct selling license effect" high hopes for the enterprises to find, get a licence after the market effect and did not meet their expectations, or due to lack of preparation and the emergence of a market chaos, the horns of a dilemma. Some enterprises in the cards for the first time after the investment has not yielded the expected crowd surging situation, on the contrary pre investment market response. Although the reasons are complex, but, "direct selling license effect" decline is an indisputable fact.
In the past, people pay too much attention to the direct selling license. Today, with the number of direct selling enterprises draw continues to increase, the direct selling license has evolved from a rare items into the unusual items, the past society gives a direct selling license too much "attention" is gradually become weak, direct selling license to gradually return to its proper true colours: direct selling license is just a kind of policy barriers.
Potter's five forces analysis model from the point of view, direct selling license belongs to the policy barriers to entry. The establishment of direct selling license system, set up the barriers to entry for the enterprises to enter the direct sales market. Direct selling license is a large number of small and medium enterprises to enter the direct sales will be a lot of obstacles, it is not up to the standard enterprise exclude outside threshold. As the number of direct selling enterprises draw continues to increase, increased from the original ten to forty home today, the focus of competition from the "cards" transfer to "take a card after all how and segmentation of the market" problem. This is the objective result of market development.
Three, direct marketing is still a promising market
For those who are still struggling Shen brand road of "quasi direct selling enterprises" or to enter the direct selling the intent of the enterprise, said direct selling license and not worth the money is tantamount to a severe blow to their enthusiasm. However, direct selling license and not worth the money, is not equal to the direct selling market no charm, also not equal to direct competitors in the market has become saturated. In fact, China's direct selling market is still a promising market.
From the direct sales direct scale, there are a large number of resource to be developed. On the general standards, when a national direct sales scale the proportion of the total population reached 5%, the development of direct selling market in the country is thought to enter the mature stage. This is determined by the development experience of direct selling market in Europe and the United States.
According to the Ministry of Commerce issued the "2012 the direct selling industry development report", China's direct sales scale in 2340000, but the data may be too conservative. Generally, China's direct sales in the size of about 30000000 people. According to the above two data conversion, is China's direct sales scale in the proportion of the total population in 0.18%--2.31%, there is still a lot of gaps and maturity of direct selling market the proportion of 5%, means that China's direct selling population is also a growth space. Data from a number of countries may make direct sales people surprise: Japan's population is 130000000 people, the direct proportion of the total population is 1.6%, the Direct Selling Company of not less than 100; the population of the United States is 300000000 people, the direct proportion of the total population is 5.1%, more than 200 Direct Selling Company; the total population of Singapore is 4000000 people, direct sales accounted for the proportion of the total population of up to 14.7%, 200 Direct Selling Company in the country; the population of Malaysia is 28000000 people, registered direct sales scale accounted for the total population the proportion as high as 16.8%, 600 Direct Selling Company, and the Malaysia government issued the "2013 to 2020 direct development of large blueprint", encourage the direct selling industry vigorously develop.
From the above knowable, according to China's direct sales scale is a maximum of 30000000 people to count, China's direct selling proportion of the total population than Japan, but lower than the USA, Singapore and Malaysia. Among them, Malaysia sales to total population ratio as high as 16.8%. Direct selling in China the population scale distance developed direct selling market there is still a considerable gap, which indicates that, China's direct selling market has huge development space, direct sales and a lot of resources.
From the above that, according to the national population and the country's direct selling enterprises quantity calculation, China's per million people have the highest value of a Direct Selling Company. In Singapore, every 20000 people have a Direct Selling Company, in Malaysia, every 50000 people have a Direct Selling Company in Japan, every 1070000 people have a Direct Selling Company in the United States, every 1500000 people have a Direct Selling Company. However, in China, every 28890000 people owns a Direct Selling Company. This fully shows that, according to the ratio between the number of the country's population and direct selling enterprises to count, the number of China's direct selling enterprises with Japan, South Korea, the United States, Singapore, Malaysia and other developed and developing countries there is a huge gap in direct marketing, direct selling market competition also by far not fully. Direct marketing is still the traditional enterprises to seek new profit growth point of the good choice. *
(original title: direct selling license origin of the moment)
Editor: Che Wan Wan
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